Are you in-the-know about which sources consumers turn to and trust when researching purchases? According to a new study from Experticity, an overwhelming number of marketers are wrong about which marketing activity consumers trust the most.
Search and social just became even more intertwined. During their Q4 earnings call, Twitter confirmed that Google would again start surfacing results from their firehose of data. The reintroduction of Tweets into search results, formerly removed in 2011 following the launch of Google+, promises to be a valuable integration for Google, Twitter, and marketers alike. What’s in it for Google? On the most basic level, Twitter’s ongoing stream of Tweets provides the …
There are over 3.7 million retail establishments in the U.S. With a field of competition of this size, connecting with local consumers and communities is not just a smart marketing tactic, but an absolute necessity for any brand—big or small. While consumers may interact with larger brands through customer service, websites, and other national channels, their day-to-day engagement is …
Imagine you’re given the option to buy a gift for one of two strangers using only the following information: Person A Male Single Between the ages of 24 – 53 Lives in Massachusetts Makes $75K per year Person B Male Travel enthusiast Manager at a major corporation Early tech adopter Interested in athletics, particularly tennis and golf Who do you think you could buy a better gift for? The obvious …
Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media partners, including Vice, Vox and Funny or Die.
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