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Facebook engagement up 896% in Q3, says Adobe

Facebook engagement up 896% in Q3, says Adobe | Social Media Trends & News | Scoop.it
Facebook marketers are achieving significant increases in engagement, according to a new report from Adobe.
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Top 5 Ecommerce Case Studies to Supercharge Your Advertising in 2015

Top 5 Ecommerce Case Studies to Supercharge Your Advertising in 2015 | Social Media Trends & News | Scoop.it
In 2014, Nanigans users set high bars for themselves and their in-house advertising campaigns. From improving yield value, to scaling return on ad spend, to boosting new member registrations, our c...
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How to Market to Online Shoppers Based on Personality Types

How to Market to Online Shoppers Based on Personality Types | Social Media Trends & News | Scoop.it
Here are eight types of shoppers based on personality types and how marketers can provide the best online experiences to reach them.
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Facebook cozies up to publishers with new tools

Facebook cozies up to publishers with new tools | Social Media Trends & News | Scoop.it
Facebook is already the most important platform for online publishers. Now, the social network also wants to be the favorite.
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Atlas + LiveRail + Facebook Audience Network = People-Based Marketing - AllFacebook

Atlas + LiveRail + Facebook Audience Network = People-Based Marketing - AllFacebook | Social Media Trends & News | Scoop.it
People-based marketing: Prepare to hear that term a lot more as Facebook develops ad-targeting and measurement platforms like Atlas, LiveRail and the Facebook Audience Network. Facebook has shifted its focus from providing advertising at scale to providing an ad solution where companies can target the right consumers.
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Facebook Brings Graph Search To Mobile And Lets You Find Feed Posts By Keyword

Facebook Brings Graph Search To Mobile And Lets You Find Feed Posts By Keyword | Social Media Trends & News | Scoop.it
Rousseau Kazi
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Google and Facebook to Account for Half of UK Digital Ad Spend in 2015 - eMarketer

Google and Facebook to Account for Half of UK Digital Ad Spend in 2015 - eMarketer | Social Media Trends & News | Scoop.it
For the first time next year, Google and Facebook combined will grab over half of spending on digital ad formats in the UK, according to eMarketer estimates. The two companies' hold on the UK digital display market is almost equally as strong as their hold on the total digital ad market, though shares of the display market are more evenly distributed between the two. For the first time this year, Facebook will take a larger share of UK digital display spending than Google.
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Facebook, Google, And Twitter’s War For App Install Ads

Facebook, Google, And Twitter’s War For App Install Ads | Social Media Trends & News | Scoop.it
Big brands aren't the only ones to suck up to anymore. No one buys a car or Coca-Cola on their phone, at least not yet, so proving the return on investment of..
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Instagram Beats Facebook for Social Marketing

Instagram Beats Facebook for Social Marketing | Social Media Trends & News | Scoop.it
Instagram is much better at engaging customers than Facebook.
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Study: Clickthrough rate continues to rise as reach drops on Facebook - Inside Facebook

Study: Clickthrough rate continues to rise as reach drops on Facebook - Inside Facebook | Social Media Trends & News | Scoop.it
Pages' posts reach a smaller amount of their Facebook fanbase, but those who do see posts are engaging more and clicking on posts — according to a study by Komfo.
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Twitter to track installed third-party apps on iOS with new app graph system

Twitter to track installed third-party apps on iOS with new app graph system | Social Media Trends & News | Scoop.it
Ubiquitous microblogging platform Twitter on Wednesday announced a new initiative called app graph, which looks to track the apps users have installed on their devices to suggest promoted content and potentially allow for enhanced timeline personalization.
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2014 Holiday Shopping Trends in 10 Charts [SlideShare]

2014 Holiday Shopping Trends in 10 Charts [SlideShare] | Social Media Trends & News | Scoop.it
With the holiday season in full swing, people are busy hunting down the best deals on the latest products. The National Retail Federation forecasts a 4.1% increase in holiday sales this year, while...
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Twitter Introduces Offers: Discounts You Claim in Tweets and Redeem in Stores

Twitter Introduces Offers: Discounts You Claim in Tweets and Redeem in Stores | Social Media Trends & News | Scoop.it
First, Twitter entered e-commerce. Now it wants a piece of physical world retail, too.
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Social Media: What You Need to Know to Succeed - Ad Age Whitepapers - Advertising Age

Social Media: What You Need to Know to Succeed - Ad Age Whitepapers - Advertising Age | Social Media Trends & News | Scoop.it
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FAQ: Everything You Need To Know About Retweets - SocialBro

FAQ: Everything You Need To Know About Retweets - SocialBro | Social Media Trends & News | Scoop.it
We’re here to answer some of the common questions about retweeting on Twitter. Believe us, there’s more to a retweet than you could ever imagine.
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Facebook launches 7 call-to-action buttons for Pages

Facebook launches 7 call-to-action buttons for Pages | Social Media Trends & News | Scoop.it
Facebook today launched call-to-action buttons for Facebook Pages. There are seven in total: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video. The new call-to-action fea...
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Instagram + Twitter = A Christmas Marketing Treat! - SocialBro

Instagram + Twitter = A Christmas Marketing Treat! - SocialBro | Social Media Trends & News | Scoop.it
With almost 600 million active users between them, Instagram & Twitter are ripe for concurrent social campaigns this Christmas. Here's some tips to help
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How To: Align Your Email and Paid Advertising Campaigns

How To: Align Your Email and Paid Advertising Campaigns | Social Media Trends & News | Scoop.it
During the holiday season, eCommerce companies play their best cards to try to stand out from the competition. Over $700 million is on the table, and marketers should have a solid cross-channel str...
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Make Facebook Ads Even Better With Google | PPC Hero®

Make Facebook Ads Even Better With Google | PPC Hero® | Social Media Trends & News | Scoop.it
Facebook Ads is one of the best channels for driving quality traffic to websites. It has great ad products and an amazing targeting platform.
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Facebook mobile app ads: More auto-play, more predictable reach & frequency - Inside Facebook

Facebook mobile app ads: More auto-play, more predictable reach & frequency - Inside Facebook | Social Media Trends & News | Scoop.it
Facebook on Tuesday introduced some new ways to incentivize advertisers to use mobile app ads. Through mobile app ads, Facebook claims that advertisers will have more reliable reach and frequency. Eligible mobile app ads with video will also play automatically in News Feed.
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5 Facebook Holiday Marketing Tips for SMBs - AllFacebook

5 Facebook Holiday Marketing Tips for SMBs - AllFacebook | Social Media Trends & News | Scoop.it
With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips for small and midsized businesses that are using the social network for marketing purposes.
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Instagram Removes Time Stamps And Here's Why We Don't Like It - Social Media Week

Instagram Removes Time Stamps And Here's Why We Don't Like It - Social Media Week | Social Media Trends & News | Scoop.it
Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with...
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Optimize your Facebook advertising performance with the right bidding - Inside Facebook

Optimize your Facebook advertising performance with the right bidding - Inside Facebook | Social Media Trends & News | Scoop.it
Facebook is running one of the largest auctions on the Internet and it enables anyone to buy advertising space on Facebook through the online auction. However, the auction doesn’t work like a traditional one: the highest bid is not always … Continue reading →
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Twitter App Graph exposes smartphone spyware feature

Twitter App Graph exposes smartphone spyware feature | Social Media Trends & News | Scoop.it
You don't want everyone to compile app lists from your fondleware? BAD LUCK
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Twitter Is Planning Big Changes, So Here's What You Should Know - Social Media Week

Twitter Is Planning Big Changes, So Here's What You Should Know - Social Media Week | Social Media Trends & News | Scoop.it
Twitter hosted its first analyst call, and there were many updates and future plans discussed. These don’t have official release dates, but expect to see them in early 2015. Despite its famous 140 character limit, Twitter is one of the most powerful social networks and marketing tools most of us use every day. Twitter and...
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How to Use Cohort Analysis to Find Your Most Valuable Ads

How to Use Cohort Analysis to Find Your Most Valuable Ads | Social Media Trends & News | Scoop.it
Measurement and analysis is the backbone of any successful digital marketing strategy. But traditional analytics gives all visitors the same weight and as a result, lack insight into how people beh...
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