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Les chiffres-clés de Twitter en vidéo

Les chiffres-clés de Twitter en vidéo | Social Media Trends & News | Scoop.it
Combien de messages s'échangent chaque jour sur le réseau social ? Découvrez-le avec cette chronique vidéo également diffusée dans l'émission high-tech Tech 24, sur France 24.
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How to Use Cohort Analysis to Find Your Most Valuable Ads

How to Use Cohort Analysis to Find Your Most Valuable Ads | Social Media Trends & News | Scoop.it
Measurement and analysis is the backbone of any successful digital marketing strategy. But traditional analytics gives all visitors the same weight and as a result, lack insight into how people beh...
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Setting the Record Straight on Viewability, Fraud and Metrics

Setting the Record Straight on Viewability, Fraud and Metrics | Social Media Trends & News | Scoop.it
Viewability and fraud are the most pressing problems for the marketing industry, Bob Liodice writes. The industry needs to work together to solve them.
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Is Snapchat’s advertising strategy going to fly? | The Wall Blog

In the month of all things ghosts and ghouls, users of social network Snapchat would have seen something particularly shocking in their feeds last week, the
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How To Use Advanced Targeting With Partner Categories on Facebook

How To Use Advanced Targeting With Partner Categories on Facebook | Social Media Trends & News | Scoop.it
Recently, Facebook began to incorporate third-party data into its ad targeting with the release of partner categories. I thought I'd take the opportunity t
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Facebook platform news: Adobe, Nanigans - Inside Facebook

Facebook platform news: Adobe, Nanigans - Inside Facebook | Social Media Trends & News | Scoop.it
Big news this week from two Facebook Marketing Partners, as Adobe announced new data-driven marketing features added to the Adobe Marketing Cloud, and Nanigans goes cross-channel with a partnership with MoPub.
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Report: 'Facebook at Work' coming soon - Inside Facebook

Report: 'Facebook at Work' coming soon - Inside Facebook | Social Media Trends & News | Scoop.it
Facebook is reportedly building a business solution for people to chat with co-workers and connect with professional contacts. Dubbed Facebook at Work, Financial Times reports that this LinkedIn-like product is coming soon.
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Facebook introduces Privacy Basics, gives users more control over ads - Inside Facebook

Facebook introduces Privacy Basics, gives users more control over ads - Inside Facebook | Social Media Trends & News | Scoop.it
Facebook privacy can be confusing to many, which is why the company announced Thursday a feature called Privacy Basics, where users can have all of their privacy concerns answered in a highly visual and intuitive way.
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Facebook is cracking down on 'overly promotional' posts from brands

Facebook is cracking down on 'overly promotional' posts from brands | Social Media Trends & News | Scoop.it
Facebook says it's trying to get those huckster-ish brand posts out of your News Feed.
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The 9 Twitter Advertising Tips N' Tricks You Must Know - SocialBro

The 9 Twitter Advertising Tips N' Tricks You Must Know - SocialBro | Social Media Trends & News | Scoop.it
With Twitter showing an increase in users and promotional spending, we thought we'd help you get on board with our list of crucial Twitter Advertising Tips.
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Will the check-in survive? Foursquare’s controversial relaunch, by the numbers

Will the check-in survive? Foursquare’s controversial relaunch, by the numbers | Social Media Trends & News | Scoop.it
It's been two months since Foursquare relaunched, and things aren't looking good. App usage and downloads are down. Way down. But Web traffic is up. Maybe.
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Facebook étend son ciblage publicitaire en France, sous le contrôle relatif de ses membres

Facebook étend son ciblage publicitaire en France, sous le contrôle relatif de ses membres | Social Media Trends & News | Scoop.it
l des publicités de séjours touristiques. Quand quelqu’un achète une chaîne stéréo sur un site internet, il augmente la probabilité de voir s’afficher des annonces publicitaires de haut-parleurs sur son compte. Mais le réseau social va aussi permettre à ses membres de préciser eux-mêmes quels types de publicités ils souhaitent recevoir.

Les nouvelles annonces sont ainsi accompagnées d’une option intégrée qui expliquera à l’internaute pourquoi Facebook a estimé qu’une publicité pouvait
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Are You Taking Advantage of Facebook's Cross-Device Tracking Capabilities?

Are You Taking Advantage of Facebook's Cross-Device Tracking Capabilities? | Social Media Trends & News | Scoop.it
The topic of cross-device tracking was brought up several times during Facebook's Q3 2014 earnings call last week. COO Sheryl Sandberg referenced the evolution from cookie-based browser tracking on...
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A Tour: Facebook Rolls Out Changes to Ad Sets and Ads

A Tour: Facebook Rolls Out Changes to Ad Sets and Ads | Social Media Trends & News | Scoop.it
Facebook is rolling out changes to ad sets and ads. While some changes are cosmetic, some ad functionality. Here's what you need to know...
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Social Media: What You Need to Know to Succeed - Ad Age Whitepapers - Advertising Age

Social Media: What You Need to Know to Succeed - Ad Age Whitepapers - Advertising Age | Social Media Trends & News | Scoop.it
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Create More Targeted Twitter Ad Campaigns With Tailored Audiences & SocialBro - SocialBro

Create More Targeted Twitter Ad Campaigns With Tailored Audiences & SocialBro - SocialBro | Social Media Trends & News | Scoop.it
Twitter Ad’s latest update is a match made in heaven for those using SocialBro. Want to find out how to use SocialBro for audience lists? Read on.
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With Techwire, Facebook wants to be your tech news powerhouse

With Techwire, Facebook wants to be your tech news powerhouse | Social Media Trends & News | Scoop.it
Facebook launched a newswire to surface more breaking tech news called TechWire.
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How To Use Advanced Targeting With Partner Categories on Facebook

How To Use Advanced Targeting With Partner Categories on Facebook | Social Media Trends & News | Scoop.it
Recently, Facebook began to incorporate third-party data into its ad targeting with the release of partner categories. I thought I'd take the opportunity t
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Pinterest: its popularity, power and potential | The Wall Blog

Pinterest, the world’s visually-led social network, is a self-expression engine, sophisticated visual search tool and virtual pin-board all rolled into one. I
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What can Snapchat offer brands? | The Wall Blog

ed 100 million monthly users worldwide sending 700 million snaps a day, Snapchat has been one of the fastest growing social platforms of the past few years.

It now trails only Facebook and Instagram in smartphone penetration with the 18 to 34-year-old age group. But does this justify its recent valuation and make it an ideal platform for brands?

In reality any brand can use the limitations Snapchat presents as a creative opportunity. However what they must remember is that for the audience of this platform, only the present matters. Otherwise this app wouldn’t exist. It is therefore crucial to think about the context of what you want to communicate.
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Facebook testing page tagging feature in Power Editor ad creation flow - Inside Facebook

Facebook testing page tagging feature in Power Editor ad creation flow - Inside Facebook | Social Media Trends & News | Scoop.it
Facebook is apparently testing a new feature to the Power Editor ad creation flow, allowing advertisers to tag pages in ad copy.
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No More Promotional Posts: Facebook Will Penalize More Brand Content

No More Promotional Posts: Facebook Will Penalize More Brand Content | Social Media Trends & News | Scoop.it
Brands that share promotional posts will now have a tougher time of reaching the news feed. Here's why and what you need to know...
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Testing Right Hand Side vs Newsfeed Ads on Facebook-- Busting Myths - Alex HougAlex Houg

Testing Right Hand Side vs Newsfeed Ads on Facebook-- Busting Myths - Alex HougAlex Houg | Social Media Trends & News | Scoop.it
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Ad placements do matter on Facebook — here's what you need to know - Inside Facebook

Ad placements do matter on Facebook — here's what you need to know - Inside Facebook | Social Media Trends & News | Scoop.it
Did you know that there are 5 possible ad placements on Facebook? Some people have a blind predisposition to running News Feed ads because the CTR is higher. Others believe mobile is better, since the cost per click is often lower, especially when it comes to video views.
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Why We Should Be Excited About the Yahoo/BrightRoll Deal

Why We Should Be Excited About the Yahoo/BrightRoll Deal | Social Media Trends & News | Scoop.it
Yahoo’s acquisition of BrightRoll for $640 million is a polarizing event. People either love it or hate it. Personally, I think it is great.According to Yahoo CEO Marissa Mayer, “video is one of the
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Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers

Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers | Social Media Trends & News | Scoop.it
The Multi-Product Ad Unit (MPA) is a new way to acquire customers or retarget existing ones. From within a single ad unit, advertisers can showcase a carousel of products or images to help encourag...
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