Business in a Social Media World
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A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.

From blog.hubspot.com

Most journalists don't like chasing traffic -- or at least, they won't admit to it. Is that snobbery, arrogance, or a smart business decision?
Cendrine Marrouat - cendrinemarrouat.com:


"There's another reason that some journalists don't get obsessed with traffic, and it has nothing to do with snobbery and everything to do with business. It's that they've learned that chasing traffic for the sake of traffic can be a fool's errand." - Dan Lyons


Traffic numbers are only valuable if you use them to make your content as valuable and relevant to your audience as possible. 


A great article!

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Will You Please Stop Writing Teaser Headlines? The Media's Desensitization of Important Issues - SocialTimes

From socialtimes.com

Teaser headlines is too often anti-climactic and always sensationalist.
Cendrine Marrouat - cendrinemarrouat.com:


"If you tease your readers, be prepared to deliver or risk losing credibility. Even if you aren’t guilty of it yourself, those that are give the whole lot a bad name (so don’t even go there). If you must create drama, do so without ambiguity. Tell the reader in no uncertain terms what to expect and offer something replete with substance." - Christie Barakat

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Headlines Against Humanity: Debunking linkbait headlines

From curationgalore.wordpress.com

Judging by the meteoric success of a site like Buzzfeed, sensationalist headlines have never been more fashionable. In fact, things have gone so bad that some people got fed up and created "Headlin...
Cendrine Marrouat - cendrinemarrouat.com:

Sensationalist headlines are not always the way to go...

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Tool for journalists > Tweet Binder for analysing tweets

From www.journalism.co.uk

Tweet Binder is a handy research tool that allows you to sort and analyse tweets

Cendrine Marrouat - cendrinemarrouat.com:

I haven't tried this yet, but it looks interesting! 

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Mashpedia, a real-time discovery engine for the classroom and journalists

From socialmediaslant.com

Mashpedia a free topic-based encyclopedia that fetches content from many different sources (Wikipedia, Google, Twitter, Digg, YouTube...) to bring you the best results in real-time and in one spot....
Chris Jones's curator insight, October 23, 2013 1:07 PM

Very nice source for curating content!

Google Media Tools: A new hub for journalists

From socialmediaslant.com

Google has recently unveiled Media Tools, a new hub for journalists. The goal of this new initiative is to help members of the media make the most of the digital resources offered by the company. T...
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Journalists: Use Google+ the right way with this guide

From curationgalore.wordpress.com

With over 1 billion users, Google+ has become an essential platform for most industries. This is particularly the case with journalism. If you are a reporter and not quite sure how to use the Plus,...
Cendrine Marrouat - cendrinemarrouat.com:

Excellent guide to leverage Google+. While the tips target journalists, I feel that everyone wanting to use the platform well should follow them. 

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6 Ways To Irritate A Journalist Or Blogger And Blow Your Chance At Big Time Exposure

From dashburst.com

The rules of search engine optimization are changing -- dramatically. Google's most recent algorithm update, Penguin 2.0, put the nail in the coffin for many websites that haven't been preparing for the new search landscape.
Cendrine Marrouat - cendrinemarrouat.com:

The six mistakes in the list are:

 

- Not understanding the publication's focus

 

- Just wanting self-promotion

 

- Re-using content published elsewhere

 

- Ignoring the publisher's guidelines

 

- Not proofreading content

 

- Sending non-personalized pitches

 

Any other mistakes you noticed in pitches? 

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What Must PR 2.0 Do Differently For Coverage From Journalist 2.0?

From stevefarnsworth.wordpress.com

Whether you are a PR or own a business, the rules of social media marketing apply equally.

 

Massive pitching does not work anymore. Journalists are looking for PRs who are relationship builders and willing to make their work easier.

 

Members of the media often are under a lot of pressure to produce tons of content, so you have to contact them for the right reasons.

 

"The takeaway is understanding reciprocity. How can you help the reporter out? While these ideas have always been true, there are now more ways for you to do a reporter a solid before you need them."

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