Social Sharing has become an important ranking factor as of late. Encouraging users to like, +1, tweet and share information on your site helps search engines understand the value you are providing to users.
An in-depth study by Forrester in 2010 found that a page with a video on it is 53 times more likely to achieve a page one result on Google.
This is considering that the page and video are both used in conjunction with typical SEO methods.
In the world of marketing today, the fastest growing segments are social media and SEO. With these snowballing into the biggest tools used by online companies to market their products, videos are propelling some sites above others.
"Google wants to be a search engine that “understands exactly what you mean and gives you back exactly what you want.” To be able to accomplish this, Google and other search engines are integrating social media influence into their algorithms.
For this reason I believe the Future of Search will become less about what we can control and more about our ability to create valuable content that others will want to share".
Two years after the Arab Spring,questions still remain as to how much social media actually helped fuel and drive the uprisings that arose in Tunisia and swept across the region. But regardless of what happened during those Twitter-fueled revolutions, what's happened afterward?
I am starting to wonder if Google+ is a waste of time as a marketing platform for bloggers and brands. The Google+ social media network launched with a bang last year and has now reached over 170 million registered users and 100 million active users.
Lora Zayn's insight:
Would you prefer Google + or Facebook for buisness purposes?
Setting up a new business on social networks takes much more than filling in a form. Lots of the most important aspects are easily overlooked when creating a new business profile or page. Maintaining consistency across the web with your brand’s voice and visual elements is critical for brand recognition. You’ll also need to pay attention to who will run your accounts, and how they’ll do so.
Handy tools to use for monitoring keywords and conversations in the social world. I personally have not started using any of them but am planning to do so soon because it seems more useful than doing it manually. What do you think?
What's your search engine optimization strategy? Whether you are writing your latest blog post or putting together a post for Google+, you need to keep two things in mind. First, engage your readers. Second, make sure your writing is SEO effective!
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.
One of the more recent factors that has had an impact on search ranking is social media.
Cram a dozen educators into a conference room and ask them to name the most popular social media tools used by students, and it’s a safe bet everybody at the table could rattle off the top two: Facebook and Twitter.
But those are far from the only online applications making inroads in schools. As administrators warm to engaging students through social media, the list of potential resources at their disposal grows longer by the day.
Facebook and Twitter are the obvious choices.
But there are other options — Tumblr, the online blog tool, for instance; YouTube, which doesn’t always get the social credit it deserves; and Google+, the less popular but still-growing social network launched by the search engine giant as an alternative to Facebook, to name three.