A new study by G/O Digital detailing shoppers' habits with consumer-packaged goods (CPG) brands shows that shoppers polled turn to Facebook more often than Twitter when it comes to engaging with food and beverage companies.
Twitter has expanded its tailored audiences capabilities, with some of the tools designed to let Promoted Tweet advertisers more easily create consumer segments and manage existing lists not only with email addresses but with mobile telephone numbers as well.
Twitter and Facebook tackle video ads but whose strategy is better?, Twitter and Facebook have taken different approaches with respect to their video ad experiences. Alex Macnamara, UK managing director at Tremor Video, weighs up the benefits and pitfalls of each method. | Marketing Magazine
Builder, having logged roles and tracking allows you to better organize your team. When a team leader is able to follow the ad’s progress through their team as it is being designed, they are able to prevent costly mistakes from happening before they ever go live. In addition to project management, reporting is now also easier than ever!
What are Twitter Cards? With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your webpage, and users who Tweet links to your content will have a Card added to the Twee...
AdParlor is an official Twitter Marketing Platform partner. Through our new platform, we have managed social media ad spend for some of the largest advertisers on the planet. We decided to dig into the data from Twitter campaigns we have run over the past two quarters in search of some trends.
If your marketing strategy still involves choosing between either paid media or earned media, you’re missing an opportunity to enhance your marketing efforts. Both media types present their own set of unique challenges, some of which include:
* Low reach for organic content on Facebook and Twitter * Only a small percentage of posts get shared organically * Audiences are broad and brands have difficulty tailoring their messages * Users place greater trust in organic con
Facebook vient de lancer sur un sous-domaine dédié «Facebook Media», un dossier complet en ligne visant à aider les créateurs de contenu qui effectuent des publications régulières sur le réseau social.