Business in a Social Media World
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Your Story is Not Just Your Own

From proofbranding.com

The "new" Starbucks flat white reminds us that often, your story is not just the narrative you craft.
Cendrine Marrouat - cendrinemarrouat.com:


I'm not from Australia. However, the phrase "flat white" conjures racial imagery to me. What do you think? 


This is still an interesting article on the power of marketing personas... 

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6 Reasons Starbucks Excels at Social Media Marketing | Business 2 Community

From www.business2community.com

An introduction to Starbucks is unnecessary. With over 18,000 retail stores in 60 countries, the renowned coffee house is the picture of success. In fact, this
Cendrine Marrouat - cendrinemarrouat.com:

What comes to mind when you think of Starbucks? For me, it's warmth, comfort, and respect for customers.

Caitlin Heller's curator insight, February 15, 2013 3:22 PM

Why is @Starbucks rocking SMM? One reason is they have “super influencers:”

Matt Neve's curator insight, July 29, 2014 7:22 AM

Interesting article, check it out.