In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. Distancing itself from the world of computing and productivity, Apple became a consumer-focused electronics company in entertainment, music and fun.
Even as the cost of Facebook advertising rises, is the social network’s offering the most efficient for marketers? According to a new study by Neustar, Facebook advertising in Q2 beat out other avenues (network, portal and exchange) in terms of … Continue reading →
If your marketing strategy still involves choosing between either paid media or earned media, you’re missing an opportunity to enhance your marketing efforts. Both media types present their own set of unique challenges, some of which include:
* Low reach for organic content on Facebook and Twitter * Only a small percentage of posts get shared organically * Audiences are broad and brands have difficulty tailoring their messages * Users place greater trust in organic con
Facebook vient de lancer sur un sous-domaine dédié «Facebook Media», un dossier complet en ligne visant à aider les créateurs de contenu qui effectuent des publications régulières sur le réseau social.
Facebook is talking with some of YouTube's biggest video-content providers, encouraging them to test distributing their material on the social network as it looks to encroach on the Google unit's territory.
If you are an eCommerce website or other Business to Consumer enterprise, you can't afford not to be advertising on Facebook: The social media platform drove 60% of social shopping sessions in 2013.
Unfortunately, Facebook is underappreciated as an advertising platform. With so many different ad types and targeting options out there, it can be hard to know where to start, and due to the high number of impressions your ads will get in a short amount of time mistakes can be costly.
There is one ad type however that not enough marketers know about that is very easy to use and converts ...