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What is Content Marketing?

What is Content Marketing? | Social Media Useful Info | Scoop.it
This is a fairly recent term used to describe "the creation and sharing of content in order to engage current and potential consumer bases", which is really just a lofty way to say intelligent content development.


Content Marketing

is a term used to describe “the creation and sharing of content in order to engage current and potential consumer bases”, which is really just a lofty way to say intelligent content development. Basic premise is to:

  1. Understand your audience (their likes, dislikes, behaviour, personality, etc.)
  2. Understand their content platforms preference (Facebook, Twitter, YouTube, etc.)
  3. Create compelling pieces of content (videos, posts, articles, stories, etc.)
  4. Release relevant pieces of content on appropriate channels (platforms)
  5. Engage consumers in order to have them interact with the content (read this)
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How to generate revenue from blogging and content marketing

How to generate revenue from blogging and content marketing | Social Media Useful Info | Scoop.it
An infographic highlighting the revenue generating opportunities of content marketing...

 

**Companies that blog get up to 55%more traffic

 

**They also get up to 97% more inbound links (which search engines like!)

 

**They can get up to 434% more indexed pages in search engines

 

**Blogging companies get up to 25x times more business leads

 

Selected by Jan Gordon covering "Content Marketing, Social Media & Beyond"

Read article here: [http://bit.ly/ILHdyz]


Via janlgordon
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Hiring a Content Marketing Agency: 7 Tips to Help You Choose

Hiring a Content Marketing Agency: 7 Tips to Help You Choose | Social Media Useful Info | Scoop.it
If B2B marketers struggle to produce enough engaging content, why aren't brands outsourcing more? Here are 7 tips for choosing a content marketing agency.
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