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Multichannel innovation-facebook for retailers

Facebook Multichannel innovation presentation for Ecom UK...
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Earned or Paid Media? Why You Need Both to Drive Sales [WHITE PAPER]

Earned or Paid Media? Why You Need Both to Drive Sales [WHITE PAPER] | Social Media Trends & News | Scoop.it
If your marketing strategy still involves choosing between either paid
media or earned media, you’re missing an opportunity to enhance your
marketing efforts. Both media types present their own set of unique
challenges, some of which include:

*  Low reach for organic content on Facebook and Twitter
* Only a small percentage of posts get shared organically
* Audiences are broad and brands have difficulty tailoring their
messages
* Users place greater trust in organic con
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Facebook lance Facebook Media, une aide en ligne pour les créateurs de contenu

Facebook lance Facebook Media, une aide en ligne pour les créateurs de contenu | Social Media Trends & News | Scoop.it
Facebook vient de lancer sur un sous-domaine dédié «Facebook Media», un dossier complet en ligne visant à aider les créateurs de contenu qui effectuent des publications régulières sur le réseau social.

Via Arnaud Desmarest & Pierre Le Moël
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How Mobile Is Mobilizing B-to-B Marketers

How Mobile Is Mobilizing B-to-B Marketers | Social Media Trends & News | Scoop.it
As mobile technology transforms the workplace, business-to-business marketers are making huge shifts in their strategies.
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New Facebook RHS ad proves bigger is better | The Wall Blog

New Facebook RHS ad proves bigger is better | The Wall Blog | Social Media Trends & News | Scoop.it
At the end of June Facebook started rolling out its new bigger right hand side (RHS) ad size boasting that, in tests, it increased engagement by up to three
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Facebook Tries to Muscle In on YouTube

Facebook Tries to Muscle In on YouTube | Social Media Trends & News | Scoop.it
Facebook is talking with some of YouTube's biggest video-content providers, encouraging them to test distributing their material on the social network as it looks to encroach on the Google unit's territory.
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Facebook Experiments With Disappearing Posts

Facebook Experiments With Disappearing Posts | Social Media Trends & News | Scoop.it
Facebook is experimenting with letting users of its iOS app mark messages for deletion after a set time.
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3 Facebook Ad Strategies that Won't Break the Bank

3 Facebook Ad Strategies that Won't Break the Bank | Social Media Trends & News | Scoop.it
Looking for effective Facebook ad strategies that don't cost an arm and a leg? Not to worry! These 3 FB ad strategies are sure to maximize your ROI.
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A step by Step Guide to High-Converting Facebook Ads - Lookalike Audiences Advertising

A step by Step Guide to High-Converting Facebook Ads - Lookalike Audiences Advertising | Social Media Trends & News | Scoop.it
If you are an eCommerce website or other Business to Consumer enterprise, you can't afford not to be advertising on Facebook: The social media platform drove 60% of social shopping sessions in 2013.

Unfortunately, Facebook is underappreciated as an advertising platform. With so many different ad types and targeting options out there, it can be hard to know where to start, and due to the high number of impressions your ads will get in a short amount of time mistakes can be costly.

There is one ad type however that not enough marketers know about that is very easy to use and converts ...
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Action! How to Choose the Video Ad That's Right for You

Action! How to Choose the Video Ad That's Right for You | Social Media Trends & News | Scoop.it
Thanks to the viral phenomenon of the ALS Ice Bucket Challenge, your Facebook News Feed has likely been full of endlessly engaging video content over the past couple months. But everyday activists ...
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What does Twitter’s ‘buy’ button mean? We Are Social, Havas Media, SocialBro, MG OMD and The Social Partners comment

What does Twitter’s ‘buy’ button mean? We Are Social, Havas Media, SocialBro, MG OMD and The Social Partners comment | Social Media Trends & News | Scoop.it
Twitter has finally announced the testing phase of its ‘buy now’ button, with brands such as Burberry and charities such as ...
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Facebook Updates Campaign Structure Again: New Ad Sets and Ads

Facebook Updates Campaign Structure Again: New Ad Sets and Ads | Social Media Trends & News | Scoop.it
Facebook is updating campaign structure again, this time impacting ad sets and ads. Here's what you need to know...
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What a Twitter algorithm could mean for brands, publishers - Digiday

What a Twitter algorithm could mean for brands, publishers - Digiday | Social Media Trends & News | Scoop.it
Twitter is looking to introduce an algorithm in 2015, a change that could drastically affect the platform for both advertisers and users.
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(2) What's considered a good click-through rate for Linkedin Direct Ads? - Quora

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Report: 45 Percent Made Retail Purchase After Seeing Mobile Ads

Report: 45 Percent Made Retail Purchase After Seeing Mobile Ads | Social Media Trends & News | Scoop.it
Mobile advertising platform NinthDecimal released its Q2 "audience insights" report. The findings are focused on retail and contain a number of useful insi
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Ultimate Marketer's Guide to Bid Types for Facebook Advertising [Infographic]

Ultimate Marketer's Guide to Bid Types for Facebook Advertising [Infographic] | Social Media Trends & News | Scoop.it
Imagine taking part in a massive worldwide auction, with millions of others simultaneously bidding on the same exact product. In the physical world, this auction would be an unintelligible, chaotic...
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A Glimpse Into Marketers’ Social Media Strategies

A Glimpse Into Marketers’ Social Media Strategies | Social Media Trends & News | Scoop.it
Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales.
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3 Trends That Make the Apple Watch Important for Marketers

3 Trends That Make the Apple Watch Important for Marketers | Social Media Trends & News | Scoop.it
In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. Distancing itself from the world of computing and productivity, Apple became a consumer-focused electronics company in entertainment, music and fun.
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Facebook Ad Delivery; Trading Desk Defense

Facebook Ad Delivery; Trading Desk Defense | Social Media Trends & News | Scoop.it
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Facebook is cracking down on ads users hate - Digiday

Facebook is cracking down on ads users hate - Digiday | Social Media Trends & News | Scoop.it
Facebook is trying to improve ad quality by limiting the reach of ads that more users "hide" from their news feeds.
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5 Reasons You Should Use Power Editor to Create Facebook Ads

5 Reasons You Should Use Power Editor to Create Facebook Ads | Social Media Trends & News | Scoop.it
If you aren't using Power Editor, you are missing out on the true power of Facebook ads. Here are the five main reasons why...
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Facebook Now Serves 1 Billion Video Views a Day on Average

Facebook Now Serves 1 Billion Video Views a Day on Average | Social Media Trends & News | Scoop.it
Have you found yourself watching more videos on Facebook in recent months? You're not alone.
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Can video ads work on audio-centric Spotify? - Digiday

Can video ads work on audio-centric Spotify? - Digiday | Social Media Trends & News | Scoop.it
A music-streaming site is probably the last place you’d expect to encounter a video ad. But that’s not stopping Spotify from getting in on the game.
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Twitter Is Trying Out A New Line Of Business — It's Adding 'Buy' Buttons To Tweets For E-Commerce

Twitter Is Trying Out A New Line Of Business — It's Adding 'Buy' Buttons To Tweets For E-Commerce | Social Media Trends & News | Scoop.it
E-commerce hasn't really worked on social networks, but Twitter is giving it a shot.
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Study: How cost-efficient is Facebook advertising? - Inside Facebook

Study: How cost-efficient is Facebook advertising? - Inside Facebook | Social Media Trends & News | Scoop.it
Even as the cost of Facebook advertising rises, is the social network’s offering the most efficient for marketers? According to a new study by Neustar, Facebook advertising in Q2 beat out other avenues (network, portal and exchange) in terms of … Continue reading →
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2014 Facebook Advertising Playbook

2014 Facebook Advertising Playbook | Social Media Trends & News | Scoop.it
Marin Software provides the leading paid search management platform for advertisers and agencies worldwide.
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