Facebook still dominates when it comes to social shopping sessions and driving traffic, but Pinterest continues to make up ground, while Twitter lags far behind, according to research scheduled to be released next week by personalized shopping data...
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.
According to analysts, 2014 will reportedly see an increase in the number of companies and brands utilising social video advertising, a format which IAB UK and Unruly Media say 'actively engages audiences, starts genuine conversations and creates...
Twitter a construit une communauté de près de 200 millions d'utilisateurs actifs par mois qui représente 170 milliards de tweets depuis la création. Un utilisateur passe en moyenne 170 minutes par mois sur le site et compte 208 followers.
Hashtags are everywhere. In just a few years they’ve been heavily incorporated into network TV shows, commercials, movie promotions, magazine ads and, amazingly enough, for many folks they’re even part of their everyday vernacular (albeit usually with a touch of irony).
Who knew? Well, Twitter certainly didn’t – the hashtag originated on IRC and was pushed on to Twitter by its users, not the company itself – but they’ve been quick to capitalise, and mastering the hashtag is now an essential part of every digital marketing campaign.
This infographic from The Huffington Post outlines the basics and best practices for optimum hashtag use.