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Business in a Social Media World
The best social media content to help you take your business to the next level.
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To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere | Business in a Social Media World | Scoop.it
After the social media “gold rush” of the last three or four years, it’s time for most brands to step back and look at their social efforts more critically. This means asking some straightforward questions. Do you really need to spend time and money on all of the social networks? Does that Instagram account actually drive traffic to your site, or is it just a staff time-suck? Let's say, for sake of example, you are a bank. Does it really make sense for you to keep on pinning?
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Social Media for Startups - 21 Social Media Technology Questions Answered

Social Media for Startups - 21 Social Media Technology Questions Answered | Business in a Social Media World | Scoop.it
We answer 21 common questions that are asked by startups in relation to social media. Social media for startups can be confusing but this article will help
Cendrine Marrouat - www.socialmediaslant.com's insight:

When it comes to social media, there is so much information out there that it can be confusing to read.

 

That is, unless you know someone like Ian Cleary, who always delivers insightful ideas and tips.

 

If you have questions about social media, he has answers for you!

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Matthew *Matt Warren's curator insight, March 9, 2014 11:11 PM

Good starting point.

Wen Gao's curator insight, May 15, 2014 3:14 PM

One of the advantages of social media is that they can provide kinds of free advertisement. Actually it is not totally free, because when you are managing your advertisement, it cost you very much of time. There is a useful tool called Google Keyword Tool. You can use it to figure out the amount that people search for your site on monthly basis. Guest posting on other influential blogs can be very beneficial to drive relevant traffic to our site. Make sure to have a good author bio which includes a link back to our site using relevant keywords that we want to be ranked on. In order to save our time as much as possible, we can use some useful software, for example, if we are using twitter, we can also use a tool named Hootsuite. Create a twitter list of all the influential people that you want to connect with and create a column within Hootsuite that tracks these.  Create other filters that are relevant to your business and separate them out in columns.

yundy wang's curator insight, August 31, 2014 5:21 AM

One of the advantages of social media is that they can provide kinds of free advertisement. Actually it is not totally free, because when you are managing your advertisement, it cost you very much of time. There is a useful tool called Google Keyword Tool. You can use it to figure out the amount that people search for your site on monthly basis. Guest posting on other influential blogs can be very beneficial to drive relevant traffic to our site. Make sure to have a good author bio which includes a link back to our site using relevant keywords that we want to be ranked on. In order to save our time as much as possible, we can use some useful software, for example, if we are using twitter, we can also use a tool named Hootsuite. Create a twitter list of all the influential people that you want to connect with and create a column within Hootsuite that tracks these.  Create other filters that are relevant to your business and separate them out in columns.

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You do not have to do everything on your own (extract from my new eBook)

You do not have to do everything on your own (extract from my new eBook) | Business in a Social Media World | Scoop.it

"Everything starts with an idea. The idea then becomes similar to a game of chess. Each piece on the board plays a specific role in your strategy, and every move you make has the potential to change the outcome. At the end, your winning depends on your outwitting your opponent.

 

In social media, the biggest opponent to outwit is not direct competition. It is you."

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Cendrine Marrouat - www.socialmediaslant.com's comment, November 22, 2012 11:17 AM
Thank you, Gerrit!
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If you can’t explain what you do in one paragraph, you’ve got a problem

If you can’t explain what you do in one paragraph, you’ve got a problem | Business in a Social Media World | Scoop.it

Investors and audiences do not have time to waste. You only have a few seconds to grab their attention.


So what is an entrepreneur to do to stand out from the crowd?


From the article: “I strongly believe that a founder should be able to explain what they do in one paragraph. I’m not a believer in the “one sentence mashup approach” (e.g. “We are like Pinterest + Groupon + Facebook for dogs”). Rather, I like three sentences: (1) what we do, (2) who we do it to, and (3) why you should care. Sometimes this can be two sentences, sometimes four, but never more than a paragraph.”

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3 Worst Ways To Use Social Media To Grow Your Business

3 Worst Ways To Use Social Media To Grow Your Business | Business in a Social Media World | Scoop.it
New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.

#1: Creating Too Many Social Networks

Marketing Pilgrim recently reported that the "the average large company has 178 corporate-owned social media accounts".

Who's going to manage all of these?

Corrective Strategy #1: Invest MORE resources in to LESS tactics

In online marketing, identify the top performing channels and invest more into them. 

If you want to grow visitors to your blog, then produce one exceptional blog post each week.

If you want to grow your email list or database, then make that your primary call-to-action (and don't even bother promoting your Twitter or Facebook accounts). If your customer demographic doesn't really match Pinterest, or if your competition is already dominating it, then don't even bother using it.

#2: Relying on Others to Share for You

it doesn't matter how many social media buttons you plaster on your site. You can't sit around and wait for others to do the work for you.

New or smaller organizations can't rely on lucky "word-of-mouth" to significantly impact your bottom line.

Corrective Strategy #2: Drive visitors to specific points of conversion

Your activities should more focused and deliberate

Don't just refer people to your homepage or Facebook Timeline. Direct them from a specific marketing channel to a matching landing page, tab or update.

And increase performance by aligning an appropriate offer that this target segment cares deeply about. 

#3: Focusing Too Much on Easy, Ineffective Tactics

Engagement is a vital step in the marketing process

Position yourself so people want to come find you.

But how do you do that?

Corrective Strategy #3: Focus on business development, not just community management

if you want to grow, then you need to focus on business development and create partnerships with other entities.

The goal of online business development is to use these new tools and technologies to create partnerships with important people and organizations.

it takes more time to develop trust and figure out how to help each other properly. So you won't see quick, fast returns.

But the long-term ROI is much higher.

And will contribute more to your overall business growth than a Twitter chat or blog comment ever will

By Brad Smith. http://bit.ly/NHCf9A

Source. http://bit.ly/TMHtE9


Via maxOz, John van den Brink, donhornsby
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Vitor Martins's curator insight, November 25, 2013 2:06 PM

Who's going to manage all the social Networks?

Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com