Business in a Social Media World
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5 Cardinal Sins of Freelance Writing

From www.copypress.com

Freelance writing can be an awesome opportunity. Learn from one of our CopyPress freelance writers a few sins of freelance writing you should avoid.
Cendrine Marrouat - cendrinemarrouat.com:

Having coached people and worked in several different field as a freelancer, I feel that this applies to pretty much everything you would do as a business owner as well.

#5 (fighting your editors) is more specific of course, but the way you take criticism from your clients will also determine your long-term relationship with them and your career.

Overall, a very good piece from Mandi Rogier. 

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Women Need To Stop Giving Away Their Services

From www.huffingtonpost.com

Why would anyone buy from you at all if you keep giving it away? You're in business, not running a charity. Don't forget the value of your time. Your expertise and experience didn't come cheap, either.
Cendrine Marrouat - cendrinemarrouat.com:


Many women find it hard to say "no" to others, especially in business. But being picky can save you many headaches. 


I love what Jackie Harder has to say here: "Why would anyone buy from you at all if you keep giving it away? You're in business, not running a charity. Don't forget the value of your time. Your expertise and experience didn't come cheap, either."


Take an honest look at yourself. Recognize your own value. Create a policy. And don't worry about bruising the egos of those who want to "pick your brain"...

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Why Some Freelancers Fail at Social Media in 4 Lessons

From blog.thesocialms.com

by Susanna Gebauer (@dreckbaerfrau)
I was asked this question yesterday – and decided it deserved a longer answer. Because no short answer does do this very important questions justice.
There are...
Cendrine Marrouat - cendrinemarrouat.com:


When you are a freelancer, social media may feel like a very overwhelming world to decipher -- and for good reasons. 


But at the end of the day, it's about simplicity, human connections, and a willingness to help others.


Great article by Susanna Gebauer! 

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If you have worked as a freelancer... (Video)

From socialmediaslant.com

... or in any business that requires dealing directly with clients, you will probably relate to this video in more ways than one.
Cendrine Marrouat - cendrinemarrouat.com:


I'm sure a lot of you will relate to this video. ;-)

Sirenetta Leoni's curator insight, May 24, 2014 1:48 PM

Very funny, only slightly exaggerated, but sadly not all that far off the mark. When put into different context, we can see how absurd and insulting some "proposals" from clients really are. No one who understands the real value of what they do would agree to do a job on "spec," or at a huge discount now with the promise that it will be made up to them on some undefined "future" job.

 

Unfortunately, as we all know this kind of bargaining goes on daily, and actors, voice actors or any artists or other freelancers who are party to this have no right to complain when the client offers them even less the next time or gives the job to someone else who is willing to work even more cheaply.   

 

[Thanks to fellow Scoopiteer, Cendrine Marrouat, for posting this first]

Cendrine Marrouat - cendrinemarrouat.com's comment, May 24, 2014 5:52 PM
@Sirenetta Leoni you are welcome! I agree that it is slightly exaggerated, but I come across it on a daily basis with my job.

Frustrating Favor Requests: Freelance Doesn't Mean "Free" - Schaefer Marketing Solutions: We Help Businesses {grow}

From www.businessesgrow.com

A post about requests for free work, and the right way to cultivate relationships—online and off—before asking for favors.
Cendrine Marrouat - cendrinemarrouat.com:

If there is an issue freelancers and entrepreneurs have to deal with almost daily, it is requests for free work.

 

When it’s not an organization asking you to deliver a presentation “in exchange for free lunch and exposure”, it may be someone wondering if they could pick your brain.

 

Or there is also the discount chaser who feels they have every right to get your advice for an “affordable” rate because they have referred you to some (invisible) potential clients.


Too often, people forget the basics.

 

It always pays to get to know a person before asking for help.

 
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Seth's Blog: Basting the turkey

From sethgodin.typepad.com

The Lone Ranger turned out to be one of the biggest movie flops in history. The movie (before marketing) cost more than a quarter of a billion dollars to make. Here's the thing: thousands of people touched this project.
Cendrine Marrouat - cendrinemarrouat.com:

"Basting the turkey might sound like your job description, but ultimately, we're known by the projects we get involved in. Saying "no" or even "stop" is the hallmark of the professional you want on your team." - Seth Godin

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There's No Such Thing As Free: Pay People What They're Worth

From www.wtfmarketing.com

You round up a bunch of doctors and say, I need ideas on how to cure my cancer. I need y'all to sit here and pitch me ideas on curing my cancer until we find one that works.
Cendrine Marrouat - cendrinemarrouat.com:

Paying people what they are worth? What a novel idea! ;-)

Val&co's curator insight, April 8, 2013 3:16 AM

Sadly, someone has to write on this : paying people for what they do !

 

Stop Giving Away Your Professional Expertise

From www.mpdailyfix.com

Most people struggle with the right words to tell potential clients that, no, their professional advice isn't free. Find out how to best convey the value of your hard-won knowledge.
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