Business in a Social Media World
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Take The Idea Of Social Seriously, Not Literally


I live online …
Social is 24-7-365 ...
If it had been posted, I would have seen it, because I am ALWAYS connected …
The phrases above, besides being overused and obnoxious – as they’re bandied about with little to no real understanding about what’s really social, are also sadly misinformed and can be dangerous.The idea that we, despite our implicit humanity, can act like robots and monitor social media accounts without EVER shutting down and disconnecting is ludicrous.That implicit humanity mean
Cendrine Marrouat -

Like @Mallie Hart, I believe that the concept of being online 24-7 is inane. Small business owners certainly don't have the manpower for that. 

As I always say, it's not the number of hours you spend on social media that matters. It's how well you use the time you have. If you only have 20 minutes a day, so be it!

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Tools and services for your business


A list of recommended tools you should check out today.
SENAME Interactive's curator insight, July 2, 2015 2:07 AM

Wonderful list of tools you shouldn't miss!

Dorothy Retha Cook's curator insight, July 27, 2015 3:34 PM


5 tools and services that caught my attention this month (May 2015)


This month, let me introduce you to Surveypal,, Conan, Syndicate-G, and SubToMe
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The perfect mixture for effective social media (Infographic)


"How many hours should I spend on social media every day?" is a question that people have kept asking me ever since I started coaching. My answer is always the same: It is not the number of hours that matters. What matters is how well you use the time you have.
Marco Favero's curator insight, May 16, 2015 5:28 AM

aggiungi la tua intuizione ...

Nicolas COZZOLINO's curator insight, May 16, 2015 3:47 PM

 Only 1h a day for social media !

Alison lee's curator insight, May 20, 2015 10:48 PM

USEFUL BAIT: has a lot of useful, quick information. if you wanted a brief rundown of something, it can be very useful. however it is not too detailed if a reader wanted in depth information and more data. it is also not very personalized for each person. 

5 tools and services that caught my attention this month (April 2015)


This month, let me introduce you to the following tools: Retweeted More, Pablo, Google+ Page Analysis, Blog Title Idea Generator, and Coffitivity

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Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization


Here are some tools the community recommends for efficient and effective remote work.
Hidayat's comment, April 12, 2016 11:26 AM
Oke. Thanks.

5 tools and services that caught my attention this month (February 2015)


Welcome to a new roundup of social media tools and services! This month, let me introduce you to: LikeAlyzer, Leaf, Qunb, SimilarWeb, and Alternion
Brian Yanish -'s curator insight, February 10, 2015 6:12 PM

Couple tools here I need to check out.

Cendrine Marrouat -'s comment, February 13, 2015 6:22 PM
@Brian Yanish - let me know the ones you like the most.
Cendrine Marrouat -'s comment, February 13, 2015 6:22 PM
@Gary Campbell, yes, it never ends!

The official social media checklist (Infographic)


"I have signed up for social media accounts. Now, what do I do?" I hear this question all the time. The answer is and always will be: strategy.

I came across a neat infographic that will help you organize yourself better. It includes a series of tips on how to optimize content for specific platforms. 

See it at


Cendrine Marrouat

A.K.Andrew's curator insight, January 25, 2015 12:09 PM

Learn from the best!

5 tools and services that caught my attention this month (January 2015)


My first roundup of tools of the year!

Let me introduce you to Quill Connect, Spruce, Qureet, Online Broken Link Checker, and Comment Bubble.

Read the article at


Cendrine Marrouat

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5 tools and services that caught my attention this month (December 2014)


Welcome to a new roundup of social media tools and services! This month, let me introduce you to: Quill Engage, Hemingway,, Nibbler, and
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5 tools and services that caught my attention this month (November 2014)


Welcome to a new roundup of social media tools and services! This month, let me introduce you to Smore,, Scoopinion, Content Idea Generator, and Primal.

Content curators are going to love this list!

View it at


Cendrine Marrouat

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Schedule meetings in seconds with


Small business owners know it. Scheduling meetings can be a hassle. You have to check potential dates, send them to people, and wait until they get back to you. This may lead to a lot of back-and-forth emailing -- and wasted time. Well, that is unless you use a tool like
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Convert your files to different formats with Zamzar


Zamzar is a free online conversion service that supports hundreds of different file formats and presets used for documents, videos, music, and more. For example, Zamzar allows you to convert a PDF ...
Stephanie Sapp's curator insight, October 8, 2014 2:30 PM

No expensive download!  Easy to convert a PDF to Word or PPT to video.

Guest post: 1 Percent Time – Improve yourself and your blog every day


The quest for self-improvement is a critical part of life for some, while for others it’s merely an afterthought. For those of us that seek to improve ourselves and our work, there are a million books, seminars and techniques out there all purporting to hold the key to unlocking our potential. While some of them genuinely offer sage advice and sensible guidance, others are awash with circular logic, tautologies and truisms that don’t actually help us to reach our goals. Today I’d like to expound upon a simple, practical technique that can be acted upon every day with a manageable amount of effort, and promises to drastically improve many facets of your life: This is 1 Percent Time…

Cendrine Marrouat -

I taught French to adults for five years, and one of the first pieces of advice I gave students was to set small, achievable goals.


You can never maintain steam when you try to do too much at once.


Jacob E. Dawson offers some great tips in this guest post for my blog.

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7 Steps to Escape The Facebook Death Trap and Increase Your Traffic In Less Than 25 Minutes A Day |


Facebook is one of the quickest ways to send a typhoon of traffic storming to your website.  With it being one of the most active social networking sites on the planet and boasting over 750 Million active users, Facebook is a  great way to gain more exposure, build your authority and ultimately attract more subscribers to your list.


While Facebook can prove to be the fairy Godmother of free social traffic, it can quickly turn into a time sucking leach… Slowly draining your productivity into an endless black holeof “liking” various irrelevant FB posts and sharing yet another cool and inspiring quote that’s not really helping your bottom line.

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Access your your entire web and social history in one place with archify


If you work online, you probably know the benefits of using the Cloud. And the technology keeps getting better -- Google Drive anyone?

Now, apparently, you can access your browsing history from any computer within seconds.

I discovered archify today, and really like this tool.
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Microsoft Outlook: Avoid duplicate emails in 7 easy steps


Blog post at Creative Ramblings : I love Microsoft Outlook and have used it as my central communications hub for years.


A few months ago, I started noticing a lot of duplicate content in my Inbox. At first, I thought it was a glitch. But then the hassle of having to spend all that extra time deleting messages became quite annoying. So, I contacted my web host (BlueHost), which did not find anything wrong.

Cendrine Marrouat -'s comment, July 25, 2012 1:52 AM
Thank you for sharing my article!

7 Apps To Help Filter Through The Growing Social Media Noise


The email marketing landscape has changed. Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy -- including figuring out what the heck the right sending frequency is for their email campaigns. Does sending way more emails make you a spammer? Does sending less email result in potential revenue loss?


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12 free social media tools to make your life easier | Articles | Main


From sharing content for your client or company to learning about tomorrow’s weather, these tools will save you time and—because they’re free—money. 


With the myriad tools available to help you with social media, often it’s hard to know which ones to try. People ask me whether there’s “an app for that,” and I love when I can give them the right tool.


Here are 12 of the best free tools, each one of which I use in my own business.

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Coping with Email Overload


A few weeks ago, I returned from a week-long technology-free vacation with my family. No computer, no phone, no email. When I got to the office and checked my computer, I had hundreds of email messages waiting for me.
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Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert


4 new social media productivity tools reviewed and analyzed. Each can save you considerably time and hassle when you're producing or curating content.


As Jay mentioned in his post yesterday, there’s a serious influx of information out there, plus an increasing urgency to get things done better and faster. It can be overwhelming to stay up on what’s happening in the world while also tending to your day job. Between our new newsletter, the One Social Thing, and the handy tools below, we hope to give you enough time- and sanity-saving techniques so you can go home at 5pm, be with your family, and even take up a hobby.

While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy.


Read more:

John van den Brink's comment, April 19, 2012 3:29 PM
Martin, thank you for this one. More tools to discover :)
Martin Gysler's comment, April 19, 2012 3:45 PM
Yes John, every day we discover new tools, it's an amazing world :)