Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success.
While Twitter may not be as big as Facebook in terms of traffic, it is one of the easiest networks to find followers upon and engage with even those members who are not following you, as opposed to having to wait for them to befriend or fan you.
Each week, we break down a different metric, discussing why it’s important, how it’s calculated, and what it means for your business. Find the full collection in our Guide to Twitter Analytics. There are many ways to measure the impact you’ve had on your Twitter audience. Engagement, clicks, @replies, etc. But some metrics help to sum up your […]
Until today, Facebook campaigns consisted of two things: campaigns and ads. On March 4th, this will change to include another level, the ad set. This additional level of structure will have Facebook advertisers rejoicing as there will be a clear format for organization, tracking and administration within the core Facebook ad product. The problem with […]
On Thursday, Facebook announced that easier, more effective functionality for the network’s “Core Audience” ad targeting will begin rolling out in the coming weeks. This ability to target users with more granularity allows Facebook advertisers to reach users in a variety of new ways, making it more important – and easier – to make data-driven decisions […]