Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists
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Independent Labels: Marketing Indie Record Labels on Facebook

Independent Labels: Marketing Indie Record Labels on Facebook | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
Many indie record labels are turning to Facebook to shout about how they’re different from their competitors and to communicate their individual style. Under normal circumstances indie record labels have an uphill struggle to get fans to follow them. After all why should music fans dedicate themselves to one particular label when there’s so many others…
Chelsea Ritchey's insight:

I love indie labels and through this article we can see the way they market their individuality through their social media accounts

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Tracy Baker Jr's curator insight, September 12, 2014 10:10 AM

This article goes into a broader perspective of the advertisments of different indie record labels. This article also explains how some indie labels take the major label route on promoting its artist and how the artist on these labels "jump ship" after major exposer.

Stacy Tucker's curator insight, April 9, 2015 10:02 PM

All parts of the music industry (artists, record labels, etc.) are using Facebook to advertise and spread the word.

Bryan Butler's curator insight, November 3, 2015 5:39 PM

"No label cause we able!" That's the phrase me and my friends often use. I think no label is the best way to go. Independent labels have a more purity in the music they compose in regards to a major label who actively saturates their artist into marketable robots.

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Artists: How to Use Social Media in the Independent Music Industry Space

Artists: How to Use Social Media in the Independent Music Industry Space | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
As published originally by TuneCore, here are 5 Tips on How to Use Social Media in the Independent Music Industry Space: Content is King: What kind of content that is will vary from artist to artist depending on what it is they like to do or what inspires them.  If it’s video content, set up a
Chelsea Ritchey's insight:

although basic, the tips provided are very important - content is king!

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Overall: How Social Media Is Reshaping the Landscape of Music

Overall: How Social Media Is Reshaping the Landscape of Music | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
Social Media has turned around more than one industry and music is not the exception, here are some of the innovations used by artists to promote themselves
Chelsea Ritchey's insight:

This article explores how Spotify, Pandora and the new Myspace have influenced social media use by artists and fans alike.

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Stacy Tucker's curator insight, April 9, 2015 10:06 PM

With the rise of social media, we have seen many industries be revamped.  Social media has changed the music industry in many ways, such as the promotion of music, the promotion of artists, and the promotion of albums and music awards shows.  Social media has almost completely transformed the way society listens to and buys music.

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Overall: The Music Industry

"I've, been consulting clients in the music industry for nearly 10 years now, but about 6 years ago I stumbled on a website called Hi5 (this was my first experience with Social Networking).

Chelsea Ritchey's insight:

Another look back at our recent past in social media and music - social networking for the musician

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Patrick Wright's curator insight, August 10, 2015 4:29 PM

This article focuses more on the positive effects of social media and the music industry. With the use of social media, consumers are able to share their views and opinions on music. Also, people who are trying to get their voice known out in the world are able to post videos of themselves playing an instrument or singing. It's a new, faster way to share music and to try and become famous.

Tyree Mcbride's curator insight, August 16, 2015 8:22 PM

more technology ...this is proving my point of not needing record labels.

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Artists: The Big Business of Fake Fans

Artists: The Big Business of Fake Fans | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
In September 2012, a would-be pop star who goes by BAKER — one word, all caps — was scheduled to play the House of Blues on the Sunset Strip from 8 to 9 p.m. Tickets were available for $10 at eventbrite.com, a do-it-yourself event-ticketing site. Yet three months later, BAKER
Chelsea Ritchey's insight:

Paying for fans? It's been done for ages, but this is how it's done through social media

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Bryan Butler's curator insight, November 3, 2015 5:44 PM

Artist and the need to purchase followers/fans!

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Overall: Why Social Networks Need Musicians

Overall: Why Social Networks Need Musicians | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
Musicians obviously need the social media in order to connect with their fans. What is less reported is how important musicians are to the growth of social networks.
Chelsea Ritchey's insight:

This looks at how important music fans are to social media and how the relationship between music and social media is very intertwined.

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Overall: Labbler - Does The Music Industry Need A Social Network?

Labbler is a relatively new music industry social network that is now in public beta. It plans to connects "Artists, Labels, Booking Agencies, Venues, Media and Fans as well as providing tools for all business needs of these groups." But though the sites looks nice and these groups of people all do need to connect in various ways, it's unclear why they would use Labbler to do so. Labbler's website has a nice design that earned it some positive attention over the summer. Quick Look at Labbler Interface Labbler's features are straightforward with profiles, activity feeds and networking tools. Music-specific...
Chelsea Ritchey's insight:

This article discusses a social networking sites specifically for artists and industry professionals - not the fans/listeners.  It stresses the importance of networking within the industry.  While making fans is very important, it isn't the only crucial step.  Networking is a big part of the industry.

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Overall: How Social Media Has Redefined The Music Industry

Overall: How Social Media Has Redefined The Music Industry | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
Above all other art forms, music is social.
Chelsea Ritchey's insight:

This article reviews a brief history of the music industry in regards to social media and discusses why music is a social thing that requires social media.

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Artists: A Case Study on Beck (beck) on Twitter

Artists: A Case Study on Beck (beck) on Twitter | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
Chelsea Ritchey's insight:

Beck's social media team, whoever they are, have really been on the ball.  Retweets from bigger music publications and also just from fans, Beck reaches out and shares all to get the most out of his new album release

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Overall: 4 Emerging Trends in Social Media & How They’ll Impact The Music Industry

With a rise in social TV, multi-channel engagement, and recent reports suggesting that there are m...
Chelsea Ritchey's insight:

An interesting and new look at social media trends and how they fit into the music industry, from live performance to marketing and promotion.

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Overall: Could social networking sites save the music industry?

"The recent wave of social music sites that Imeem is a part of is showing the music industry that a free, open, ad-supported system is better than tying down digital songs with software that limits their playability, Jang said. Just look at radio and MTV, which have been sustained by advertising for years."

Chelsea Ritchey's insight:

A look back through a very old article (2008) that shows the unsuccesful social media sites that tried to be based around music

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Independent Labels: Music and social media: where fans meet artists

Independent Labels: Music and social media: where fans meet artists | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
Social media should make it easier for new music to find an audience, writes Korda Marshall, Managing Director of Infectious Music, in our latest Digital Beats column.
Chelsea Ritchey's insight:

An indie label exec discusses the helpfulness of social media but also hopes for an even brighter future

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Overall: Social Media is Revolutionising the Music Industry

Overall: Social Media is Revolutionising the Music Industry | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it

A social media monitoring platform like Brandwatch has multiple use cases for the music industry.  The sheer volume of conversation, coupled with the agnostic nature of social media results in a vast body of opinion that can be mined for insight into trends, tastes and purchasing behaviour.

Chelsea Ritchey's insight:

This article is mostly a way for Brandwatch to convince record labels and artist managers to use them for their business, but it brings up important points on what insight in social media is good for within the music industry.

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Alisha Netto's curator insight, July 3, 2015 11:19 PM

The music industry is constantly in a stage of transformation. Artists and record labels have and continue to adapt to the changes in the industry. Unlike the past, audiences congregate online more than ever. Topics can be shared from a wide range. How do labels measure social media? This article discusses how a social media monitoring tool measures the buzz around a certain release. Besides popularity, the level of audience engagement is important as well. Labels need to gather this information in order to market properly. The music industry has changed so much and will continue to change the lives of artists, labels, and their fans. Luckily the social media monitoring tool can assist labels in their marketing research.

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Overall: The Music Industry: Profitability, Innovation and Social Media

Overall: The Music Industry: Profitability, Innovation and Social Media | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
The music business is set to receive increased profitability, explosive growth of innovative digital models and a robust social media presence by musicians.
Chelsea Ritchey's insight:

A look at what 2014 will hold for music and you guessed it - a lot of social media is involved.  They claim that musicians are driving social media and you can see it in the top followed twitter accounts.

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Bryan Butler's curator insight, November 3, 2015 5:45 PM

Music+Social Media= Profit ...or does it???

Marquis Davis's curator insight, November 8, 2015 11:36 AM

Social media is a pro for both the independent artist and major label artist. Social media allows both artist to reach new fan bases. More so for the independent label it gives these independent entities the same opportunity to reach a wider range of people without having the income of a major label.

Shulanda Hill's curator insight, February 10, 7:37 AM

Social media is the hype of many artist and has boost their success. Its great that it brings profit and recognition. From Instagram to Twitter, most people are into social sites and the sites are used for all purposes. Whether its profitable or non-profit social media is the go to for advertising and promoting. 

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Artists: Beyoncé Rejects Tradition for Social Media’s Power

Artists: Beyoncé Rejects Tradition for Social Media’s Power | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
The pop star bypassed the standard practice of relentless promotion when she released her album last week, and the impressive response may have blazed a new trail for the music industry.
Chelsea Ritchey's insight:

Beyonce ignored the normal promotional routes and used social media as the driving force for promoting her new album.

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Artists: Readers Respond - Which Social Networking Site Is Most Useful To You?

Readers Respond: Which Social Networking Site Is Most Useful To You?, About.com Music Careers
Chelsea Ritchey's insight:

Hear from artists about what music related social networks helped them the most

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Overall: A rare Apple failure but why did Ping go pop?

Overall: A rare Apple failure but why did Ping go pop? | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
Launched noisily by Steve Jobs, closed quietly by Tim Cook, Apple's foray into the social web has been a rare misstep. There are a number of small reasons for Ping's failure - and one big one.
Chelsea Ritchey's insight:

A look at a social networking flop intertwined with music

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Overall: What Social Media Has To Do With Record Sales

Overall: What Social Media Has To Do With Record Sales | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
Twenty years ago, as a music fan, you would hear a song you enjoyed on the radio, head to the record store to buy the album and wait until the band came to town to attend a concert. The music industry...
Chelsea Ritchey's insight:

This article discusses the direct correlation of social media and record sales - something record labels are very concerned with because that is the largest way they make money.

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Stacy Tucker's curator insight, April 9, 2015 10:00 PM

Social Media is now the driving force behind record sales thanks to various online music streaming platforms.

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Overall: Music Insiders Tell Us How Social Drives Album Sales and Revenue

Overall: Music Insiders Tell Us How Social Drives Album Sales and Revenue | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
Social media is now indispensable to the music industry, driving promotion efforts, sales, recognition, and discovery.
Chelsea Ritchey's insight:

"Music’s infiltration into the social media sphere has led many social networks to rely on the music industry for a large portion of engagement and business. Social media is now indispensable to the music industry as well, driving promotion efforts, sales, recognition, and discovery."


This quote right here really drives home the fact that the music industry and social media rely on each other for engagement and content.  So much of the content shared and curated on social media is music or includes music.

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Overall: How Social Media and Streaming Have Influenced the Music Industry

Overall: How Social Media and Streaming Have Influenced the Music Industry | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
Music streaming increased a full 24% from 2012 to 2013, while downloaded sales decreased 4.6%. This stat is reflective of a broader shift in the listening experience.
Chelsea Ritchey's insight:

Music streaming has been highly influenced by social media, and thanks to twitter, facebook and spotify, more people are streaming albums and songs which leads to money being made.

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Overall: Case Study: Spotify sets a benchmark with its social media marketing

Overall: Case Study: Spotify sets a benchmark with its social media marketing | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
Chelsea Ritchey's insight:

Streaming and social networking combine with Spotify and Facebook - all while artists and labels big and small make money.

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Overall: Twitter Power - how social networking is revolutionising the music business

Overall: Twitter Power - how social networking is revolutionising the music business | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
A&R men and other traditional insiders bypassed as new sites connect artists directly to fans
Chelsea Ritchey's insight:

Dedicated music fans flock to social media instead of record stores or concerts to engage in finding cool new artists meaning fans are more crucial in A&R than ever before.

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Overall: Music Industry Dances to a New Tune

Overall: Music Industry Dances to a New Tune | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
Representing a new generation of YouTube pop artists who bypass the stifling corporate music industry with their own do-it-yourself YouTube success, K-pop recording artist Psy has become yet another driving force that is forcing the industry to change its hand. Today’s pop artists have found highly profitable ways to monetize their sounds on YouTube, rather than struggling to profit from their record labels and relying on, in large part, merchandising at concerts.
Chelsea Ritchey's insight:

Social media has created new ways to publicize song and music video releases and youtube has allowed for monetization that has created a new revenue stream.

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Overall: Possible pitfalls in the social media/music industry marriage

Overall: Possible pitfalls in the social media/music industry marriage | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
Chelsea Ritchey's insight:

A big pitfall of social media use by independent artists and labels alike? providing content but not trying to work the system any further

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Artists: Thom Yorke's Atoms for Peace slam Spotify – but back Soundhalo app

Artists: Thom Yorke's Atoms for Peace slam Spotify – but back Soundhalo app | Social Media in the Music Industry: Use by Major Labels Vs. Independent Labels Vs. Artists | Scoop.it
Radiohead frontman's band pulled their albums from streaming music services, but will be selling gig videos direct to fans. By Stuart Dredge
Chelsea Ritchey's insight:

Artists chime in on social media about the role of technology within the music industry.  People like social media because their voices can be heard - famous people like social media because their unfiltered voices can be heard without sending their message through their representatives.

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