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Rescooped by Christina Belloge from Communication digitale : réseaux sociaux et Web 2.0
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[Infographie] Les 7 étapes de l’Engagement Digital

[Infographie] Les 7 étapes de l’Engagement Digital | Social Media Trends & News | Scoop.it

Le schéma suivant, que j’ai réalisé avec notre DA (Fabien Degezelle) dans le cadre d’une présentation, vous propose les différents degrés d’implication de l’utilisateur constatés sur les nouveaux médias… et donc résultants d’une stratégie d’Engagement. En complément, vous retrouvez un rappel visualisé de la règle communautaire des 1%.


Via Frédéric DEBAILLEUL, michel verstrepen, Edwina Waechter, LEWIS PR France
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TAPATONMAC's comment, August 28, 2011 12:05 PM
Merci, je garde !
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Facebook Lookalike Audiences Made Banana Republic Top Banana During Holiday Season - AllFacebook

Facebook Lookalike Audiences Made Banana Republic Top Banana During Holiday Season - AllFacebook | Social Media Trends & News | Scoop.it
When it came to boosting its customer base during the holiday shopping season, apparel retailer Banana Republic didn’t monkey around, using Facebook’s lookalike audiences to achieve a return on ad spend that was four times higher than via other advertising channels.
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Facebook Explains Why It Wants to Be a Retail Store | Business | WIRED

Facebook Explains Why It Wants to Be a Retail Store | Business | WIRED | Social Media Trends & News | Scoop.it
There’s a new internet retailer on the world’s smartphones, tablets, and PCs. It’s called Facebook. Last week, Mark Zuckerberg and company started testing a “Buy” button inside the News Feed posts and ads that turn up on the world’s most popular social network, letting users instantly pay for goods and services from other merchants without…
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Facebook Beats In Q2 With $2.91 Billion In Revenue, 62% Of Ad Revenue From Mobile, 1.32B Users | TechCrunch

Facebook Beats In Q2 With $2.91 Billion In Revenue, 62% Of Ad Revenue From Mobile, 1.32B Users | TechCrunch | Social Media Trends & News | Scoop.it
Facebook's earnings beat projections for the 8th quarter straight with $2.91B in revenue and $0.42EPS in Q2 2014. The service is growing about twice as fast..
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Why You Should Be Using Twitter’s New Organic Analytics

Why You Should Be Using Twitter’s New Organic Analytics | Social Media Trends & News | Scoop.it
Last week Twitter announced that you can now access analytics on organic tweets. But what does this update mean for marketers?

It means you are now able to view how many times Twitter users have viewed and engaged with their organic tweets, providing valuable insight to effectively optimize your content strategy.



The new dashboard will allow you to:


See how your tweets are performing in real time.
Compare impressions across web, Android & iOS apps, total engagements and re-tweets...
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MediaPost Publications Can Social Drive Footfall? 07/21/2014

MediaPost Publications Can Social Drive Footfall? 07/21/2014 | Social Media Trends & News | Scoop.it
Can Social Drive Footfall? - 07/21/2014
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Facebook Explains Why It Wants to Be a Retail Store | Business | WIRED

Facebook Explains Why It Wants to Be a Retail Store | Business | WIRED | Social Media Trends & News | Scoop.it
There’s a new internet retailer on the world’s smartphones, tablets, and PCs. It’s called Facebook. Last week, Mark Zuckerberg and company started testing a “Buy” button inside the News Feed posts and ads that turn up on the world’s most popular social network, letting users instantly pay for goods and services from other merchants without…
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Facebook launches Ads Manager for mobile - Inside Facebook

Facebook launches Ads Manager for mobile - Inside Facebook | Social Media Trends & News | Scoop.it
Now Facebook advertisers have a more reliable way to monitor ad performance on mobile devices. Facebook announced today that it is introducing Ads Manager to mobile.
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Facebook Bid Types: Maximizing Effective Reach

Facebook Bid Types: Maximizing Effective Reach | Social Media Trends & News | Scoop.it
When my grandfather retired, he took a part-time job driving cars to an auto auction on behalf of a local used car dealer. He'd tell me stories about the process; how they’d bring a car up to the s...
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Crotch Commerce: What Makes the Social Web Tick - Betabrand Blog

Crotch Commerce: What Makes the Social Web Tick - Betabrand Blog | Social Media Trends & News | Scoop.it
A summary of our most recent crotch-centric advertising efforts
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Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?

Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference? | Social Media Trends & News | Scoop.it
Many Facebook advertisers using metrics like Clicks, CTR and CPC are over reporting their results. Here's why...
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World Cup 2014 Expats

World Cup 2014 Expats | Social Media Trends & News | Scoop.it
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▶ #TwitterMobile MAP - YouTube webminar via @TwitterAdsFR

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Nanigans Q2 report: Facebook ad CTR, costs growing - Inside Facebook

Nanigans Q2 report: Facebook ad CTR, costs growing - Inside Facebook | Social Media Trends & News | Scoop.it
Facebook will announce its official Q2 numbers on July 23, but quarterly figures from Strategic Preferred Marketing Developer Nanigans show that it's getting increasingly costly to advertise on the social network.
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How Audi Keeps Up On Social | L2's The Daily

How Audi Keeps Up On Social | L2's The Daily | Social Media Trends & News | Scoop.it
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How German Beauty Tweets to an Inactive Population | L2's The Daily

How German Beauty Tweets to an Inactive Population | L2's The Daily | Social Media Trends & News | Scoop.it
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Que publier sur Facebook pour toucher plus de fans ?

Que publier sur Facebook pour toucher plus de fans ? | Social Media Trends & News | Scoop.it
Que publier sur Facebook ? Comment toucher plus de fans ? Comment obtenir plus de portée (reach) et augmenter son edgerank
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How to Use the Facebook Pages to Watch to Track Competitors |

How to Use the Facebook Pages to Watch to Track Competitors | | Social Media Trends & News | Scoop.it
Have you used Insights' Pages to Watch feature? Discover how to use this feature to improve your Facebook marketing.
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Twitter builds commerce model with CardSpring buy - MVNO Mobile Industry and related Tech , NEWS. Keep Up To Date, Stay in the Know!

Twitter builds commerce model with CardSpring buy - MVNO Mobile Industry and related Tech , NEWS. Keep Up To Date, Stay in the Know! | Social Media Trends & News | Scoop.it
CardSpring specialises in payment APIs Social network Twitter has acquired payments infrastructure firm CardSpring for an undisclosed sum. The San Francisco-based startup develops a web service API that makes it easy for payment companies and point-of-sale vendors to work with developers to create card-linked services. The company’s most recent product, CardSpring Connect, aims to bring …
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Facebook Tests Buy Button To Let You Purchase Stuff Without Leaving Facebook | TechCrunch

Facebook Tests Buy Button To Let You Purchase Stuff Without Leaving Facebook | TechCrunch | Social Media Trends & News | Scoop.it
Facebook is trying out letting you pay for ecommerce purchases from other businesses without leaving its site or app. For now it won't be charging the few..
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CHART OF THE DAY: Google And Facebook Rule Mobile Advertising — And No One Else Is Even Close

CHART OF THE DAY: Google And Facebook Rule Mobile Advertising — And No One Else Is Even Close | Social Media Trends & News | Scoop.it
Google will make more than $15 billion in ad revenue from mobile alone in 2014.
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New BIGGER Facebook Right Hand Column Ads: What You Need to Know

New BIGGER Facebook Right Hand Column Ads: What You Need to Know | Social Media Trends & News | Scoop.it
Facebook is rolling out a dramatic change to sidebar or right hand column ads, making them bigger, engaging and possibly more expensive. More here...
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7 Ways to Boost Your Content Marketing with Facebook Ads

7 Ways to Boost Your Content Marketing with Facebook Ads | Social Media Trends & News | Scoop.it
Content Marketing (aka blogging or inbound marketing) is generally accepted these days to be one of the best ways to create awareness for your brand and to gr
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Study Shows Facebook Ads Work Best With A Little Foreplay

Study Shows Facebook Ads Work Best With A Little Foreplay | Social Media Trends & News | Scoop.it
There's a famous saying that half of the money spent on advertising is wasted, but the trouble is figuring out which half. In theory, the internet solved that problem by allowing marketers to see exactly which of their ads generate clicks and sales. That lets them run more of the [...]
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Online Lead Generation in Europe

Online Lead Generation in Europe | Social Media Trends & News | Scoop.it
Europe and the Internet

Europe is one of the seven continents, is the second smallest and the third-most populous in the world. Only Africa and Asia are more ...
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Facebook testing rankings on page timelines - Inside Facebook

Facebook testing rankings on page timelines - Inside Facebook | Social Media Trends & News | Scoop.it
While all place-based Facebook page admins can see how well their fans and customers have rated them, some page owners are now seeing how they stack up among the competition.
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