Social Media Tren...
Follow
Find
2.3K views | +0 today
Social Media Trends & News
All you want to know about Social Media Trends & News in one place
Your new post is loading...
Your new post is loading...
Scooped by Christina Belloge
Scoop.it!

How Are You Measuring Ad Viewability?

How Are You Measuring Ad Viewability? | Social Media Trends & News | Scoop.it
Advertisers and publishers turn to ad verification to validate the delivery of display ads, and perhaps nowhere is that validation gaining more attention today than with viewability, according to a new eMarketer report. But as statistics suggest that viewability causes significant ad spending waste, advertisers are demanding a standardized measurement system.
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Facebook Rolls Out Bigger Ads in Right-Hand Column

Facebook Rolls Out Bigger Ads in Right-Hand Column | Social Media Trends & News | Scoop.it
Facebook will display fewer ads in its right-hand column, but the ads will be larger than before.
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Top Performing Luxury brands on Social Media

Unmetric took a look at the top performing brands on social media. Find out which brands are keeping it stylish across Facebook, Twitter and YouTube. Check o...
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

YouTube, Google+, & LinkedIn drive most engaged traffic, Reddit & SU the least

YouTube, Google+, & LinkedIn drive most engaged traffic, Reddit & SU the least | Social Media Trends & News | Scoop.it
While Google+ and LinkedIn aren't quite in YouTube's league, they both drive more engaged traffic than social giants Facebook and Twitter, making them something of an untapped resource.
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Facebook Is No. 1 for Social Commerce

Facebook Is No. 1 for Social Commerce | Social Media Trends & News | Scoop.it
Facebook claims nearly all orders from social media—85%—according to research. However, it doesn’t rule when it comes to average order value, landing in fourth place behind Polyvore, Instagram and Pinterest.
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Twitter tries to break into Hispanic TV, launches Spanish-language conversation targeting

Twitter tries to break into Hispanic TV, launches Spanish-language conversation targeting | Social Media Trends & News | Scoop.it
Searching for profits in television, Twitter is launching "Hispanic TV conversation targeting" to connect brands with viewers of Spanish-language TV shows. While targeting Hispanic TV won't shake t...
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Facebook Partner Categories: Frighteningly Effective

Facebook Partner Categories: Frighteningly Effective | Social Media Trends & News | Scoop.it
As anyone who's ever been served a retargeting ad after abandoning an item in their shopping cart can tell you, social media marketing has become extremely (sometimes frighteningly) sophisticated. ...
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Yes, Facebook Ads Can Be More Effective Than TV. In France.

campaign in france in first quarter of 2013 to reintroduce coke's polar bears nets impressive results on social network.
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

If Twitter gets rid of @ replies and hashtags, what will it mean for users and brands? We Are Social, Cake, Manning Gottlieb OMD & more discuss

If Twitter gets rid of @ replies and hashtags, what will it mean for users and brands? We Are Social, Cake, Manning Gottlieb OMD & more discuss | Social Media Trends & News | Scoop.it
With testing of tweets without the @ symbol for a reply underway, what will the change mean for users and brands. We asked a cross...
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Facebook Has An Ingenious Plan To Make Sure Its New Video Ads Will Actually Be Worth Watching

Facebook Has An Ingenious Plan To Make Sure Its New Video Ads Will Actually Be Worth Watching | Social Media Trends & News | Scoop.it
Each video will be screened before it airs by a panel of about 500 viewers, who will give the 15-second videos a score to reflect how much they like them.
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Is Twitter Getting Rid of @-Replies and Hashtags?

Is Twitter Getting Rid of @-Replies and Hashtags? | Social Media Trends & News | Scoop.it
Twitter's head of news may leaked information about the platform's biggest changes to come during an event this week.
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Twitter Unveils Photo-Tagging and Multi-Image Upload Tool

Twitter Unveils Photo-Tagging and Multi-Image Upload Tool | Social Media Trends & News | Scoop.it
Twitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow.
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Coming soon to your Twitter feed: 15 new types of ads

Coming soon to your Twitter feed: 15 new types of ads | Social Media Trends & News | Scoop.it
Twitter will debut 15 types of new ad products and improved ways to target users over the next six months, as it seeks to compete with Facebook to win e-commerce companies and game advertisers.
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Top Pinterest Luxury Fashion Brands and Pins - Infographic by PinLeague

Top Pinterest Luxury Fashion Brands and Pins - Infographic by PinLeague | Social Media Trends & News | Scoop.it
Infographic: Find out what makes luxury fashion so successful on Pinterest - and which brands made the cut.
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Digital Luxe: Social Media Strategies for Luxury Brands - Pursuitist

Digital Luxe: Social Media Strategies for Luxury Brands - Pursuitist | Social Media Trends & News | Scoop.it
Christopher Parr shares his social media marketing strategies for luxury brands, encourages authentic online engagement with affluent consumers, and stresses the need for exclusivity. It’s a new age of marketing and editorial intersecting with digital luxury marketing and social media to create online buzz for the world’s best luxury brands.
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Twitter Said Close to Releasing New Mobile-Ad Product for Apps - Businessweek

Twitter Said Close to Releasing New Mobile-Ad Product for Apps - Businessweek | Social Media Trends & News | Scoop.it
Twitter Inc. is planning to release
a mobile-advertising product in the next few weeks that
application makers can use to encourage downloads of their
programs, according to people with knowledge of the matter.
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Changes to Facebook Pages, News Feed, Ads Affect Merchants

Changes to Facebook Pages, News Feed, Ads Affect Merchants | Social Media Trends & News | Scoop.it
If there is one constant with Facebook, it’s change. Once again, the social network has made changes to Pages, News Feed, and ads that directly affect marketing efforts. Facebook Pages ...
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Instagram tiptoes back to ads -- and gets another earful - Digiday

Instagram donated a sponsored post to Charity Water, and while there are still ad haters, it's clear that Instagram ads do have an impact.
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

How competitive is programmatic buying? | The Wall Blog

How competitive is programmatic buying? | The Wall Blog | Social Media Trends & News | Scoop.it
The online advertising market is a competitive one, with millions of brands, both big and small, striving for the attention of increasingly distracted
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Quels sont les secteurs d’activité qui peuvent espérer gagner des clients grâce aux réseaux sociaux ?

Quels sont les secteurs d’activité qui peuvent espérer gagner des clients grâce aux réseaux sociaux ? | Social Media Trends & News | Scoop.it
Les médias sociaux ont-ils réellement un impact sur les ventes ? Eléments de réponse en une infographie... dont les résultats pourraient bien vous surprendre !
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Here's One Facebook Newsfeed Change Brands Can Actually Benefit From

Here's One Facebook Newsfeed Change Brands Can Actually Benefit From | Social Media Trends & News | Scoop.it
Facebook's news feed is rewarding brands for posts people are more likely to want to see.
more...
No comment yet.
Scooped by Christina Belloge
Scoop.it!

Twitter gives up on encrypting direct messages, at least for now

Twitter gives up on encrypting direct messages, at least for now | Social Media Trends & News | Scoop.it
Twitter has shelved a project that would have made it more difficult for the government to intercept users’ private messages without a court order, sources tell The Verge, a sudden reversal for a...
more...
No comment yet.