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4 Facebook Metrics to Track [Chart] - Heidi Cohen

4 Facebook Metrics to Track [Chart] - Heidi Cohen | social media top stories | Scoop.it
On Facebook, track performance to understand if your marketing achieves its objectives. Here are 3 Facebook metrics to maximize & 1 metric to minimize.
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The good the bad and the ugly of social media use in real life
Curated by Janet Fouts
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Honey Maid Tells Homophobes to Take a Hike in Best Response Ad Ever

Honey Maid Tells Homophobes to Take a Hike in Best Response Ad Ever | social media top stories | Scoop.it
Honey Maid released a glorious response to homophobic idiots who didn't like the snack company's ads depicting gay couples with their children.
Janet Fouts's insight:

Well done Honey Maid! Well done.

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How Miller Lite And Big Mama's & Papa's Pizza Won The Oscars Without Even Trying

How Miller Lite And Big Mama's & Papa's Pizza Won The Oscars Without Even Trying | social media top stories | Scoop.it
Which brand had its “Oreo moment” during the Oscars? Pizza Hut tried, but Southern California’s Big Mama’s & Papa’s Pizzeria and Miller Lite won — and neither were even trying to. It’s a lesson that brands need to be ready for anything, just as much trying to “newsjack” an event. Newsjacking? These days, it’s all the […]
Janet Fouts's insight:

Another example of Ellen's social media savvy. The timing was flawless and had it been a huge corporate company it wouldn't have been nearly as awesome as a mom and pop pizza delivery from a real person.

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SeaWorld vs. Blackfish: A Crisis PR War Rages On Social Media - Business 2 Community

SeaWorld vs. Blackfish: A Crisis PR War Rages On Social Media - Business 2 Community | social media top stories | Scoop.it
Janet Fouts's insight:

Oh my Seaworld, if this is how you're targeting your PR to combat #Blackfish you're a #Fail in my book.

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400-Pound High School Running Back Gracefully Tackles Facebook Bullies

400-Pound High School Running Back Gracefully Tackles Facebook Bullies | social media top stories | Scoop.it
400-pound high school running back Tony Picard's highlights went viral over the weekend, but his smoothest move may have come on Facebook.
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Facebook Said to Offer $3B for Snapchat to Attract Teens - Bloomberg

Facebook Said to Offer $3B for Snapchat to Attract Teens - Bloomberg | social media top stories | Scoop.it
Bloomberg
Facebook Said to Offer $3B for Snapchat to Attract Teens
Bloomberg
Facebook Inc.
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hmmmm

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The Death Of Social ROI — Companies Are Starting To Drop The Idea That They Can Track Social Media's Dollar Value

The Death Of Social ROI — Companies Are Starting To Drop The Idea That They Can Track Social Media's Dollar Value | social media top stories | Scoop.it
The myths and realities behind ROI on social media.
Janet Fouts's insight:
ROI is just a straw we grasp at in a sea of information to keep from drowning
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Top Five Tips for Running Effective Meetings

Top Five Tips for Running Effective Meetings | social media top stories | Scoop.it
Now that summer has ended, your schedule is probably filling up with lots of meetings. Here are our top five tips for running effective meetings: The Three D's: Discuss, Decide, Do. Walk and Talk....
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Iranian Ministers Join Facebook En Masse, Sparking Debate About Online ... - RadioFreeEurope/RadioLiberty

Iranian Ministers Join Facebook En Masse, Sparking Debate About Online ... - RadioFreeEurope/RadioLiberty | social media top stories | Scoop.it
Iranian Ministers Join Facebook En Masse, Sparking Debate About Online ... RadioFreeEurope/RadioLiberty Mohammad Javad Zarif, Iran's foreign minister, was the first.
Janet Fouts's insight:
Smart
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Blogging Misses The Cut for Small Business Priorities

Blogging Misses The Cut for Small Business Priorities | social media top stories | Scoop.it
Small business owners struggle to make blogging a priority. And as a result, they're missing out on a valuable opportunity to better serve customers.
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Twitter / FillWerrell: Twitter today http://t.co/eayyquuUtN

Twitter / FillWerrell: Twitter today http://t.co/eayyquuUtN | social media top stories | Scoop.it
Twitter today http://t.co/eayyquuUtN
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Facebook May Use Profile Pics to Identify Users

Facebook May Use Profile Pics to Identify Users | social media top stories | Scoop.it
Facebook may add its more than 1 billion users' profile photos into its facial recognition database.
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4 Facebook Metrics to Track [Chart] - Heidi Cohen

4 Facebook Metrics to Track [Chart] - Heidi Cohen | social media top stories | Scoop.it
On Facebook, track performance to understand if your marketing achieves its objectives. Here are 3 Facebook metrics to maximize & 1 metric to minimize.
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Tech stocks: Facebook rising, more iPhone rumors - USA TODAY

Tech stocks: Facebook rising, more iPhone rumors - USA TODAY | social media top stories | Scoop.it
Tech stocks: Facebook rising, more iPhone rumors USA TODAY Shares of Facebook have added $11 in value in the last month after a strong quarterly earnings report in July.
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Twitter Tells Tweeters How To Tiptoe Past Turkey's Twitter Ban

Twitter Tells Tweeters How To Tiptoe Past Turkey's Twitter Ban | social media top stories | Scoop.it
Turkey has blocked access to Twitter, so the company responded by posting instructions on how to tweet via SMS.
Janet Fouts's insight:

More and more governments are trying to ban Twitter, one of the channels of free speech available to any.

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We Cracked The Code On How The Facebook News Feed Algorithm Works

We Cracked The Code On How The Facebook News Feed Algorithm Works | social media top stories | Scoop.it
Spoiler alert: the Facebook news feed algorithm significantly rewards the purchase of ads.
Janet Fouts's insight:

We've seen this effect in the pages we manage for clients. You? Before you run any more promoted posts or Facebook ads read this.

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Time To Wake Up To Content Marketing And Start Blogging!

Time To Wake Up To Content Marketing And Start Blogging! | social media top stories | Scoop.it
There is no better way to add relevant content to your website on a regular basis than to utilize a blog. (Want to generate 67% more leads per month? Time To Wake Up And Start Blogging!
Janet Fouts's insight:

um. Duuuuh? Of course it's not for everybody...For example sheep...#justsayin

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6 Things Blogging Can Do for You - Huffington Post (blog)

6 Things Blogging Can Do for You - Huffington Post (blog) | social media top stories | Scoop.it
6 Things Blogging Can Do for You
Huffington Post (blog)
Everyone has their own personal motivation to blog. Whether it's to log their list of eateries and food they've devoured, record their opinions on world events or even for therapeutic reasons.
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Tumblr vs WordPress: The Fight of the Blogging Giants on Twitter

Tumblr vs WordPress: The Fight of the Blogging Giants on Twitter | social media top stories | Scoop.it
Tumblr and WordPress are two of the most blogging platforms in today’s times. They both are dominating the blogging world since their inception.
Janet Fouts's insight:

I think these two platforms are complementary and not competing. Tumblr is great for a quick blog post but it cant compare feature sets with Wordpress

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Janet Fouts's curator insight, January 23, 6:16 PM

do you have a preference? Why?

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Carrot Flop: Twitter CEO Costolo Finds Lack of Woman on Board Is No Joking Matter

Carrot Flop: Twitter CEO Costolo Finds Lack of Woman on Board Is No Joking Matter | social media top stories | Scoop.it
Well Dick. You could have handled that better. Now you look like.... Wait for it.....
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Ex-Facebook Exec Says Twitter Is Now A More Advanced Advertising Platform - Business Insider

Ex-Facebook Exec Says Twitter Is Now A More Advanced Advertising Platform - Business Insider | social media top stories | Scoop.it
Business Insider Ex-Facebook Exec Says Twitter Is Now A More Advanced Advertising Platform Business Insider Former Facebook ad targeting product manager Antonio Garcia-Martinez helped create FBX, which allows advertisers to target users inside...
Janet Fouts's insight:
True! Twitter ads are working.
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Americans Tweet their outrage at President Obama - Washington Times

Americans Tweet their outrage at President Obama - Washington Times | social media top stories | Scoop.it
Washington Times Americans Tweet their outrage at President Obama Washington Times LOS ANGELES, September 11, 2013 – With blogger and social media postings at an all-time high, the hashtag “Syria” continues to be high on the trend lists.
Janet Fouts's insight:
It's not surprising we are tweeting as a way to inform our most connected government ever is it?
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Marketing mess-up: People furious with AT&T's 'tacky' attempt to honor 9/11 victims - GeekWire

Marketing mess-up: People furious with AT&T's 'tacky' attempt to honor 9/11 victims - GeekWire | social media top stories | Scoop.it
AT&T tweeted this photo out today in remembrance of 9/11. AT&T tried to honor those affected by the 9/11 tragedy today with a photo, but it doesn't (Having a hard time getting worked up about this. What do you think?
Janet Fouts's insight:
Yikes!
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New study analyzes 'social media regrets' - kgw.com

New study analyzes 'social media regrets' - kgw.com | social media top stories | Scoop.it
New study analyzes 'social media regrets'
kgw.com
WASHINGTON, D.C. – One in every four adults has at some point posted something on social media that they regretted afterwards, according to a study conducted by findlaw.com.
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LinkedIn moves to protect teens - CBS News

LinkedIn moves to protect teens - CBS News | social media top stories | Scoop.it
LinkedIn moves to protect teens CBS News (MoneyWatch) LinkedIn (LNKD), in a bid for continued growth, has decided to target high school students, much as Facebook (FB) did in its early years.
Janet Fouts's insight:
Interesting move on LinkedIn to protect teens. Does your kid used meson already? We need a poll on that.
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Interview Body Language Gaffes That Can Cost You The Job

Interview Body Language Gaffes That Can Cost You The Job | social media top stories | Scoop.it
Your perfectly manicured résumé, flawless cover letter and brilliant responses to tough interview questions might make you a strong job candidate—but forget to smile, slouch in your chair or fail to make eye contact during the interview, and you...
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