Social Media Training & Certifications
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Three Reasons Social Media Certification Is Worth It

Three Reasons Social Media Certification Is Worth It | Social Media Training & Certifications | Scoop.it
Social media is taking the marketing sector by storm. Facebook, Instagram, Twitter and more are all great outlets for connecting with current customers and cultivating a whole new client base. One of the best ways to let prospective employers know you have the knowledge and experience to manage their social media marketing campaign is to complete social media certification.
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Hiring a Social Media Manager vs. Social Media Certification

Hiring a Social Media Manager vs. Social Media Certification | Social Media Training & Certifications | Scoop.it
If you’re in the position of deciding how to better integrate social media into your business, you may be thinking about whether to focus on hiring a social media manager or invest in social media certification for your entire team.
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4 Powerful Ways to Approach Social Media Training and Get Results

4 Powerful Ways to Approach Social Media Training and Get Results | Social Media Training & Certifications | Scoop.it

If you’re trying to figure out how to integrate social media into your organization, social media training can provide everything you need to get your entire team on the same page. Since social media is such a broad topic, let’s take a look at some of the different ways that businesses decide to approach training:

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Mobile Marketing: How to Target Your Local Audience Using Mobile Marketing

Mobile Marketing: How to Target Your Local Audience Using Mobile Marketing | Social Media Training & Certifications | Scoop.it
More people than ever are using mobile devices on a daily basis. This type of behavior presents a significant opportunity for businesses. Thanks to the type of marketing that can be done via mobile, it’s possible for businesses to interact with prospects and customers at the perfect time.

That type of mobile marketing utilizes location data. Since this is a specific type of mobile marketing with its own set of challenges and best practices, that’s what we’re going to focus on with the mobile marketing tips we share today:
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Why Social Media Marketing?

Why Social Media Marketing? | Social Media Training & Certifications | Scoop.it
Social Media Marketing is a great way to drive repeat business and attract new customers. It's time to go social. Social Media Quickstarter makes it simple.
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Facebook Marketing for Small Business: 11 Do's and Don'ts When Posting

Facebook Marketing for Small Business: 11 Do's and Don'ts When Posting | Social Media Training & Certifications | Scoop.it

One of the keys to building a meaningful presence on Facebook is finding effective ways to connect and communicate with fans. And like any business interaction with customers, there are definite “Do’s” and “Don’ts” when it comes to fan engagement on Facebook.

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6 Facebook Pages Using Selfies for Social Media Marketing

6 Facebook Pages Using Selfies for Social Media Marketing | Social Media Training & Certifications | Scoop.it

In this article, I’ll show you several examples from smaller companies that use selfies from fans to knock it out of the park.

 

As you view these posts, think about ways you could use selfies to get more fans to engage with your Facebook page. The possibilities are endless.

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YouTube Training Guide: Why All Businesses Should Have a YouTube Channel

YouTube Training Guide: Why All Businesses Should Have a YouTube Channel | Social Media Training & Certifications | Scoop.it

While just about everyone has watched videos on YouTube, not every business is sure if this site is the right fit for them. Since the homepage is often filled with cats, pranks, sports clips and music videos, it may seem like the wrong place to focus any online marketing effort. However, it’s important to remember that YouTube is a massive website that attracts millions of visitors a day. So for every person who’s watching Justin Bieber sing, someone is searching for a tutorial or product review. With that in mind, if you’re thinking about starting a YouTube training course, let’s first look at exactly how uploading videos to this site can benefit your business:

 

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Facebook Training Guide: How to Increase the Organic Reach of Your Posts

Facebook Training Guide: How to Increase the Organic Reach of Your Posts | Social Media Training & Certifications | Scoop.it

Do you want your Facebook posts reaching as many people as possible? Let's take a look at three proven tactics that are able to reach more people organically.

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Top 10 Reasons to Get Social Media Certification

Top 10 Reasons to Get Social Media Certification | Social Media Training & Certifications | Scoop.it
If you've been thinking about getting social media certification, let's take a look at exactly what you'll get out of completing this type of education.
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How Social Media Certification Can Give You An Edge in the Job Market

How Social Media Certification Can Give You An Edge in the Job Market | Social Media Training & Certifications | Scoop.it

Currently, there’s a big disconnect between how many companies are using social media, and how many companies feel that their usage is effective. Specifically, a report by Harvard Business Review found that while 79% are utilizing social media, only 12% feel they’re doing so effectively. Because most companies now understand the importance of social media but still aren’t sure how to properly utilize these channels, it shouldn’t come as a surprise that they’re looking for employees who do. And if you want to be a job seeker who does have those skills, social media marketing courses can provide the training you need.

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How Companies Are Using Pinterest to Increase Sales

How Companies Are Using Pinterest to Increase Sales | Social Media Training & Certifications | Scoop.it

Learn How Companies Are Using Pinterest to Increase Sales

WebMediaUniversityCom's insight:

Nordstrom and Target are just two examples of retailers that are experimenting with creative ways to utilize Pinterest. Retailers of all sizes are finding ways to harness the massive user base of this site and drive traffic directly to their own.

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Making Connections and Finding Influencers On LinkedIn | Web Media University

Making Connections and Finding Influencers On LinkedIn | Web Media University | Social Media Training & Certifications | Scoop.it
Learn complete LinkedIn management with Web Media University’s LinkedIn training courses. Enroll in our live hands-on training session or get 7 day free trial now.
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Starbucks Proves Why Every Company Needs Social Media Training

Starbucks Proves Why Every Company Needs Social Media Training | Social Media Training & Certifications | Scoop.it

When it comes to a company that’s as large as Starbucks, new initiatives don’t get released to the public in a spontaneous manner. Instead, any big marketing push has to go through countless layers of approval before it goes out into the world. But while Starbucks and other large companies put a lot of work into their marketing, that doesn’t mean they always get it right.

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Why All Employers Need To Provide Employees with Social Media Training

Why All Employers Need To Provide Employees with Social Media Training | Social Media Training & Certifications | Scoop.it
There are numerous reasons that businesses need to have a social media policy. The majority of individuals do not realize the potential danger that can be created through representing an organization in a negative way on social media. Therefore, it’s necessary to have rules and regulations which create standards for people to follow so that a company is represented properly on social media.
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5 Tips for Enhancing Franchise Social Media Marketing Campaigns

5 Tips for Enhancing Franchise Social Media Marketing Campaigns | Social Media Training & Certifications | Scoop.it
Many franchises are in one of two situations. The first is not using social media at all. The second scenario is using social media but being disappointed with the lack of results it drives. Both of these issues are linked to the same core problem. By following the five tips below, franchise social media marketing can become a success:
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6 Things To Look For In A Social Media Certification Program

6 Things To Look For In A Social Media Certification Program | Social Media Training & Certifications | Scoop.it

Thinking about a social media certificate? Make sure not to waste your money by checking for these 6 features in a course.

 

 

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10 Free Online Courses In Social Media and Inbound Marketing

10 Free Online Courses In Social Media and Inbound Marketing | Social Media Training & Certifications | Scoop.it

The ability to use social media to regularly engage people, build an audience and express your personality is becoming an essential digital skill for everyone. It can help you find a job because it shows businesses and organizations a window into your personality, interests and how savvy you are with new social technologies.

 

 

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The Future of Web and Technology [Infographic]

The Future of Web and Technology [Infographic] | Social Media Training & Certifications | Scoop.it

Infographic on The Future of Web and Technology describes on the trending products and innovations growing rapidly year by year. Augmented reality and its products being the core of advanced technologies in the future. Google glass, augmented reality based wearable gadgets, 3d printers, cloud computing, educational technology, leap motion, another AR product Oculus Rift, AR contact lenses, agent smartwatch and related gadgets, all contribute to the web and technology.


Via Lauren Moss
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Triangle Software's curator insight, July 6, 2014 7:44 AM

With so many technology innovations being developed and implemented - what do you see as the next innovation for your industry?

Jeremy Cooke's curator insight, July 16, 2014 7:05 AM

Another interesting area for games and generesal digital creativity.. now where did I put that Bamzooki ?

 

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Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies

Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies | Social Media Training & Certifications | Scoop.it

Via Robin Good
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Farid Mheir's curator insight, April 30, 2014 11:12 PM

5 minute read, it summarizes the key findings from eye tracking studies. No surprises (above the fold, big chunks, etc.) but it is nice to see all this in a single article. Annoying popup ads, just dismiss them to get to the post.

Cani FixThis's curator insight, October 6, 2014 3:38 AM

smart stuff

Thorsten Strauss's curator insight, October 25, 2015 3:39 PM

best practice: copy writing 

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LinkedIn Training Guide - 10 Ways LinkedIn Can Grow Your Business

LinkedIn Training Guide - 10 Ways LinkedIn Can Grow Your Business | Social Media Training & Certifications | Scoop.it

If you want to use LinkedIn to help grow your business, here are ten proven LinkedIn marketing techniques:

 

 

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Since Social Media Training Is No Longer Optional, Find Out How Companies Should Do It

Since Social Media Training Is No Longer Optional, Find Out How Companies Should Do It | Social Media Training & Certifications | Scoop.it

social media certificationWhile there is a lot for businesses to gain from social media, they’re also aware of the fact that a big blunder can have many negative effects. Fortunately, the proper social media marketing training can help minimize the likelihood of that type of unpleasant scenario ever arising. And when it comes to how to provide the right training, there are a few key points all businesses should keep in mind:

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8 Important Social Media Training Tips for Your Company’s Social Media Marketers

8 Important Social Media Training Tips for Your Company’s Social Media Marketers | Social Media Training & Certifications | Scoop.it

Companies that invest in social media training do so because they understand how these platforms can move their business forward. Since the social media efforts of most companies involve more than one person, it’s important for all efforts to be consistent. To help keep a brand’s message consistent across all social mediums, here are eight actionable tips:

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4 Great Ways You Can Use Content Marketing to Build Your Personal Brand

4 Great Ways You Can Use Content Marketing to Build Your Personal Brand | Social Media Training & Certifications | Scoop.it

You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.

 

 

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What You Must Know to Market Successfully on Facebook

What You Must Know to Market Successfully on Facebook | Social Media Training & Certifications | Scoop.it

Facebook profiles, page and groups can impact how people find you and how they connect. This session will introduce you on how to use the various Facebook features to grow your business.

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