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Graph Search : un service pour les membres de Facebook... et ses annonceurs

Graph Search : un service pour les membres de Facebook... et ses annonceurs | Social Media Trends & News | Scoop.it
Le réseau social se dote enfin d'un moteur de recherche digne de ce nom et en profite pour affiner son offre publicitaire en matière de ciblage.
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How to Find Your Target Audience on Instagram - Jenn's Trends

How to Find Your Target Audience on Instagram - Jenn's Trends | Social Media Trends & News | Scoop.it
If you're marketing on Instagram, you need to know who your target audience on Instagram is. Here's how to find them!
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How Marketers Should Be Using New Facebook Video Features - The SEM Post

How Marketers Should Be Using New Facebook Video Features - The SEM Post | Social Media Trends & News | Scoop.it
Facebook has some new changes coming this week to videos which will make sharing videos on Facebook a higher priority than before. View Count Facebook is adding view count onto videos.  This will help users determine the popularity of a video before watching it, and makes it a bit easier to identify trending videos on …
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Facebook Launches New Facebook Media Portal - The SEM Post

Facebook Launches New Facebook Media Portal - The SEM Post | Social Media Trends & News | Scoop.it
If you are an organization or public figure – or even someone just trying to make their fan page go places – Facebook has launched Facebook Media, a brand new site aimed to help organizations and public figures navigate Facebook Pages with best practices for posting, promoting and sharing. There are many success stories covering …
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Inside Pinterest: The Coming Ad Colossus That Could Dwarf Twitter And Facebook

Inside Pinterest: The Coming Ad Colossus That Could Dwarf Twitter And Facebook | Social Media Trends & News | Scoop.it
Facebook monetizes the past. Twitter the present. Pinterest, by organizing your wishes and dreams, can identify what you might do or buy in the future. That's a model worth $5 billion for the social network with almighty Google in its sights.
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New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs | Social Media Trends & News | Scoop.it
n Facebook powered through marketing platform BumeBox. Previously, the platform only gave marketers moderation and analytical tools to manage social chatter on Twitter. Opening up chats to Facebook will now allow marketers to manage
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Those Facebook Ads You See Could Be Instagram Related - The SEM Post

Those Facebook Ads You See Could Be Instagram Related - The SEM Post | Social Media Trends & News | Scoop.it
Marketers have been wondering how Instagram and Facebook would begin to merge on the advertising side of things, particularly when it comes to relationships between the two from an ad tracking perspective.  And it looks like we have hit the point where ads can be targeted to users on Facebook because of an image they …
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REPORT: Unpublished Link Ads, Mobile App Install Ads, Domain Ads Dominate 3Q Spend on Facebook - AllFacebook

REPORT: Unpublished Link Ads, Mobile App Install Ads, Domain Ads Dominate 3Q Spend on Facebook - AllFacebook | Social Media Trends & News | Scoop.it
Social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, analyzed more than 300 billion ad impressions on the social network during the third quarter of 2014 from clients using its advertising automation software, and it found that 95 percent of total ad spend went to Facebook’s three main direct-response ad units: unpublished link ads, mobile application install ads and domain ads.
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5 Ways that Social Media Impacts SEO - How Social Media Influences...

5 Ways that Social Media Impacts SEO - How Social Media Influences... | Social Media Trends & News | Scoop.it
I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. I thought I’d share it here along with some links to additional resources. It is intended to be a general overview for publishers. Hopefully you’ll find it useful. How does...
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Report: YouTube Videos on Facebook Are Getting Rarer

Report: YouTube Videos on Facebook Are Getting Rarer | Social Media Trends & News | Scoop.it
Facebook is really pushing its own videos, to YouTube'd detriment, according to a report.
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Weekly Digital Digest - Performics

Weekly Digital Digest - Performics | Social Media Trends & News | Scoop.it
Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Display Forrester: Video Growth Drives Display Advertising Spending To $37.6 Billion In 2019 US online display advertising will grow from $19.8 billion in 2014 to $37.6 billion in 2019, at a compound annual growth rate of 13.7%. The offline ad market, in comparison, …
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How to Remarket on Facebook with Website Custom Audiences

How to Remarket on Facebook with Website Custom Audiences | Social Media Trends & News | Scoop.it
Facebook Custom Audiences are a powerful and flexible way to target your Facebook ads to specific groups of users.  You can create custom audiences from email addresses, phone numbers, Facebook user IDs, mobile app user IDs, and even your website visitors.  In this post we are going to cover Website Custom Audiences from your website visitors and how they can be useful to you and your business. What Are Website Custom Audiences? Simply put, custom audiences are groups of Facebook users.  Once cr
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Expat targeting now available on Facebook. 1 million India expats in the UAE are on Facebook. http://pic.twitter.com/EaG9D0dvrN | Veooz

Expat targeting now available on Facebook. 1 million India expats in the UAE are on Facebook. http://pic.twitter.com/EaG9D0dvrN | Veooz | Social Media Trends & News | Scoop.it
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Facebook Is Basing Ads on Where You've Been Recently

Facebook Is Basing Ads on Where You've Been Recently | Social Media Trends & News | Scoop.it
Facebook rolled out ads that let small businesses target you if you've walked by recently.
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New YouTube Feature Allows Uploading of Google+ Videos - The SEM Post

New YouTube Feature Allows Uploading of Google+ Videos - The SEM Post | Social Media Trends & News | Scoop.it
If you have videos on Google+, Google is launching a new tool on YouTube that allows people to import their Google+ videos to YouTube. The new tool is on the video upload page of YouTube and is located to the right of the upload video tool with a large Google+ icon. Clicking the “Import” button …
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Bing Ads Testing Twitter Follower Count in Ads - The SEM Post

Bing Ads Testing Twitter Follower Count in Ads - The SEM Post | Social Media Trends & News | Scoop.it
Bing Ads is testing a new ad extension called Twitter Annotations which displays the number of Twitter followers each advertiser has. The Twitter Annotation appears below the title and URL of the Bing Ads top ad unit in the search results, or for those who are also utilizing ratings, it appears to the right of …
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Facebook Organic Impressions Down 50% But Paid Impressions Up Only 5% - The SEM Post

Facebook Organic Impressions Down 50% But Paid Impressions Up Only 5% - The SEM Post | Social Media Trends & News | Scoop.it
It has been obvious to marketers that Facebook has been repeatedly reducing organic impressions of Page posts for months, but now we have the stats behind it and it shows Facebook has reduced organic impressions have been reduced by 50% over the past year. Adobe Digital Index released their Global Digital Advertising Report for Q3 …
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Instagram Usage in the US Surges 35% in 2013, Rivals Twitter for Smartphone Audience - eMarketer

Instagram Usage in the US Surges 35% in 2013, Rivals Twitter for Smartphone Audience - eMarketer | Social Media Trends & News | Scoop.it
According to new eMarketer figures, Instagram usage in the US has ramped up rapidly and is already maturing, reaching regular usage levels nearly matching Twitter’s. Especially among core user groups such as millennials, Gen Xers and all smartphone users, Instagram’s penetration levels are very similar to Twitter’s.
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​Instagram launches targeted ads using Facebook data - CNET

​Instagram launches targeted ads using Facebook data - CNET | Social Media Trends & News | Scoop.it
Instagram has announced that ads from "carefully selected brands" will start appearing for Australian users, confirming that advertising would be targeted using information shared with Facebook.
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Instagram Usage in the US Surges 35% in 2013, Rivals Twitter for Smartphone Audience - eMarketer

Instagram Usage in the US Surges 35% in 2013, Rivals Twitter for Smartphone Audience - eMarketer | Social Media Trends & News | Scoop.it
According to new eMarketer figures, Instagram usage in the US has ramped up rapidly and is already maturing, reaching regular usage levels nearly matching Twitter’s. Especially among core user groups such as millennials, Gen Xers and all smartphone users, Instagram’s penetration levels are very similar to Twitter’s.
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New Updated Facebook Account Structure

New Updated Facebook Account Structure | Social Media Trends & News | Scoop.it
Have you seen the new ad campaign structure on any of your Facebook campaigns?  Back in March, Facebook made major changes to its campaign structure. Today, Facebook announced that audiences, bidding, and placement will be housed within the ad set level. Previously, these were found within ...
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Pinterest Plans to Help Advertisers Track Performance

Pinterest Plans to Help Advertisers Track Performance | Social Media Trends & News | Scoop.it
Pinterest today shared its latest plans for Promoted Pins, the social network’s advertising and monetization scheme. The company explains it will be updating its Privacy Policy on October 19, 2014... Keep reading →
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The Cookie Is Dead. Here’s How Facebook, Google, And Apple Are Tracking You Now - Social Media Week

The Cookie Is Dead. Here’s How Facebook, Google, And Apple Are Tracking You Now - Social Media Week | Social Media Trends & News | Scoop.it
The lifespan of the tracking cookie is about to expire. With the rapid emergence of mobile devices, the big three — Facebook, Google, and Apple — have turned to new and more potent methods for advertisers to keep track of you across multiple devices. As reported on VentureBeat, because cookies can only track you while...
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How To Gain More Followers On Twitter - SocialBro

How To Gain More Followers On Twitter - SocialBro | Social Media Trends & News | Scoop.it
Getting more followers on Twitter is a problem that many have tried to address. It’s actually very simple. Here are 9 tips to help your follower count soar.
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On Twitter, People Expect a Response in Under Two Hours | Simply Measured

On Twitter, People Expect a Response in Under Two Hours | Simply Measured | Social Media Trends & News | Scoop.it
Of the companies on the Interbrand 100 Best Global Brands list, 32% have dedicated customer service handles. Our recent study of these dedicated handles shows that these 32 accounts were mentioned more than 95K times in just one month. Twitter is the new epicenter of digital customer service. Users flock to the network to complain about products,…
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