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Facebook engagement up 896% in Q3, says Adobe

Facebook engagement up 896% in Q3, says Adobe | Social Media Trends & News | Scoop.it
Facebook marketers are achieving significant increases in engagement, according to a new report from Adobe.
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Facebook Adds Daily Unique Reach Bidding Option

Facebook Adds Daily Unique Reach Bidding Option | Social Media Trends & News | Scoop.it
Facebook continues to quietly expand options available to its advertisers, this time introducing a new bidding type in Power Editor, d
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$750k/Day For Snapchat Ads? Welcome To The Era Of Paid Social | Nathaniel Whittemore | LinkedIn

$750k/Day For Snapchat Ads? Welcome To The Era Of Paid Social | Nathaniel Whittemore | LinkedIn | Social Media Trends & News | Scoop.it
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The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims

The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims | Social Media Trends & News | Scoop.it
you can build specific audiences based on the content they consume. For example, you could create custom audiences based on visits to posts that cover topic, x, y, and z. You could target visits to your services pages, or target users that completed some type of conversion goal. Basically, you’ll be creating custom audiences based on how users interact w
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What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience

What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience | Social Media Trends & News | Scoop.it
In the coming year, look for a focus on native video, SEO, and syndication from the social media platform.
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Pinterest to Start Selling 'Promoted Pins' - SocialTimes

Pinterest to Start Selling 'Promoted Pins' - SocialTimes | Social Media Trends & News | Scoop.it
Pinterest has a good New Year's resolution: make some money. They announced this week that as of January, they'll start selling ads on their network in the form of Promoted Pins.
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Study: Facebook's Audience Network Outperforms News Feed, Display In KPIs - AllFacebook

Study: Facebook's Audience Network Outperforms News Feed, Display In KPIs - AllFacebook | Social Media Trends & News | Scoop.it
How effective is Facebook's Audience Network? A new study by Fiksu looked at the Audience Network performance of eight of its clients, finding that Audience Network ads outperformed News Feed and display in key areas such as average revenue per user and conversion rate.
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New Facebook Features Marketers Will Be Using in 2015 | Sprout Social

New Facebook Features Marketers Will Be Using in 2015 | Sprout Social | Social Media Trends & News | Scoop.it
Here’s a look at the new Facebook features that marketers will aid your strategies in 2015.
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FAQ: Everything You Need To Know About Retweets - SocialBro

FAQ: Everything You Need To Know About Retweets - SocialBro | Social Media Trends & News | Scoop.it
We’re here to answer some of the common questions about retweeting on Twitter. Believe us, there’s more to a retweet than you could ever imagine.
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Facebook launches 7 call-to-action buttons for Pages

Facebook launches 7 call-to-action buttons for Pages | Social Media Trends & News | Scoop.it
Facebook today launched call-to-action buttons for Facebook Pages. There are seven in total: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video. The new call-to-action fea...
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Instagram + Twitter = A Christmas Marketing Treat! - SocialBro

Instagram + Twitter = A Christmas Marketing Treat! - SocialBro | Social Media Trends & News | Scoop.it
With almost 600 million active users between them, Instagram & Twitter are ripe for concurrent social campaigns this Christmas. Here's some tips to help
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How To: Align Your Email and Paid Advertising Campaigns

How To: Align Your Email and Paid Advertising Campaigns | Social Media Trends & News | Scoop.it
During the holiday season, eCommerce companies play their best cards to try to stand out from the competition. Over $700 million is on the table, and marketers should have a solid cross-channel str...
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Facebook data know you better than your own mother

Facebook data know you better than your own mother | Social Media Trends & News | Scoop.it

And in some cases, your own spouse.


Via Frank Delmelle, massimo facchinetti
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A Deeper Dive into Paid Social Media Trends |Chris Costello | Kenshoo Blog

A Deeper Dive into Paid Social Media Trends |Chris Costello | Kenshoo Blog | Social Media Trends & News | Scoop.it
Digital marketers have become accustomed to the intent-driven behavior of mature channels like search in the fourth quarter, but how are they applying those audience insights into paid social?
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12 Twitter Stats to Help You Get More Conversions [INFOGRAPHIC] | SocialTimes

12 Twitter Stats to Help You Get More Conversions [INFOGRAPHIC] | SocialTimes | Social Media Trends & News | Scoop.it
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Facebook Ads: Lessons From the Trenches

Facebook Ads: Lessons From the Trenches | Social Media Trends & News | Scoop.it
Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads' feature sets change frequently, leaving us in a constant state of learning and testing to find out what works.
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What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience

What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience | Social Media Trends & News | Scoop.it
In the coming year, look for a focus on native video, SEO, and syndication from the social media platform.
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B. Lequertier, Facebook : «nous espérons lancer la pub sur Instagram en France au 1er semestre 2015»

B. Lequertier, Facebook : «nous espérons lancer la pub sur Instagram en France au 1er semestre 2015» | Social Media Trends & News | Scoop.it
Qui ? Benjamin Lequertier, directeur marketing France de Facebook, ex-Google, DDB et Apple, en poste depuis janvier 2014. Quoi ? Une interview pour faire le point sur les enjeux publicitaires de Facebook : vidéo, synchronisation TV/Web, mobile, monétisation d'Instagram... Le chiffre : "La bande-annonce de Fast&Furious 7 a été diffusée en novembre dans le monde entier, sur Facebook et Youtube. En 48h, nous avons généré 100 millions de vues, contre 18 millions sur Youtube."
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Because Digital Instagram surpasses Twitter: Rise of Image based Social Media

Because Digital Instagram surpasses Twitter: Rise of Image based Social Media | Social Media Trends & News | Scoop.it
Relevance of image based social media like Instagram can no longer be undermined to primarily text based social media like Facebook, Twitter & Google+.
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4 reasons to use the boost button to promote your Facebook posts

4 reasons to use the boost button to promote your Facebook posts | Social Media Trends & News | Scoop.it
Facebook's Boost Post button isn't the social network's most popular tool. In fact, it's very controversial.
More than a few industry voices have
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Top 5 Ecommerce Case Studies to Supercharge Your Advertising in 2015

Top 5 Ecommerce Case Studies to Supercharge Your Advertising in 2015 | Social Media Trends & News | Scoop.it
In 2014, Nanigans users set high bars for themselves and their in-house advertising campaigns. From improving yield value, to scaling return on ad spend, to boosting new member registrations, our c...
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How to Market to Online Shoppers Based on Personality Types

How to Market to Online Shoppers Based on Personality Types | Social Media Trends & News | Scoop.it
Here are eight types of shoppers based on personality types and how marketers can provide the best online experiences to reach them.
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Facebook cozies up to publishers with new tools

Facebook cozies up to publishers with new tools | Social Media Trends & News | Scoop.it
Facebook is already the most important platform for online publishers. Now, the social network also wants to be the favorite.
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Atlas + LiveRail + Facebook Audience Network = People-Based Marketing - AllFacebook

Atlas + LiveRail + Facebook Audience Network = People-Based Marketing - AllFacebook | Social Media Trends & News | Scoop.it
People-based marketing: Prepare to hear that term a lot more as Facebook develops ad-targeting and measurement platforms like Atlas, LiveRail and the Facebook Audience Network. Facebook has shifted its focus from providing advertising at scale to providing an ad solution where companies can target the right consumers.
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