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The visual internet is exploding and other social networks are doing everything they can to maximize their use of images to increase engagement.
5 million articles are being pinned on Pinterest daily. If you want to grab your readers attention and share your content, visuals are no longer an option, they are mandatory.
Here are 6 reasons your content won’t get shared (and it absolutely won’t go viral):
1) No Sharing Buttons (or they’re hidden)
In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email.
2) You Have a Boring Headline
Headlines are the first things people see when the visit your website or blog.
3) You’re Not Connected In Social Media and/or You Don’t Share it Yourself
If a tree falls in the forest but no one is around to hear it, does it make a sound? Translated into blogging, this is, “If a post is written but there’s no one around to read or share it, was it really written at all?”.
4) Your Posts Are All About You
I have nothing against you, your company, your products, the benefits of your products, the different colors you offer, your financing plans, your client case studies, your demos or your company events. It’s just that it’s not that interesting for me as a reader.
5) You Don’t Have an Artisanal Attitude to Crafting Content
Blog posts that are produced as “check the box” activities will never be exceptional. In other words, an inspired piece of content can get hundreds or thousands of shares while an uninspired one can get zero.
6) You Don’t Post Often Enough To Become Good At It
Every content creator starts off producing average (or below average) content. Get over that fact.
You have to produce enough content, get enough feedback, see what people respond to and find your own voice…and that requires that you put in some time.
by Tom Treanor
Can you believe that back in the days bloggers used to rely on Google as their primary source of traffic?
They launched new blogs, published lots of articles and waited patiently for people to find these articles in Google.
Today with sites like Twitter, Facebook, Pinterest, Reddit and others we can get a flood of traffic to our blog on the very same day that the first article went live!
In this article you can find out four different ways to get traffic from Twitter. And those are the only ways.
Getting results from social media can mean more traffic for your website, a bigger fanbase, more sales for products, or more awareness for your brand. Every company that is considering social media needs to define their own goals.
Via Martin (Marty) Smith
If you define influence by the size of your Klout score, you can stop reading this right now.
If you believe influence is driven by the creation of a relationship between two parties, where one sees the other as truly knowledgeable about a particular product or service, then let’s talk about the science behind that influence.
Via janlgordon, John van den Brink
As more businesses continue to enter the blogosphere, they run the risk of publishing clichéd, outdated articles in the hopes of attracting a wider audience.
To stem the flow of poorly written postings, here are five topics Deborah Sweeney earnestly believes business blogs should avoid.
An infographic highlighting the revenue generating opportunities of content marketing...
**Companies that blog get up to 55%more traffic
**They also get up to 97% more inbound links (which search engines like!)
**They can get up to 434% more indexed pages in search engines
**Blogging companies get up to 25x times more business leads
Selected by Jan Gordon covering "Content Marketing, Social Media & Beyond"
Read article here: [http://bit.ly/ILHdyz]