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Comment le Community Manager peut-il tirer parti des Facebook Insights ?

Comment le Community Manager peut-il tirer parti des Facebook Insights ? | Social Media Trends & News | Scoop.it
Aujourd'hui, je souhaiterais m'intéresser de plus près aux différentes statistiques offertes par Facebook sur la panel d'administration d'une page fan,

Via Laurence Galambert, Agence Web Newnet, Stéphanie Durville
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Annabel Saint-Paul - ASPweb 's curator insight, January 22, 2013 5:13 AM

Article très pratique et utile sur ce qu'on appelle Facebook Insights, le module de statistiques des pages Facebook.

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▶ #TwitterMobile MAP - YouTube webminar via @TwitterAdsFR

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Nanigans Q2 report: Facebook ad CTR, costs growing - Inside Facebook

Nanigans Q2 report: Facebook ad CTR, costs growing - Inside Facebook | Social Media Trends & News | Scoop.it
Facebook will announce its official Q2 numbers on July 23, but quarterly figures from Strategic Preferred Marketing Developer Nanigans show that it's getting increasingly costly to advertise on the social network.
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Brands react to Germany’s historic World Cup triumph | dotRising

Brands react to Germany’s historic World Cup triumph | dotRising | Social Media Trends & News | Scoop.it
Brazil's defeat was eye-watering. Alas, all sporting fails must have a silver-branded lining.
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Amazing Social Selling Infographics You Need to Know About Now

Amazing Social Selling Infographics You Need to Know About Now | Social Media Trends & News | Scoop.it
It’s 2014 and the sales game has changed drastically. Welcome to the age of social selling. For sales people, this means cold calling is not as effective anymore. Based on a study conducted by GE C…
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Facebook Ad Prices And Performance Climbed In Q2

Facebook Ad Prices And Performance Climbed In Q2 | Social Media Trends & News | Scoop.it
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Twitter Cards | Twitter Developers

Twitter Cards | Twitter Developers | Social Media Trends & News | Scoop.it
English | 日本語 Introduction With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your webpage, and users who Tweet links to your content will have a "Card" added to the Tweet that’s visible to all of their followers.
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Getting Creative on Facebook: Direct Response Best Practices

Getting Creative on Facebook: Direct Response Best Practices | Social Media Trends & News | Scoop.it
After audience targeting, creative strategy is the most important factor in determining success with Facebook advertising. For direct response advertisers, it’s imperative to align your creative with the goals you’re trying to achieve. Build creative with the focus on generating traffic rather than engagement.
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How to create lead-generation tweets: 10 top tips | dotRising

How to create lead-generation tweets: 10 top tips | dotRising | Social Media Trends & News | Scoop.it
Check out these ten top tips for generating leads on Twitter in just 25 minutes a day from Twitter's Anne Mercogliano and HubSpot's Kipp Bodnar.
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6 Stats For Conversion Rate Optimization (and What They Have to Do With Facebook Advertising) | BN Blog

6 Stats For Conversion Rate Optimization (and What They Have to Do With Facebook Advertising) | BN Blog | Social Media Trends & News | Scoop.it
The Leading Social Media Advertising and Analytics Platform
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via Twitter @Support Starting today, you can share and view animated GIFs on http://Twitter.com , Android and iPhone.

via Twitter @Support Starting today, you can share and view animated GIFs on http://Twitter.com , Android and iPhone. | Social Media Trends & News | Scoop.it
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How Criteo ads has reached close to one billion unique Internet users

How Criteo ads has reached close to one billion unique Internet users | Social Media Trends & News | Scoop.it
Search or display, what's better? Well, digital display ad company Criteo ads has reached close to a billion unique Internet users per month, second only to Google.
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Twitter now lets you tweet GIFs on web and mobile

Twitter now lets you tweet GIFs on web and mobile | Social Media Trends & News | Scoop.it
No matter how you pronounce it, Twitter now supports the short, quirky animated graphics
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Ad Age Survey: How Advertisers Are Spending on Facebook, Twitter and YouTube

Ad Age Survey: How Advertisers Are Spending on Facebook, Twitter and YouTube | Social Media Trends & News | Scoop.it
Ad Age readers put small chunks of their budgets into social media, but plan to increase them in the coming year.
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imaginetsa's curator insight, July 1, 12:08 PM

Ad Age Survey: How Advertisers Are Spending on Facebook, Twitter and YouTube

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Facebook testing rankings on page timelines - Inside Facebook

Facebook testing rankings on page timelines - Inside Facebook | Social Media Trends & News | Scoop.it
While all place-based Facebook page admins can see how well their fans and customers have rated them, some page owners are now seeing how they stack up among the competition.
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Facebook, Twitter look beyond their own walls for ad revenue - Digiday

Facebook, Twitter look beyond their own walls for ad revenue - Digiday | Social Media Trends & News | Scoop.it
Facebook and Twitter's recent ad tech acquisitions offer a glimpse into where each company is taking its ads business.
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▶ The Retail Bulletin Customer Loyalty 2014 Yossi Erdman - YouTube- Today ao.com reached to 1.5 million Facebook fans: bigger than Tesco, Asda

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3 Tactics to Boost Conversions Using Facebook’s Website Custom Audiences

3 Tactics to Boost Conversions Using Facebook’s Website Custom Audiences | Social Media Trends & News | Scoop.it
Facebook’s website custom audiences (WCAs) is a feature that lets you reach people who have previously visited your site and show them ads while they’re on Facebook. A form of remarketing, it let…
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How Much Should You Budget for Facebook Ads?

How Much Should You Budget for Facebook Ads? | Social Media Trends & News | Scoop.it
Setting a Facebook ads budget may be the most important step of the planning process, though most screw it up. Here's a process to get it right.
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Harveys Treble Their Clickthrough With Twitter Product Cards

Harveys Treble Their Clickthrough With Twitter Product Cards | Social Media Trends & News | Scoop.it
How did Harveys Furniture in the UK triple their click through on Twitter? With a product card.
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10 Quick Tips for Generating Leads From Twitter

10 Quick Tips for Generating Leads From Twitter | Social Media Trends & News | Scoop.it
Get a few tips and tricks for generating leads from Twitter.
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Introducing Loop Counts in Vine Analytics

Introducing Loop Counts in Vine Analytics | Social Media Trends & News | Scoop.it
Starting today, you’ll see loop counts on Vines in our iOS and Android mobile apps and on the web. Loop counts indicate how many times people have looped a video, including on Vine and in embeds...
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3 Secrets to Creating Killer Posts on Facebook | BN Blog

3 Secrets to Creating Killer Posts on Facebook | BN Blog | Social Media Trends & News | Scoop.it
The Leading Social Media Advertising and Analytics Platform
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Why Facebook Wanted a Video Advertising Intermediary

Why Facebook Wanted a Video Advertising Intermediary | Social Media Trends & News | Scoop.it
Facebook is delving deeper into the online advertising racket in its purchase of LiveRail, a company specializing in video advertising.
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Facebook buys video ad tech start-up

Facebook buys video ad tech start-up | Social Media Trends & News | Scoop.it
Facebook acquires LiveRail - a tech start-up that helps companies serve more relevant ads in the videos that appear on their websites and apps.
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How to Split Test Facebook Posts and Facebook Ads |

How to Split Test Facebook Posts and Facebook Ads | | Social Media Trends & News | Scoop.it
Did you know you can split test Facebook Page posts and your Facebook ads? This article shows how to test Facebook posts and ads for best results.
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