Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with...
Facebook is running one of the largest auctions on the Internet and it enables anyone to buy advertising space on Facebook through the online auction. However, the auction doesn’t work like a traditional one: the highest bid is not always … Continue reading →
Twitter hosted its first analyst call, and there were many updates and future plans discussed. These don’t have official release dates, but expect to see them in early 2015. Despite its famous 140 character limit, Twitter is one of the most powerful social networks and marketing tools most of us use every day. Twitter and...
Big news this week from two Facebook Marketing Partners, as Adobe announced new data-driven marketing features added to the Adobe Marketing Cloud, and Nanigans goes cross-channel with a partnership with MoPub.
Facebook is reportedly building a business solution for people to chat with co-workers and connect with professional contacts. Dubbed Facebook at Work, Financial Times reports that this LinkedIn-like product is coming soon.
Facebook privacy can be confusing to many, which is why the company announced Thursday a feature called Privacy Basics, where users can have all of their privacy concerns answered in a highly visual and intuitive way.
Ubiquitous microblogging platform Twitter on Wednesday announced a new initiative called app graph, which looks to track the apps users have installed on their devices to suggest promoted content and potentially allow for enhanced timeline personalization.
ed 100 million monthly users worldwide sending 700 million snaps a day, Snapchat has been one of the fastest growing social platforms of the past few years.
It now trails only Facebook and Instagram in smartphone penetration with the 18 to 34-year-old age group. But does this justify its recent valuation and make it an ideal platform for brands?
In reality any brand can use the limitations Snapchat presents as a creative opportunity. However what they must remember is that for the audience of this platform, only the present matters. Otherwise this app wouldn’t exist. It is therefore crucial to think about the context of what you want to communicate.