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Le Picture Marketing : nouvel eldorado pour les réseaux sociaux et les grands acteurs du Web

Le Picture Marketing : nouvel eldorado pour les réseaux sociaux et les grands acteurs du Web | Social Media Trends & News | Scoop.it
Depuis quelques semaines maintenant, nous voyons apparaitre sur la webosphère le terme de picture marketing. C’est pour cela, que nous avons décidé de prendre la plume pour vous en dire plus sur cette nouvelle forme de marketing et essayer de vous expliquer pourquoi cette tendance devient stratégique pour l’écosystème du Web.

Via Vivaction.com, Pierre Lelong
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How Facebook's New Video Partners Like Vox and Vice Will Grab Attention for Brands

How Facebook's New Video Partners Like Vox and Vice Will Grab Attention for Brands | Social Media Trends & News | Scoop.it
Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media partners, including Vice, Vox and Funny or Die.
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Facebook acquiert le moteur de recherche TheFind pour booster l’e-commerce sur son réseau

Facebook acquiert le moteur de recherche TheFind pour booster l’e-commerce sur son réseau | Social Media Trends & News | Scoop.it
Facebook veut développer les ventes via ses publicités. La firme américaine vient d'acquérir TheFind, un moteur de recherche spécialisé dans l'e-commerce, afin de mieux cibler les publicités. L
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Why Twitter’s New Product “Curator” Could Save Social Marketers Hours | Simply Measured

Why Twitter’s New Product “Curator” Could Save Social Marketers Hours | Simply Measured | Social Media Trends & News | Scoop.it
Surfacing the most relevant and interesting content can be a big challenge on Twitter. The sheer volume of Tweets makes it difficult to keep up with the ones that are relevant to your brand. Twitter is working to ease that tension with a new feature released this week. Called “Curator”, this tool gives publishers the…
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How Twitter Analytics Can Make You A Better Marketer | SEJ

How Twitter Analytics Can Make You A Better Marketer | SEJ | Social Media Trends & News | Scoop.it
For hardcore tweeters, Twitter Analytics offers a tantalizing glimpse at data we’ve been dreaming about getting our hands on for eight long years.
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10 Questions That Google & Twitter’s New Partnership Raises For Marketers - SocialBro

10 Questions That Google & Twitter’s New Partnership Raises For Marketers - SocialBro | Social Media Trends & News | Scoop.it
In the near future, Tweets will appear in Google searches as soon as they’re posted. For marketers, this impacts Twitter and SEO strategies. Are you ready?
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Twitter's new 'partner audiences' will help more advertisers track you outside Twitter | VentureBeat | Marketing | by Harrison Weber

Twitter's new 'partner audiences' will help more advertisers track you outside Twitter | VentureBeat | Marketing | by Harrison Weber | Social Media Trends & News | Scoop.it
transmogrified
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Facebook finally opens its data firehose to select advertisers

Facebook finally opens its data firehose to select advertisers | Social Media Trends & News | Scoop.it
Facebook is finally making its firehose available to a select group through Topic Data, a new analytics tool developed with DataSift, an analytics company.
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Why Dark Social Is Important

Why Dark Social Is Important | Social Media Trends & News | Scoop.it
You are probably familiar with Dark Social, but if not here is a brief explanation. Unlike open sharing in social networks like Facebook, LinkedIn, Twitter etc we have the possibility to share via e-mail, chat, apps like Facebook Messenger or WhatsApp and good old texting. This is actually a kind of social sharing that precedes what we now call social media.The term Dark Social for this type of traffic was coined by Alex Madrigal of The Atlantic in 2012. He was trying to explain direct traffic t
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LinkedIn and Twitter Struggle to Balance Their Dual Business Model

LinkedIn and Twitter Struggle to Balance Their Dual Business Model | Social Media Trends & News | Scoop.it
Twitter and LinkedIn are starting to feel the difficulty of balancing between their expanded offerings to marketers, while trying to avoid alienating their users.
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Facebook Ads Relevance Score, Positive and Negative Feedback

Facebook Ads Relevance Score, Positive and Negative Feedback | Social Media Trends & News | Scoop.it
Facebook is rolling out relevance scores to help advertisers understand what is and isn't working. Here's what it means for your ads...
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VIDEO: My Favorite Thing About Working at Kenshoo: EMEA Edition

Kenshoo employees discuss why the love working in our Europe, Middle East, and Africa headquarters. Are you Kenshoo? Learn more about career opportunities at Kenshoo.
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How to use paid social advertising to meet your business objectives

How to use paid social advertising to meet your business objectives | Social Media Trends & News | Scoop.it
As we continue to see more social sites take their first steps into monetising their network through ads – Pinterest in the US being the latest to do so – the world of paid social …
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How to Set Up Facebook Dynamic Product Ads |

How to Set Up Facebook Dynamic Product Ads | | Social Media Trends & News | Scoop.it
Are you familiar with Facebook dynamic product ads? This article shows you how to set up and best utilize Facebook Dynamic Product ads.
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Boosting Your Paid Social Game With Promoted Post Detection

Boosting Your Paid Social Game With Promoted Post Detection | Social Media Trends & News | Scoop.it
The importance of social spend is only growing: by the end of 2014 around 17% of all posts on Facebook were paid.
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Facebook Launches Training and Certification Hub for Brands

Facebook Launches Training and Certification Hub for Brands | Social Media Trends & News | Scoop.it
Facebook does well when its advertisers do well, so it is today launching new free educational resources for marketers on its platform, both big and small. First up, ‘Blueprint‘ is…
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4 Facts Facebook Advertisers Need to Know About Relevance Score

4 Facts Facebook Advertisers Need to Know About Relevance Score | Social Media Trends & News | Scoop.it
Whether it's a result of marketers going digital- and mobile-first, the push for programmatic, the need to justify ad spend with concrete ROI, or all of the above, "data-driven marketing" has becom...
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Twitter's Building a Second-screen Experience for TV Shows

Twitter's Building a Second-screen Experience for TV Shows | Social Media Trends & News | Scoop.it
Twitter is experimenting with TV Timelines, a new way to surface tweets and media related to TV shows on air, reports Mashable.
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Instagram’s New Carousel Ads With Links

Instagram’s New Carousel Ads With Links | Social Media Trends & News | Scoop.it
Demo of Instagram's new carousal ads. on the TechCrunch Privateshow from TechCrunch TV
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Facebook Finally Lets Its Firehose Be Tapped For Marketing Insights Thanks To DataSift

Facebook Finally Lets Its Firehose Be Tapped For Marketing Insights Thanks To DataSift | Social Media Trends & News | Scoop.it
Twitter's firehose of tweets has long been offered as a goldmine for businesses trying to understand how to improve or market their products, and now Facebook..
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New Facebook data analysis tool shows marketers what their customers are talking about | VentureBeat | Marketing | by Daniel Terdiman

New Facebook data analysis tool shows marketers what their customers are talking about | VentureBeat | Marketing | by Daniel Terdiman | Social Media Trends & News | Scoop.it
Called Topic Data, the tool could let advertisers make better decisions based on what their customers are saying on Facebook.
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Will Facebook Debut a Competitor to Twitter’s MoPub at F8?

Will Facebook Debut a Competitor to Twitter’s MoPub at F8? | Social Media Trends & News | Scoop.it
Facebook has used its F8 conference to debut several significant products and features. Could a competitor to Twitter’s MoPub mobile ad exchange be on tap this year?
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Social Media Newsfeed: Instagram Carousel Ads | Etsy Going Public

Social Media Newsfeed: Instagram Carousel Ads | Etsy Going Public | Social Media Trends & News | Scoop.it
Instagram releases carousel ads. Etsy is going public. These stories, and more, in today's Morning Social Media Newsfeed.
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Facebook Dynamic Product Ads: Everything You Need to Know

Facebook Dynamic Product Ads: Everything You Need to Know | Social Media Trends & News | Scoop.it
Facebook's dynamic product ads could just change everything. Dynamically surface ads featuring the right products to the right people. Here's more...
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