Business in a Social Media World
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Your Story is Not Just Your Own


The "new" Starbucks flat white reminds us that often, your story is not just the narrative you craft.
Cendrine Marrouat -

I'm not from Australia. However, the phrase "flat white" conjures racial imagery to me. What do you think? 

This is still an interesting article on the power of marketing personas... 

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6 Reasons Starbucks Excels at Social Media Marketing | Business 2 Community


An introduction to Starbucks is unnecessary. With over 18,000 retail stores in 60 countries, the renowned coffee house is the picture of success. In fact, this
Cendrine Marrouat -

What comes to mind when you think of Starbucks? For me, it's warmth, comfort, and respect for customers.

Caitlin Heller's curator insight, February 15, 2013 3:22 PM

Why is @Starbucks rocking SMM? One reason is they have “super influencers:”

Matt Neve's curator insight, July 29, 2014 7:22 AM

Interesting article, check it out.