I’ve been thinking a lot about this, and have concluded that the danger of social media isn’t just what is said there about you. The real danger of social media is what you don’t say there about yourself....
Obviously danger can lurk in social networks and blogs....
Similarly there is danger in how news media use social media.When news broke of the school shootings in Newtown, Connecticut, news media frantically searching for fresh information discovered a Facebook profile of a New Jersey man with the same name as the alleged shooter and ran with the photo. It was the wrong person.
None of this is new. Gossip columnists and ambitious journalists have used similar tactics for years.What is new is the accelerating pace with which news media use social media for stories and sources....
The bombings at the Boston marathon were a tragic reminder that terrorism can strike anywhere...The bombings at the Boston marathon were a tragic reminder that terrorism can strike anywhere at any time. Business Continuity professionals should be thinking about the effects of a terrorist attack and incorporate those scenarios into their plans.
There are a variety of content platforms available that let you share anything from important product information to entertaining media with current and prospective customers. Content marketing continues to be a growing trend for business, and it’s no wonder why with the proliferation of platforms for brands to socialize with their audience. The handful noted here won’t come as a surprise; this is about the basics– or perhaps a bit beyond the basics, since many of these tips are often underutilized. Still, there are some simple ways to get more out of what’s already being done, so here are five tips for successfully using basic social tools....
If you run a small business, one thing that you probably don’t have a lot of- is time. You don’t want to spend a huge amount of time learning how to find and learn how to use the best tools to achieve your goals. Since my business is social media and web development I actually enjoy researching the best tools and have developed a portfolio of great tools and a workflow that works well for me.
In this article I list the main tools I would recommend to most small businesses. Of course every situation is unique so I do recommend tailoring a system that works for you...
“ A recent survey tells us that 22% of people who have had a bad experience are likely to comment about it online while only 9% of people who have had a good experience will do the same.”
Via Ron Sela, Chris McCracken
Social media marketing is one of the best internet marketing technique in today's world. Apart from Facebook, Twitter is well known and popular online platform that is often used as a 24-hour news outlet. In this article, Let us understand twitter marketing and its tactics to grow your business.
...The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that I use and recommend that I have found helpful with blogging and social media marketing.
They include tools, links, books and courses and a whole range of resources that will:
- Get you started.
- Take your blog and social media marketing to the next level.
Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. PR offline or on is about building awareness, credibility and goodwill. It’s about building a presence and gaining the understanding and support of your stakeholders.
PR has always been about creating a favorable operating climate for a company or organization. Digital PR is no different. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. The techniques include SEO, content development, social media, online newsrooms, websites, blogs and online media coverage....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.