Big news this week from two Facebook Marketing Partners, as Adobe announced new data-driven marketing features added to the Adobe Marketing Cloud, and Nanigans goes cross-channel with a partnership with MoPub.
Facebook is reportedly building a business solution for people to chat with co-workers and connect with professional contacts. Dubbed Facebook at Work, Financial Times reports that this LinkedIn-like product is coming soon.
Facebook privacy can be confusing to many, which is why the company announced Thursday a feature called Privacy Basics, where users can have all of their privacy concerns answered in a highly visual and intuitive way.
l des publicités de séjours touristiques. Quand quelqu’un achète une chaîne stéréo sur un site internet, il augmente la probabilité de voir s’afficher des annonces publicitaires de haut-parleurs sur son compte. Mais le réseau social va aussi permettre à ses membres de préciser eux-mêmes quels types de publicités ils souhaitent recevoir.
Les nouvelles annonces sont ainsi accompagnées d’une option intégrée qui expliquera à l’internaute pourquoi Facebook a estimé qu’une publicité pouvait
ed 100 million monthly users worldwide sending 700 million snaps a day, Snapchat has been one of the fastest growing social platforms of the past few years.
It now trails only Facebook and Instagram in smartphone penetration with the 18 to 34-year-old age group. But does this justify its recent valuation and make it an ideal platform for brands?
In reality any brand can use the limitations Snapchat presents as a creative opportunity. However what they must remember is that for the audience of this platform, only the present matters. Otherwise this app wouldn’t exist. It is therefore crucial to think about the context of what you want to communicate.
Did you know that there are 5 possible ad placements on Facebook? Some people have a blind predisposition to running News Feed ads because the CTR is higher. Others believe mobile is better, since the cost per click is often lower, especially when it comes to video views.