Business in a Social Media World
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SEMrush Study: 11 Most Common On-Site SEO Issues

From www.semrush.com

Find a list of the most common on-site SEO issues and information about the way they can affect your search engine rankings.
Cendrine Marrouat - cendrinemarrouat.com:

"Bad SEO is not always about a direct violation of search engine rules, it sometimes results from simply not taking proper care of your website and your users." - Elena Terenteva

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Online trolls are ruining social-media marketing

From www.marketwatch.com

Online-media companies and social-media platforms are closing comments sections, writes John Delaney.
Cendrine Marrouat - cendrinemarrouat.com:

Timely article! It's true that trolls are not interested in productive conversations. They are just there to deride and waste people's time.

Is closing comment sections the solution, though? That would make a very interesting discussion.

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Google: Short Articles Won't Penalize Your Site; Think About Users

From www.seroundtable.com



Google's John Mueller covered lots and lots of myths this past Friday in the Google Hangout on Google+. He said at the 34:37 minute mark that having short articles won't give you a Google penalty. He also said that even some long articles can be confusing fo
Cendrine Marrouat - cendrinemarrouat.com:

Proof, once again, that quality rules over quantity...

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7 Clever Ways to Write a Killer First Paragraph

From curatti.com

A great title isn’t enough. Sometimes, articles need a little something more to hook readers. What’s that little extra? You find it in the first paragraph
Cendrine Marrouat - cendrinemarrouat.com:

When it comes to content writing, most experts talk about the importance of headlines. However, you need more than a great title to entice people to continue reading. The first paragraph also sets the tone and potential completion rate.

Interesting list!

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The No-Blogging Experiment Is Over!

From robertryan.ie

The No-Blogging Experiment is over & like all cool experiments it comes with a "don't try this yourself" warning! Find out what happens when you don't blog!
Cendrine Marrouat - cendrinemarrouat.com:

Not too sure how important blogging is for small businesses? Check out this interesting experiment by +Robert Ryan

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Should You Worry About Your Content's Bounce Rate?

From www.semrush.com

What does your bounce rate mean in relationship to your content? What if your content is brief but helps the user? SALT.agency's Daniel Taylor takes
Cendrine Marrouat - cendrinemarrouat.com:

A smart article by Daniel Taylor. Bounce rates without KPIs and goals mean nothing... 

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12 Most Fierce Ways to Protect Your Blogging Time

From www.contentmasteryguide.com

We all have the same 24 hours. Here’s how to consistently dedicate a piece of that time to blog writing.
Cendrine Marrouat - cendrinemarrouat.com:

Another excellent post on blogging efficiency by Linda Dessau!
My favorite point is #9. Pairing up with people is a great idea to get the flow going. I also like asking questions to others to see what strikes their fancies...

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Blogging Success: 100 Experts Share their Greatest Accomplishment

From bloggingthing.com

Since 2007, a movement was started to redefine one single word. According to the Merriam-Webster, success is “the fact of getting or achieving wealth,
Cendrine Marrouat - cendrinemarrouat.com:

What does the word "success" mean to you? Anh Nguyen asked 100 bloggers (including myself) what their greatest achievement was.

It's interesting to see how each person in the list measures success differently.

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Why We Only Accept 1 Out of Every 10 Guest Blog Pitches

From moz.com

Pitching a guest post on hoverboards to a B2B marketing blog is, unsurprisingly, a bad idea. Find out why Bop Design rejects 9 out of every 10 pitches and what you can do to increase your own chances of pitching success.
Cendrine Marrouat - cendrinemarrouat.com:

After a while, every blogger receives the same kind of pitches. This post by Bop Design ties into the one I published earlier this week.

Nothing new under the sun in terms of advice, but it's good to see an increasing number of bloggers call out spammy guest posting pitches.

Clipping Path Specialist's comment, June 21, 2016 4:24 AM
Thanks

12 Cures for Blogging Overwhelm

From www.contentmasteryguide.com

Before you give up on the idea of blogging, here are 12 soothing truths for wellness bloggers.
Cendrine Marrouat - cendrinemarrouat.com:

There is a fear among novice bloggers that you have to be all-in if you want to succeed. While a strategy and consistency are vital, you can miss an occasional deadline or see writer's block in a positive way.

 

Linda Dessau will put anybody at ease with her 12 pointers.

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The Content Junkyard (and Why So Many Articles Fail) - Copyblogger -

From www.copyblogger.com

Sean D'Souza outlines the four stages of successful article-writing and the hazards of completing all four stages in one writing session.
Cendrine Marrouat - cendrinemarrouat.com:

To each their own, honestly. I don't agree with the steps, but I'm sure others will.

The thing is, we are all different. It doesn't matter how you work. What's important is the result.

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Why you need to read, and how to do it efficiently — The Startup — Medium

From medium.com

Reading isn’t just for writers. Reading helps us learn more about our craft — whether it’s marketing, management, engineering or teaching…
Cendrine Marrouat - cendrinemarrouat.com:

My favorite thing about content curation? I get to read (and learn) a lot. But not everyone is a curator. That's why an article like this one is important.

 

Lauren Holliday shares a bunch of useful tips and tools to help you reconnect with the reading process. It's a topic that bloggers rarely tackle...

Oliver Durrer's curator insight, June 12, 2016 5:51 AM

Readers are leaders.

Here, you can steal my blog post template | grafixCat media

From www.grafixcatmedia.com

Steal my blog post template! This is a simple framework to help outline your blog posts and it is super easy to remember.
Cendrine Marrouat - cendrinemarrouat.com:

I really like this article written by Todd Jones. I had never thought of the process of delivering sermons being the same as writing blog posts. It's an interesting comparison which makes complete sense!

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Social Media Conversation Starters - Female Business Hub

From femalebusinesshub.com

A selection of Social Media conversation starters to help you with what to post on Social Media.
Cendrine Marrouat - cendrinemarrouat.com:

A good list!

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SEO for Bloggers: How to Nail the Optimization Process for Your Posts - Whiteboard Friday

From moz.com

With the right process and a dose of patience, SEO success is always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In this Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.
Cendrine Marrouat - cendrinemarrouat.com:

Optimizing blog posts for search engines AND readership is an art. The process is quite intense and requires a lot of patience.

 

Rand Fishkin does a stellar job in this video demonstrating the most important steps. What I like the most is point #8: "Experiment, learn, and iterate."

This is not something where you follow this process and you have instant results with your first post. That's not the case. No one has that in blogging. That's just not how it works. You're going to launch, promote, analyze, apply the information that you learn, and launch again. This process is going to happen over and over, and the more you learn and apply, the better you're going to get at this system.

Bookmark!

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5 important tips for blogging success - Social Media Slant

From socialmediaslant.com

When I opened my first blog in January 2005, my goal was just to share my poetry with the world. In more than a decade, my main focus has obviously changed. But I have learnt many things along
Cendrine Marrouat - cendrinemarrouat.com:

I could have talked about the fact that you cannot make money directly from writing on your own blog. But I think it deserves an entire post...

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From www.slideshare.net

 
Cendrine Marrouat - cendrinemarrouat.com:

In this excellent series of slides, @Robin Good shows you how to create valuable content that converts. It's simple and easy to absorb. Well done!

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Three ways to write for the Web

From thgmwriters.com

There are three ways to write for online readers.  Learn the basics on how to write for the Web below. You might have heard that writing for the Web is different than other writing. And you would b…
Cendrine Marrouat - cendrinemarrouat.com:

When it comes to writing for the web, many people make the mistake of believing that it works like essays. I have had to explain many clients that attention-spans are much shorter online.

David Leonhardt has written a stellar post here.

"Before you start writing, define your goal. Are you trying to sell, to inform or to connect? Your goal will determine the approach you take. Once you have clarity on the approach, you can bring clarity to your readers."

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What I learned from a month of not blogging - Sharon McElwee

From www.sharonmcelwee.com

Do you really need to blog to increase your business? Read this post and find out!
Cendrine Marrouat - cendrinemarrouat.com:

If you have ever wondered if you should stop blogging for a while, this article is for you. Sharon McElwee spent a few weeks not updating her own blog and shares her conclusions with us. 

 

She may have lost traffic but her business and productivity have improved! 

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The Mini-Guide to Use Quora to Promote Your Blog or Business

From www.atomicreach.com

At Atomic Reach, we love Quora. We consider it a solid tool for promoting blogs and businesses. The Q&A site currently receives 100 million monthly unique visitors. Half of them live in the U.S.! Impressive numbers, right? And yet, many of the small business owners I know are either unaware that Quora exists or are …
Cendrine Marrouat - cendrinemarrouat.com:

Are you looking for a way to leverage Quora to increase the visibility of your business? Here is a mini-guide to help you get started on the right track. 

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Why Most “How to” Posts Suck (and How to Write Great Ones) • Smart Blogger

From smartblogger.com

"How to" posts practically built the blogosphere. But they're not working nearly as well as they used to. Find out why - and how to fix it.
Cendrine Marrouat - cendrinemarrouat.com:

The best post I have read on effective how-to posts. 

The secret to writing stellar pieces has nothing to do with reinventing the wheel. It's about finding an angle that no one else has covered.

 

It's one of the pieces of advice I repeat the most. 

The example is excellent!

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Losing subscribers is not the end of the world - Social Media Slant

From socialmediaslant.com

A few weeks ago, one of my clients contacted me after losing her first newsletter subscriber. She thought she had done something wrong and wanted some tips to get that subscriber back. “The content may have rubbed them the wrong way. Who
Cendrine Marrouat - cendrinemarrouat.com:

Have you ever lost subscribers? If so, welcome to the club. 

 

Actually, it happens to everyone. 

 

So don't freak out, and let's talk about it. 

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When bloggers, plugging products, break the law... - BBC Three

From www.bbc.co.uk

Ever looked at a social media post and thought it was all a bit TOO complimentary about a certain company or product? Celebrities appearing in TV ads and on posters is nothing new, but when they start promoting products on social media, the lines can become far more blurry.When posts and articles are clearly labelled as adverts, then it’s all within the law. But a few day
Cendrine Marrouat - cendrinemarrouat.com:
This post is very timely.

I keep receiving inquiries for "honest" sponsored content. All I have to do is ask a couple of questions and the senders will stop responding.
 
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