Advertisers and publishers turn to ad verification to validate the delivery of display ads, and perhaps nowhere is that validation gaining more attention today than with viewability, according to a new eMarketer report. But as statistics suggest that viewability causes significant ad spending waste, advertisers are demanding a standardized measurement system.
Facebook claims nearly all orders from social media—85%—according to research. However, it doesn’t rule when it comes to average order value, landing in fourth place behind Polyvore, Instagram and Pinterest.
Christopher Parr shares his social media marketing strategies for luxury brands, encourages authentic online engagement with affluent consumers, and stresses the need for exclusivity. It’s a new age of marketing and editorial intersecting with digital luxury marketing and social media to create online buzz for the world’s best luxury brands.
Twitter Inc. is planning to release a mobile-advertising product in the next few weeks that application makers can use to encourage downloads of their programs, according to people with knowledge of the matter.