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Rescooped by Warren Meyer from LinkedIn communities
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Social Media Marketing Means Big Business for Small Businesses [INFOGRAPHIC]

Social Media Marketing Means Big Business for Small Businesses [INFOGRAPHIC] | Social media trends | Scoop.it

In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500.


Via Dave Sumner Smith
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Rescooped by Warren Meyer from Understanding Social Media
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How Coca-Cola uses Facebook, Twitter, Pinterest and Google+

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+ | Social media trends | Scoop.it
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.

Via Sylvain Leroux, Salah ALhaj Ahmed
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Tim Kitchin's curator insight, April 26, 2013 1:29 PM

And at the end of all this, it's very unclear what Coke is doing with social media. The collaboration with WWF feels very underleveraged...