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Community Manager: chequea tu lista

Community Manager: chequea tu lista | Social Media Trends & News | Scoop.it
Los Community Managers sabemos lo complicado que puede llegar a ser el hacer tantas cosas a la vez en tu rutina diaria, y lo fácil que es olvidar algún detalle, o simplemente que un asunto te ocupe...
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Twitter can now prompt attachments via hashtag

Twitter can now prompt attachments via hashtag | Social Media Trends & News | Scoop.it
Thinking about using a hashtag in your next tweet? Watch out -- Twitter might use it as an excuse to attach a video or image to your message. A promotion
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Facebook raises the frequency cap on ads - Digiday

Facebook raises the frequency cap on ads - Digiday | Social Media Trends & News | Scoop.it
Brands will now be able to serve Facebook users the same news feed ad twice in a day.
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10 Secrets of Display Advertising Optimization

Optimizing a Display Advertising budget to reach your objectives is always challenging. The Demand-Side Platform (DSP) will help you access inventory, test banners and analyze campaign results. On top of that, some strategic choices will drastically improve your performance. Here are 10 secrets that you could implement with a DSP, an AdServer, a Data Management Platform (DMP), an analytics tool and brain power on audience management!

Christina Belloge's insight:

Interesting piece on Optimization tips & tricks for display advertising & remarketing.

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Facebook launches cross-device reporting for ads - Inside Facebook

Facebook launches cross-device reporting for ads - Inside Facebook | Social Media Trends & News | Scoop.it
Through this cross-device reporting, advertisers can see how different devices influenced a website conversion and mobile app actions, as well as the value of the website conversion.
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Twitter Analytics pour booster votre profil Twitter

Twitter Analytics pour booster votre profil Twitter | Social Media Trends & News | Scoop.it
Twitter dispose d’un outil Analytics pour analyser, améliorer et ainsi booster votre activité. Nous allons voir ensemble dans cet article toutes les possibilités que propose Twitter Analytics. Twitter Analytics onglet « l’activité du tweet » Une fois connecté sur Twitter Analytics, vous arrivez par défaut sur l’onglet « l’activité du tweet ». Twitter affiche un graphique pour analyser les mentions, [...]
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Facebook News Feed Ads Overtake Web Retargeting

Facebook News Feed Ads Overtake Web Retargeting | Social Media Trends & News | Scoop.it
Crisp new research from display platform Adroll has brought to light the performance superiority that some of Facebook’s advertising products have over web retargeting.

When analysing more than 800 million impressions from 215 advertisers, Adroll found that clickthrough rates ...
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Glossary - YouTube all you need to know!

Explore this site for more information on creating content for YouTube.
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Winter, Spring, Summer, and Fall: When Does Facebook Advertising Work Best? - NativeMobile.com

Winter, Spring, Summer, and Fall: When Does Facebook Advertising Work Best? - NativeMobile.com | Social Media Trends & News | Scoop.it
Winter, Spring, Summer, and Fall: When Does Facebook Advertising Work Best?
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3 Tips for Creating Dynamic Ads for Your Facebook Retargeting Program

3 Tips for Creating Dynamic Ads for Your Facebook Retargeting Program | Social Media Trends & News | Scoop.it
Marketing Insights, powered by Marin Software, is the online marketer’s source for industry news, trends and best practices.
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Twitter Acquires Image Search Startup Madbits | TechCrunch

Twitter Acquires Image Search Startup Madbits | TechCrunch | Social Media Trends & News | Scoop.it
Twitter has acquired image search startup Madbits for an undisclosed amount. The purchase makes sense because the social networking site has been focused on..
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Can You Get a Job With A Philosophy Degree? New LinkedIn Feature Offers An Answer

Can You Get a Job With A Philosophy Degree? New LinkedIn Feature Offers An Answer | Social Media Trends & News | Scoop.it
A new LinkedIn feature called the Field of Study Explorer will help high school students decide on their majors by showing potential future careers.
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Facebook’s Latest Breaking Changes: What Advertisers Need to Know | BN Blog

Facebook’s Latest Breaking Changes: What Advertisers Need to Know | BN Blog | Social Media Trends & News | Scoop.it
The Leading Social Media Advertising and Analytics Platform
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8 Types of Twitter Cards Businesses Are Using |

8 Types of Twitter Cards Businesses Are Using | | Social Media Trends & News | Scoop.it
Do you know what a Twitter card is? This article shares eight types of Twitter cards, how to install them and their analytics options.
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What are biggest changes in social this week - Twitter updates, Vine import, or Facebook's ad change? Experts discuss

What are biggest changes in social this week - Twitter updates, Vine import, or Facebook's ad change? Experts discuss | Social Media Trends & News | Scoop.it
There have been a variety of changes spicing up the social media world this week. Twitter revealed that posts from people you don't...
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10 Top Insights Social Business Benchmark 2014 | VisibleBanking.com

10 Top Insights Social Business Benchmark 2014 | VisibleBanking.com | Social Media Trends & News | Scoop.it
50% of firms don't differentiate social media marketing from social business: ten top insights from the 2014 social business benchmark study by the Leader Networks.
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Twitter tests promoted video ads - Telegraph

Twitter tests promoted video ads - Telegraph | Social Media Trends & News | Scoop.it
Twitter is testing a new system of charging advertisers based on the number of times a user presses 'play' on an embedded video
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Twitter admits 8.5% of its users are bots | News | Marketing Week

Twitter admits 8.5% of its users are bots | News | Marketing Week | Social Media Trends & News | Scoop.it
But company also reveals that more humans are seeing ads than first thought as it revises its second quarter user metrics.
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10 Twitter Tactics to Increase Your Engagement |

10 Twitter Tactics to Increase Your Engagement | | Social Media Trends & News | Scoop.it
Do your tweets get noticed? This article shows 10 Twitter tactics that lead to better engagement.
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Is Zara The Newest Luxury Fashion Competitor? - Luxury Society - Speaker's Corner

Is Zara The Newest Luxury Fashion Competitor? - Luxury Society - Speaker's Corner | Social Media Trends & News | Scoop.it
Call me crazy, but I think luxury fashion brands should be concerned about the increasingly sophisticated activities of Zara
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THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, And Real-Time Bidding Will Catapult Programmatic Ad Spend

THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, And Real-Time Bidding Will Catapult Programmatic Ad Spend | Social Media Trends & News | Scoop.it
Mobile and video ads will drive a big uptick in programmatic and RTB spending.
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Winter, Spring, Summer, and Fall: When Does Facebook Advertising Work Best? - NativeMobile.com

Winter, Spring, Summer, and Fall: When Does Facebook Advertising Work Best? - NativeMobile.com | Social Media Trends & News | Scoop.it
Winter, Spring, Summer, and Fall: When Does Facebook Advertising Work Best?
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Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics

Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics | Social Media Trends & News | Scoop.it
Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here's what you need to know...
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Audentifi, le Shazam des vidéos YouTube

Audentifi, le Shazam des vidéos YouTube | Social Media Trends & News | Scoop.it
Les chiffres d’usage de YouTube sont renversants : chaque mois, d’un milliard d’internautes accèdent au service, pour environ 120 milliards de vues. Un quart des visionnages a lieu sur mobile et 72 heures de vidéos sont ajoutées sur YouTube chaque minute. Beaucoup utilisent YouTube pour regarder des vidéos. D’autres laissent tourner YouTube en boucle pour...
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Introducing LinkedIn Direct Sponsored Content | BN Blog

Introducing LinkedIn Direct Sponsored Content | BN Blog | Social Media Trends & News | Scoop.it
The Leading Social Media Advertising and Analytics Platform
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Facebook Creates New Ad Solutions in High-Growth Countries

Facebook Creates New Ad Solutions in High-Growth Countries | Social Media Trends & News | Scoop.it
The social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the way they serve their ads to international destinations.
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