That’s a scary thought isn’t it? Anyone who monitors or works first-hand with their brand’s SEO might have to stop and take a step back to consider this question: How does social media really impact SEO, and search results in general?
While social media and the data that comes from its use (social signals) are important, they are not direct threats to SEO. In all actuality they enhance SEO by coming in as more of a player on the internet / content marketing side of things.
In over 20 years in sales and marketing I have made many cold calls. Over the last 12 months I have not made one cold phone call or bought any expensive mass media marketing, yet sales have increased and business is much more fun.
Editor's note: Benjy Weinberger is foursquare's West Coast Engineering Lead. He previously worked on infrastructure and revenue engineering at Twitter, and before that spent eight years at Google, working on search and ads engineering.
"Nowadays, Infographics, also known as Information Graphic that is a graphic visual representation of any given information, data or knowledge, has become a trendy new way of sharing and communicating large chunks of complex information quickly and clearly in a much simplified way on the web.
Their importance to SEO is even more highlighted in the age of social media. SEO experts are now increasingly using infographics in grabbing the attention of the viewer by being visually attractive and by possessing substantial, useful and easily readable and understandable information embedded within them".
Having a strong long-term SEO and social-media marketing strategy in place will help strengthen your online presence.
"Social media optimization (SMO) and search engine optimization (SEO) are powerful techniques for building your brand. Content-driven, both strategies function as pull-mechanisms to attract new audiences, boost Web traffic, and generate tangible leads.
The two strategies differ, however, with respect to user experience. When people come to your Website through search engines, for instance, they're likely looking for a specific product or piece of information and have a clear objective in mind. With social media, the opposite is true".
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.