Social Media Useful Info
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Social Media Useful Info - will take you to the TOP. http://appearoo.com/IvoNew
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Klout Bought By Lithium Tech & Why Klout Matters - The Next Web

Klout Bought By Lithium Tech & Why Klout Matters - The Next Web | Social Media Useful Info | Scoop.it
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.

Via Rami Kantari, massimo facchinetti, malek, Martin (Marty) Smith, robosheauk
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Martin (Marty) Smith's curator insight, February 12, 2014 10:12 AM

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

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Got Klout? How TO Increase your Brand’s Online Influence

Got Klout? How TO Increase your Brand’s Online Influence | Social Media Useful Info | Scoop.it
Stage right: Klout. Designed to cut through the commotion, Klout provides a platform to identify industry experts and keep track of the topics you care about.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 28, 2013 9:39 PM

Does anyone question the importance of social influence now. A few weeks ago I wrote Why Your Klout Score Matters (http://scenttrail.blogspot.com/2013/03/why-your-klout-score-matters.html ).

Important? Beyond important in a Social, Mobile tinee of connection, trust and influence.

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Klout for Business Aims to Help Brands Reach Social Influencers

Klout for Business Aims to Help Brands Reach Social Influencers | Social Media Useful Info | Scoop.it
At long last, Klout has rolled out its social-scoring service to businesses, allowing companies to better understand who their top influencers are online.

Via Geoffrey Vertlieb
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