If you’re like me, the more programs and mobile apps claim to help keep your small business productive, the harder it is to find the time to sift through the clutter and determine which are worth a closer look. So I’ve done the research for you; here are my top five ranked organizational apps for the entrepreneur on the go.... Highly recommend you test drive Google Keep.
As the consumer becomes more accustomed to immediate access to information, marketers are faced with a mounting challenge: how to capture attention and imp (RT @ShellTerrell: Insight from the Content Marketing Summit: The Three S Model for Content...
Social Media Marketing Takes Flight in 2013 Marketing turns upside down. As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.
Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site? We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns. You need more proof? Moms love to share information about products. Your products. More than nine in ten (92 percent) pass along information about deals or finds to others, and 78 percent of moms follow brands on social media to get coupons and discounts (compared to 55 percent of other folk). They’re mobile, too – 89 percent of moms use their smartphone to check social media on the move....
...In order to find the time for social media, you need to see why it’s important, how it will change your life, how it will improve your business. And you need to understand what steps to take to be successful.
I call this the Social Business Imperative. I do not think it’s a choice when you accept that we live in a social world and that only the social business will win. So if you don’t think you have time for social media, let’s find some for you. First you have to consider: How do you spend your day?...
Some people may argue that by concentrating more on content marketing, we are actually dragging ourselves one step further to becoming a content mill. ...Without stretching the truth, we can safely assume the fact that the very concept of web marketing, outbound marketing, social media marketing, search marketing or whatever it is, fall flat if we fail to add engaging content in it. In fact, content is the driving force behind all these marketing initiatives. But not all content marketing initiatives are great for the health for your online presence. Well I do not intend to confuse you; rather here I am going to tell you exactly the types of content marketing that actually work. Want to know more? Follow me then...
Today’s sophisticated consumers are using mobile devices more than ever and they’re using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo.
You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach.
The key to every site’s success is through good marketing and promotion. Even if you have really good and substantial content on your site, you still need to promote it to avoid getting left behind the competition. In the internet community, the best way to achieve an increase in website traffic and revenue is to take advantage of social media. When used correctly, this tool can provide a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales.
Since there are so many different definitions of social media, let’s clarify what we’re talking about here. Social media are primarily Internet- and mobile-based tools for sharing and discussing information. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.