Business in a Social Media World
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Survey: 42 Percent of Business Leaders Say Consumers Shame Them on Social

From www.adweek.com

Lithium Technologies announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate.
Cendrine Marrouat - cendrinemarrouat.com:

 

I feel that the word "shaming" is a little over the top here. Most of the time, those big brands don't move a finger unless customers become very vocal... 

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I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey – Think with Google

From www.thinkwithgoogle.com

Cendrine Marrouat - cendrinemarrouat.com:


Very interesting study that proves once again that mobile has become a de-facto path to purchase. 

I don't think computers are done, though. But people are constantly on the move...

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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

From plus.google.com

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 

Cendrine Marrouat - cendrinemarrouat.com:


My friend @Martin (Marty) Smith doing what he does best. :-)


He is a thought leader, and one I would trust with my eyes closed. 

Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM

Scoop.it influences social media marketing and more...

Twitter explains how Ryan Gosling, Chris Hadfield and Dove went viral

From www.theguardian.com

Social network shows off visualisations of viral videos while warning brands and agencies that 'there are no rules to virality'. By Stuart Dredge
Cendrine Marrouat - cendrinemarrouat.com:

According to Twitter, there is no rule behind the virality of videos. 

 

Well, there is one: Know your audience inside out, and it should help!

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Facebook, YouTube and Twitter still lead the charge among major social media brands

From socialmediaslant.com

BV4 and the department of Social Media Management of the HWZ University of Applied Sciences in Business Administration Zurich announced on Friday the release of the 2013 edition of their "Most Valu...
Cendrine Marrouat - cendrinemarrouat.com:

While the domination of sites like Facebook, Twitter and YouTube is not surprising, the social media landscape could change rapidly. 

 

"t is forecasted that by 2015, a total of 700 million Chinese users will have access to the Internet – that is as many as in India, Japan, Russia, the US, and Indonesia together."

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Facebook users now like an average of 40 Pages!

From socialmediaslant.com

On Monday, social media analytics platform Socialbakers released the results of a study regarding the average number of Pages Facebook users decide to follow. In four years, the number of likes has...
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Why Do People Unfriend Others On Facebook? - AllFacebook

From allfacebook.com

Unfriending can be a delicate, dramatic task. There are a variety of reasons why people do it: Maybe someone is an oversharer, or an ex-boyfriend or girlfriend, and you'd just feel better off disconnecting. Cambridge University recently published a study showing why people unfriend each other on Facebook.

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