Here's a rundown of major brands' successes and failures in social media marketing for the past year, including Nike, Sephora, Honda and Dollar Shave Club (all wins) and McDonald's, Chick-Fil-A and American Apparel (all fails).
To improve your blogging, ask yourself these nine questions before you publish your next blog post on your insurance website. (Improve your blogging with these nine questions to ask yourself before you hit publish.
My friend Jim Stewart who is CEO of a Melbourne digital marketing firm, points us to an example of inappropriate newsjacking. Recently, Australia has been hit with devastating bushfires. The damage has been especially great in Tasmania.
Janet Fouts's insight:
Is reporting newsjacking capitalizing on newsjacking? Are fire puns appropriate in this case? Maybe I'm just over-reacting on a Friday morning.
Twitter is becoming the new job board, and it is also becoming the new résumé. Some recruiters are turning to the social network to post jobs, while job seekers are trying to summarize their CVs in 140 characters or six-second videos.
Google just revealed plans to shut down eight of its services as part of what it’s calling an ongoing spring cleaning effort. Some of them are pretty arcane, but among TechCrunch writers, anyway, we’re pretty bummed to see that Google Reader will be shut down on July 1.