Social Media Useful Info
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Social Media Useful Info
Social Media Useful Info - will take you to the TOP. http://appearoo.com/IvoNew
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Time To Think of Content As Part of User Experience

Time To Think of Content As Part of User Experience | Social Media Useful Info | Scoop.it

Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It's not an add-on or a separate thing. It's an inseparable part of the user experience.


Via malek, massimo facchinetti, Martin (Marty) Smith
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malek's curator insight, October 29, 2014 7:58 AM
  1. Integrate content that can enhance the user experience
  2. Optimize what you already have
Martin (Marty) Smith's curator insight, October 30, 2014 3:59 AM

YES, agree content is part of "user experience". Thinking social media should be in the same category.

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Does Your Business LOVE Social or Are You Doing the Minimum?

Does Your Business LOVE Social or Are You Doing the Minimum? | Social Media Useful Info | Scoop.it

This @HaikuDeck provides specific tests to know if your business loves social media marketing or, like many, your biz is doing the minimum. Tips for how to learn to love social media marketing are included. 

Not every business must become a "social business" and the specific conditions such as an established and growing brand with many brand advocate helpers or a brand or company so elite and well known growth is assured.

2014 will be the "beyond social media tipping point" for most businesses.  


Via Martin (Marty) Smith
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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Social Media Useful Info | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 



Via Lauren Moss, Alessandro Rea, Martin (Marty) Smith, Jesús Hernández
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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

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Social Media Greatness In 5 Easy Steps [infographic]

Social Media Greatness In 5 Easy Steps [infographic] | Social Media Useful Info | Scoop.it

Marty Note
I wish consistent greatness was as easy to follow as this or any blueprint. I like every idea expressed here, but there is a certain serendipity to greatness that is hard to capture. I do believe practicing like you want to play increases your chances of discovering the magic serendipity, which I realize makes it sound less like serendipity :), but there you have it :).M 

Note:
This Infographic is one of the top Scoops from Curation Revolution (http://www.scoop.it/t/curation-revolution ).

 


Via Martin (Marty) Smith
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Randy Hilarski's curator insight, July 26, 2013 11:59 AM

How to build great content!

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3 S's of Social Media: Setup, Strategize and Schedule [Infographic]

3 S's of Social Media: Setup, Strategize and Schedule [Infographic] | Social Media Useful Info | Scoop.it

How do you set up social media campaigns? Use the 3 S's: Setup, Strategize (and watch Key Performance Indicaors KPIs) and schedule. 


Via Martin (Marty) Smith, John van den Brink
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Martin (Marty) Smith's curator insight, March 8, 2013 9:35 PM

Cool, helpful infograpic about how to set up your social media campaigns. Our process is 10% different. Excellent. 

John van den Brink's curator insight, March 9, 2013 10:16 AM

Great Infographic

Jesús Hernández's comment, March 9, 2013 11:27 AM
Great!!!
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Klout Bought By Lithium Tech & Why Klout Matters - The Next Web

Klout Bought By Lithium Tech & Why Klout Matters - The Next Web | Social Media Useful Info | Scoop.it
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.

Via Rami Kantari, massimo facchinetti, malek, Martin (Marty) Smith, robosheauk
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Martin (Marty) Smith's curator insight, February 12, 2014 10:12 AM

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

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Older Means Less Social Media Use For Now

Older Means Less Social Media Use For Now | Social Media Useful Info | Scoop.it
Your customers are on social media, but which network should you use to reach them? It might depend on their age.

Via Anneliza Humlen, brandideas, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 28, 2013 11:32 PM

The interesting question to ask of this infographic is does the 89% social media kids every decline in penetration. Do the kids every slow down. Don't think so. Instead I'm betting the social media penetratoin increases every that "kids" generation ages to the point where 100% penetration is a reasonable expection.  

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Benefits of Social Media Marketing [Infographic]

Benefits of Social Media Marketing [Infographic] | Social Media Useful Info | Scoop.it
Social media marketing facts, figures, and statistics are displayed in this handy infographic.

Via Herve Peitrequin, Neil Wilkins, Link4Lead, Martin (Marty) Smith
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Martin (Marty) Smith's comment, July 29, 2013 5:56 PM
Not sure I agree with Tim. Social is social. The fact that Pharma is all wound up on itself is more a reflection of pharma than the way the web works. Google makes no distinction betrween pharma content and any other type. Pharma is the one who binds itself up in knots, but universal content and social marketing axioms still apply.
Tim Mustill's comment, July 30, 2013 8:48 AM
I agree the axioms apply Martin but sadly, due to the self -inflicted knots you refer to and regulation there are some aspects of B2C that are just not practical for prescription medicines. Thankfully the barriers are slowly coming down with more big pharma embracing at least some elements of social media.
Martin (Marty) Smith's comment, July 30, 2013 9:03 AM
Well said Tim. Marty
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Social Media "Addicts" May Be Your Best Employees [Study]

Social Media "Addicts" May Be Your Best Employees [Study] | Social Media Useful Info | Scoop.it
A recent study suggests your most connected employees may be the most tech savvy--and productive--in the office. (Social Media: Not the Productivity Killer You Thought: A recent study suggests your most connected employ...

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Martin Gysler's comment, April 5, 2013 10:46 AM
If you're a geek, you're a king ;-)
Martin Gysler's comment, April 5, 2013 5:43 PM
Yes, you're right ;-)