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Social Media Trends & News
All you want to know about Social Media Trends & News in one place
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Ello CEO Paul Budnitz: "We Are Not Here to Compete With Facebook" (Q&A)

Ello CEO Paul Budnitz: "We Are Not Here to Compete With Facebook" (Q&A) | Social Media Trends & News | Scoop.it
Ello had 90 users last month. Now it adds almost 50,000 new users per hour.
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Why Ello? Why Now? | LinkedIn

Why Ello? Why Now? | LinkedIn | Social Media Trends & News | Scoop.it
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Faut-il adhérer à Ello, le réseau social "anti-Facebook" ?

Faut-il adhérer à Ello, le réseau social "anti-Facebook" ? | Social Media Trends & News | Scoop.it
Un réseau social qui ne collecte pas les données de ses usagers et ne leur impose aucune publicité : Ello se présente comme une alternative à Facebook. Peut-il réussir ?
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Study: CPG shoppers prefer Facebook over Twitter for brand interaction - Inside Facebook

Study: CPG shoppers prefer Facebook over Twitter for brand interaction - Inside Facebook | Social Media Trends & News | Scoop.it
A new study by G/O Digital detailing shoppers' habits with consumer-packaged goods (CPG) brands shows that shoppers polled turn to Facebook more often than Twitter when it comes to engaging with food and beverage companies.
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Twitter Bolsters Audience-Based Ad Targeting

Twitter Bolsters Audience-Based Ad Targeting | Social Media Trends & News | Scoop.it
Twitter has expanded its tailored audiences capabilities, with some of the tools designed to let Promoted Tweet advertisers more easily create consumer segments and manage existing lists not only with email addresses but with mobile telephone numbers as well.
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Facebook And Social Media Rule The World Of Apps

Facebook And Social Media Rule The World Of Apps | Social Media Trends & News | Scoop.it
There are still people waiting for the demise of apps, as a "transitional" phenomenon. They'll be waiting a long time. If anything mobile apps are gaining
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Facebook To Unveil New Advertising Platform Next Week To Take On Google, Report Says

Facebook To Unveil New Advertising Platform Next Week To Take On Google, Report Says | Social Media Trends & News | Scoop.it
Facebook is expected to unveil the "Atlas" platform at the Advertising Week conference, which will kick off on Sept. 29 in New York.
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Hermès nous dévoile un dispositif Youtube to Store inédit !

Hermès nous dévoile un dispositif Youtube to Store inédit ! | Social Media Trends & News | Scoop.it
MDLG aime les articles longs. Mais MDLG apprécie également les articles concis. Autant de profondeur dans deux si petites phrases, admirable. Très récemment, la chaine Youtube d'Hermès nous dévoila...
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Instagram partners with Omnicom to launch ad service in the UK | Advertising news | Campaign

Instagram partners with Omnicom to launch ad service in the UK | Advertising news | Campaign | Social Media Trends & News | Scoop.it
Instagram partners with Omnicom to launch ad service in the UK. Campaign, first for advertising & creative news
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Getting Creative on Facebook: Direct Response Best Practices

Getting Creative on Facebook: Direct Response Best Practices | Social Media Trends & News | Scoop.it
Driving users to a product specific landing page
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How to Increase Your Facebook Conversions Using Google Analytics |

How to Increase Your Facebook Conversions Using Google Analytics | | Social Media Trends & News | Scoop.it
Do you know who's buying your products on your website? This article shows how to identify your optimum audience for increased Facebook conversions.
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Report: 45 Percent Made Retail Purchase After Seeing Mobile Ads

Report: 45 Percent Made Retail Purchase After Seeing Mobile Ads | Social Media Trends & News | Scoop.it
Mobile advertising platform NinthDecimal released its Q2 "audience insights" report. The findings are focused on retail and contain a number of useful insi
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Ultimate Marketer's Guide to Bid Types for Facebook Advertising [Infographic]

Ultimate Marketer's Guide to Bid Types for Facebook Advertising [Infographic] | Social Media Trends & News | Scoop.it
Imagine taking part in a massive worldwide auction, with millions of others simultaneously bidding on the same exact product. In the physical world, this auction would be an unintelligible, chaotic...
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Facebook to Mobile Users: ‘Control When Videos Play Automatically’ - AllFacebook

Facebook to Mobile Users: ‘Control When Videos Play Automatically’ - AllFacebook | Social Media Trends & News | Scoop.it
Facebook is reminding users who access the social network via mobile devices that they have choices when it comes to auto-play videos.
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Twitter and Facebook tackle video ads but whose strategy is better?

Twitter and Facebook tackle video ads but whose strategy is better? | Social Media Trends & News | Scoop.it
Twitter and Facebook tackle video ads but whose strategy is better?, Twitter and Facebook have taken different approaches with respect to their video ad experiences. Alex Macnamara, UK managing director at Tremor Video, weighs up the benefits and pitfalls of each method. | Marketing Magazine
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Socialbakers Becomes First Company to Add Benchmarking for your Facebook Ads

Socialbakers Becomes First Company to Add Benchmarking for your Facebook Ads | Social Media Trends & News | Scoop.it
Builder, having logged roles and tracking allows you to better organize your team. When a team leader is able to follow the ad’s progress through their team as it is being designed, they are able to prevent costly mistakes from happening before they ever go live. In addition to project management, reporting is now also easier than ever!
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#TwitterLabs France - Twitter ads webminar (French)

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Twitter to Launch Targeted Ads for Movies (Exclusive) - Hollywood Reporter

Twitter to Launch Targeted Ads for Movies (Exclusive) - Hollywood Reporter | Social Media Trends & News | Scoop.it
Twitter is getting into the movie business.
The company is poised to begin beta testing on targeted ads for users who are passionate about movies, The Hol...
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Before User Acquisition: Prep Your Mobile Game For Success

Before User Acquisition: Prep Your Mobile Game For Success | Social Media Trends & News | Scoop.it
As an automated advertising software company specializing in the gaming vertical, we naturally have a lot of advice to give app developers about how to boost user acquisition and target high-value ...
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Facebook Rebuilds And Streamlines Ads Manager

Facebook Rebuilds And Streamlines Ads Manager | Social Media Trends & News | Scoop.it
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Instagram ads reach the UK with Waitrose, Rimmel and Channel 4

Instagram ads reach the UK with Waitrose, Rimmel and Channel 4 | Social Media Trends & News | Scoop.it
Starbucks, Cadbury and Estee Lauder also on board for ‘slow, measured’ launch of Facebook-owned app. By Stuart Dredge
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Guide to Twitter Cards

What are Twitter Cards? With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your webpage, and users who Tweet links to your content will have a Card added to the Twee...
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Twitter Q1/Q2 Data Trends via @Adparlour

AdParlor is an official Twitter Marketing Platform partner. Through our new platform, we have managed social media ad spend for some of the largest advertisers on the planet. We decided to dig into the data from Twitter campaigns we have run over the past two quarters in search of some trends.
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Earned or Paid Media? Why You Need Both to Drive Sales [WHITE PAPER]

Earned or Paid Media? Why You Need Both to Drive Sales [WHITE PAPER] | Social Media Trends & News | Scoop.it
If your marketing strategy still involves choosing between either paid
media or earned media, you’re missing an opportunity to enhance your
marketing efforts. Both media types present their own set of unique
challenges, some of which include:

*  Low reach for organic content on Facebook and Twitter
* Only a small percentage of posts get shared organically
* Audiences are broad and brands have difficulty tailoring their
messages
* Users place greater trust in organic con
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Facebook lance Facebook Media, une aide en ligne pour les créateurs de contenu

Facebook lance Facebook Media, une aide en ligne pour les créateurs de contenu | Social Media Trends & News | Scoop.it
Facebook vient de lancer sur un sous-domaine dédié «Facebook Media», un dossier complet en ligne visant à aider les créateurs de contenu qui effectuent des publications régulières sur le réseau social.

Via Arnaud Desmarest & Pierre Le Moël
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