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Facebook engagement up 896% in Q3, says Adobe

Facebook engagement up 896% in Q3, says Adobe | Social Media Trends & News | Scoop.it
Facebook marketers are achieving significant increases in engagement, according to a new report from Adobe.
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Instagram Removes Time Stamps And Here's Why We Don't Like It - Social Media Week

Instagram Removes Time Stamps And Here's Why We Don't Like It - Social Media Week | Social Media Trends & News | Scoop.it
Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with...
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Optimize your Facebook advertising performance with the right bidding - Inside Facebook

Optimize your Facebook advertising performance with the right bidding - Inside Facebook | Social Media Trends & News | Scoop.it
Facebook is running one of the largest auctions on the Internet and it enables anyone to buy advertising space on Facebook through the online auction. However, the auction doesn’t work like a traditional one: the highest bid is not always … Continue reading →
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Twitter App Graph exposes smartphone spyware feature

Twitter App Graph exposes smartphone spyware feature | Social Media Trends & News | Scoop.it
You don't want everyone to compile app lists from your fondleware? BAD LUCK
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Twitter Is Planning Big Changes, So Here's What You Should Know - Social Media Week

Twitter Is Planning Big Changes, So Here's What You Should Know - Social Media Week | Social Media Trends & News | Scoop.it
Twitter hosted its first analyst call, and there were many updates and future plans discussed. These don’t have official release dates, but expect to see them in early 2015. Despite its famous 140 character limit, Twitter is one of the most powerful social networks and marketing tools most of us use every day. Twitter and...
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How to Use Cohort Analysis to Find Your Most Valuable Ads

How to Use Cohort Analysis to Find Your Most Valuable Ads | Social Media Trends & News | Scoop.it
Measurement and analysis is the backbone of any successful digital marketing strategy. But traditional analytics gives all visitors the same weight and as a result, lack insight into how people beh...
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Setting the Record Straight on Viewability, Fraud and Metrics

Setting the Record Straight on Viewability, Fraud and Metrics | Social Media Trends & News | Scoop.it
Viewability and fraud are the most pressing problems for the marketing industry, Bob Liodice writes. The industry needs to work together to solve them.
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Is Snapchat’s advertising strategy going to fly? | The Wall Blog

In the month of all things ghosts and ghouls, users of social network Snapchat would have seen something particularly shocking in their feeds last week, the
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How To Use Advanced Targeting With Partner Categories on Facebook

How To Use Advanced Targeting With Partner Categories on Facebook | Social Media Trends & News | Scoop.it
Recently, Facebook began to incorporate third-party data into its ad targeting with the release of partner categories. I thought I'd take the opportunity t
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Facebook platform news: Adobe, Nanigans - Inside Facebook

Facebook platform news: Adobe, Nanigans - Inside Facebook | Social Media Trends & News | Scoop.it
Big news this week from two Facebook Marketing Partners, as Adobe announced new data-driven marketing features added to the Adobe Marketing Cloud, and Nanigans goes cross-channel with a partnership with MoPub.
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Report: 'Facebook at Work' coming soon - Inside Facebook

Report: 'Facebook at Work' coming soon - Inside Facebook | Social Media Trends & News | Scoop.it
Facebook is reportedly building a business solution for people to chat with co-workers and connect with professional contacts. Dubbed Facebook at Work, Financial Times reports that this LinkedIn-like product is coming soon.
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Facebook introduces Privacy Basics, gives users more control over ads - Inside Facebook

Facebook introduces Privacy Basics, gives users more control over ads - Inside Facebook | Social Media Trends & News | Scoop.it
Facebook privacy can be confusing to many, which is why the company announced Thursday a feature called Privacy Basics, where users can have all of their privacy concerns answered in a highly visual and intuitive way.
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Facebook is cracking down on 'overly promotional' posts from brands

Facebook is cracking down on 'overly promotional' posts from brands | Social Media Trends & News | Scoop.it
Facebook says it's trying to get those huckster-ish brand posts out of your News Feed.
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The 9 Twitter Advertising Tips N' Tricks You Must Know - SocialBro

The 9 Twitter Advertising Tips N' Tricks You Must Know - SocialBro | Social Media Trends & News | Scoop.it
With Twitter showing an increase in users and promotional spending, we thought we'd help you get on board with our list of crucial Twitter Advertising Tips.
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Study: Clickthrough rate continues to rise as reach drops on Facebook - Inside Facebook

Study: Clickthrough rate continues to rise as reach drops on Facebook - Inside Facebook | Social Media Trends & News | Scoop.it
Pages' posts reach a smaller amount of their Facebook fanbase, but those who do see posts are engaging more and clicking on posts — according to a study by Komfo.
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Twitter to track installed third-party apps on iOS with new app graph system

Twitter to track installed third-party apps on iOS with new app graph system | Social Media Trends & News | Scoop.it
Ubiquitous microblogging platform Twitter on Wednesday announced a new initiative called app graph, which looks to track the apps users have installed on their devices to suggest promoted content and potentially allow for enhanced timeline personalization.
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2014 Holiday Shopping Trends in 10 Charts [SlideShare]

2014 Holiday Shopping Trends in 10 Charts [SlideShare] | Social Media Trends & News | Scoop.it
With the holiday season in full swing, people are busy hunting down the best deals on the latest products. The National Retail Federation forecasts a 4.1% increase in holiday sales this year, while...
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Twitter Introduces Offers: Discounts You Claim in Tweets and Redeem in Stores

Twitter Introduces Offers: Discounts You Claim in Tweets and Redeem in Stores | Social Media Trends & News | Scoop.it
First, Twitter entered e-commerce. Now it wants a piece of physical world retail, too.
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Social Media: What You Need to Know to Succeed - Ad Age Whitepapers - Advertising Age

Social Media: What You Need to Know to Succeed - Ad Age Whitepapers - Advertising Age | Social Media Trends & News | Scoop.it
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Create More Targeted Twitter Ad Campaigns With Tailored Audiences & SocialBro - SocialBro

Create More Targeted Twitter Ad Campaigns With Tailored Audiences & SocialBro - SocialBro | Social Media Trends & News | Scoop.it
Twitter Ad’s latest update is a match made in heaven for those using SocialBro. Want to find out how to use SocialBro for audience lists? Read on.
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With Techwire, Facebook wants to be your tech news powerhouse

With Techwire, Facebook wants to be your tech news powerhouse | Social Media Trends & News | Scoop.it
Facebook launched a newswire to surface more breaking tech news called TechWire.
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How To Use Advanced Targeting With Partner Categories on Facebook

How To Use Advanced Targeting With Partner Categories on Facebook | Social Media Trends & News | Scoop.it
Recently, Facebook began to incorporate third-party data into its ad targeting with the release of partner categories. I thought I'd take the opportunity t
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Pinterest: its popularity, power and potential | The Wall Blog

Pinterest, the world’s visually-led social network, is a self-expression engine, sophisticated visual search tool and virtual pin-board all rolled into one. I
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What can Snapchat offer brands? | The Wall Blog

ed 100 million monthly users worldwide sending 700 million snaps a day, Snapchat has been one of the fastest growing social platforms of the past few years.

It now trails only Facebook and Instagram in smartphone penetration with the 18 to 34-year-old age group. But does this justify its recent valuation and make it an ideal platform for brands?

In reality any brand can use the limitations Snapchat presents as a creative opportunity. However what they must remember is that for the audience of this platform, only the present matters. Otherwise this app wouldn’t exist. It is therefore crucial to think about the context of what you want to communicate.
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Facebook testing page tagging feature in Power Editor ad creation flow - Inside Facebook

Facebook testing page tagging feature in Power Editor ad creation flow - Inside Facebook | Social Media Trends & News | Scoop.it
Facebook is apparently testing a new feature to the Power Editor ad creation flow, allowing advertisers to tag pages in ad copy.
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No More Promotional Posts: Facebook Will Penalize More Brand Content

No More Promotional Posts: Facebook Will Penalize More Brand Content | Social Media Trends & News | Scoop.it
Brands that share promotional posts will now have a tougher time of reaching the news feed. Here's why and what you need to know...
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