People-based marketing: Prepare to hear that term a lot more as Facebook develops ad-targeting and measurement platforms like Atlas, LiveRail and the Facebook Audience Network. Facebook has shifted its focus from providing advertising at scale to providing an ad solution where companies can target the right consumers.
For the first time next year, Google and Facebook combined will grab over half of spending on digital ad formats in the UK, according to eMarketer estimates. The two companies' hold on the UK digital display market is almost equally as strong as their hold on the total digital ad market, though shares of the display market are more evenly distributed between the two. For the first time this year, Facebook will take a larger share of UK digital display spending than Google.
Ubiquitous microblogging platform Twitter on Wednesday announced a new initiative called app graph, which looks to track the apps users have installed on their devices to suggest promoted content and potentially allow for enhanced timeline personalization.
How effective is Facebook's Audience Network? A new study by Fiksu looked at the Audience Network performance of eight of its clients, finding that Audience Network ads outperformed News Feed and display in key areas such as average revenue per user and conversion rate.
Facebook on Tuesday introduced some new ways to incentivize advertisers to use mobile app ads. Through mobile app ads, Facebook claims that advertisers will have more reliable reach and frequency. Eligible mobile app ads with video will also play automatically in News Feed.
With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips for small and midsized businesses that are using the social network for marketing purposes.
Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with...
Facebook is running one of the largest auctions on the Internet and it enables anyone to buy advertising space on Facebook through the online auction. However, the auction doesn’t work like a traditional one: the highest bid is not always … Continue reading →