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Your webhost will play a big role in the success of the social media site, in terms of providing the resources that you need at any given time.The article describes about few important features of web host providers which are very important for managing the social networking sites.
Google+ may be a relatively new kid on the block given that it was only launched three years ago, but it has rapidly become one of the most important tools for business online.
There is the obvious connection with search giant Google themselves but with this comes a wealth of benefits that can add value to your business online. In fact Google has described it as a “social layer” that enhances many of its online properties.
Via Sarah Gass
We hear a lot about content marketing these days.
It is a phrase a lot of folks throw around to make themselves sound smarter but not many folks understand or follow what they preach. Wonder how you can use content marketing to grow your business? Check out the following infographic that covers what content marketing is all about.
Via massimo facchinetti, Martin (Marty) Smith
Not having an active social presence at all in today’s market is like not having a website. Social SEO is a full time job. Large businesses have the budget to pay for a social media manager, and can utilize their work force to produce content and monitor their social campaigns. What about small businesses? What about local businesses, or mom and pop shops where the owners wear multiple hats? Is it possible to run a social media campaign on a budget? Or to incorporate social media into your daily routine for an hour a day?
Social media is scalable. You can do a little bit of it or a lot of it. The key is that you have to DO IT. Not having an active social presence in today’s market is like not having a website. It’s no longer optional if you want to appear professional and compete in your industry.
by Marcela De Vivo
The major search engines are focusing on creating the best relevant content.
Investing in original quality content creation is absolutely essential to SEO success in nowadays search environment.
Measuring SEO success by your ranking position for your favorite keywords means falling behind the curve.
Here are the most meaningful metrics for SEO for 2013.
1. Focus on Your Keyword Portfolio, Not Rankings
Search engine users are getting smarter and more specific. Today, over 70 percent of searches online contain three or more words in the search query.
2. Create Problem-Solving Content
Creating great content isn't rocket science. If you have trouble coming up with ideas, or you think your industry is too boring, focus instead on solving a customer's problem.
3. Publish Content on Quality Sources
Last year's Penguin update eliminated the value of content published on untrusted websites. This includes low-quality websites, content farms and many "free" PR websites.
4. Distribute and Promote Content through Social Media
Social media is an extremely efficient channel for distributing and promoting your content. This includes content that you publish on your website, as well as content that you publish on highly trusted third-party websites.
by Aaron Aders