Breaking writing rules is essential to express your personality online, as the internet brings written and spoken English closer. Here's how to do it well.
Writing for the web is not as easy as it seems. After studying the intricacies of the English language for many years at university, it took me a while to figure out my online style.
As Suzan St Maur states in her excellent post, you don't have to change your personality. But you have to be aware that people read content differently online and offline.
#1 remains the most important rule though: If you want to break the rules, make sure you know them first. ;-)