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Business in a Social Media World
The best social media content to help you take your business to the next level.
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Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer

Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer | Business in a Social Media World | Scoop.it

One of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content. While your blog may or may not yet have a strong audience, there’s always more people to reach. By placing your content on publishing platforms which offer interesting discovery mechanisms or having blogs that are read in your industry re-publish it, you could in theory multiply your own reach by not doing much more.

Cendrine Marrouat - www.socialmediaslant.com's insight:


@Guillaume Decugis and @Scoop.it tested the waters for us. Their conclusion makes complete sense. Do not just re-post. Tweak things to fit the platform. 

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Your First 9 SEO Tasks - Plus Your Business

Your First 9 SEO Tasks - Plus Your Business | Business in a Social Media World | Scoop.it
Bewildered on how to get started with SEO? Here are your first 9 tasks to take on to setup an SEO optimized web site.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Whether you are a beginner or advanced blogger, search engine optimization may elude or even scare you. Don't worry, I used to be that way too.


There are so many articles out there that rehash "secret tips" that don't work. Well, good news, this post by Eric Enge is one of the best you will find to get started on the right track. 


My favorite quote: "Focus on creating non-commercial content that differentiates you from your competition. This is actually what the search engines want you to do as well."


A must-read! 

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Kenneth Carnesi's curator insight, July 6, 10:52 AM

Back to basics! Good advice.

PGo MoCo's comment, July 7, 3:53 AM
It's bad, very bad. If intended audience is first timer SEO's how will that person know what "Pull keyword volume data" is all about?
Chris Agro's curator insight, July 7, 8:33 AM

Good basic tips and helpful site links makes this article a winner. -Chris Agro (@agrotising)

Rescooped by Cendrine Marrouat - www.socialmediaslant.com from The Social Media Slant Magazine
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Optimize your blog posts with this SEO checklist (Infographic)

Optimize your blog posts with this SEO checklist (Infographic) | Business in a Social Media World | Scoop.it
If you have followed this blog for a while, you probably know that I advise writing for human beings instead of search engines. With that said, if you want people to find you when looking for great content in your niche on Google or Bing, some optimization will be needed.
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The Definition of a Long-Tail Keyword [In Under 100 Words]

The Definition of a Long-Tail Keyword [In Under 100 Words] | Business in a Social Media World | Scoop.it
Learn the definition of a long-tail keyword in under 100 words
Cendrine Marrouat - www.socialmediaslant.com's insight:


Very quick and easy explanation of what long-tail keywords are.


Useful for beginners. 

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Rescooped by Cendrine Marrouat - www.socialmediaslant.com from AtDotCom Social media
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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | Business in a Social Media World | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 


Via Martin (Marty) Smith, John van den Brink
Cendrine Marrouat - www.socialmediaslant.com's insight:


My friend @Martin (Marty) Smith doing what he does best. :-)


He is a thought leader, and one I would trust with my eyes closed. 

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Ally Greer's curator insight, March 19, 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 10:52 AM

Scoop.it influences social media marketing and more...

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5 Times Google Penalized Itself For Breaking Its Own SEO Rules

5 Times Google Penalized Itself For Breaking Its Own SEO Rules | Business in a Social Media World | Scoop.it
Make no mistake. Plenty of sites — big brands included — willingly do things in an attempt to rank better on Google that go past SEO tactics that Google itself considers acceptable. However, there’s also no better poster child for how complicated and confusing Google’s rules can be than the fact that Google has had […]
Cendrine Marrouat - www.socialmediaslant.com's insight:


Actually, I'm glad to see this. Proves to me that Google is willing to be a role model rather than a hypocritical brand. More power to them, IMHO. 

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The Complete Beginner's Guide to SEO

The Complete Beginner's Guide to SEO | Business in a Social Media World | Scoop.it
A beginner's guide to SEO – what SEO is, how it works and what factors affect search.
Cendrine Marrouat - www.socialmediaslant.com's insight:


The article is quite well done. Courtney Seiter has added a lot of visuals, which helps.


If you are new to SEO, this post should answer some of your most pressing questions. 

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Jaana Nyström's curator insight, February 17, 1:23 PM

Just what I needed!

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Why Your Links Should Never Say "Click Here" | Smashing UX Design

Why Your Links Should Never Say "Click Here" | Smashing UX Design | Business in a Social Media World | Scoop.it
Some designers are tempted to use the words “Click here” on their links. You should know how using these words on a link can affect how users experience your interface.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Links are an essential part of a website and blog. And yet, we often forget to optimize the messages around them.

 

When it comes to calls to action, telling visitors to “click here” is rarely the best option

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Rescooped by Cendrine Marrouat - www.socialmediaslant.com from Internet Marketing Strategy 2.0
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Track New Inbound Links and Monitor Linkrot with the New Free Site Explorer from Majestic SEO

Track New Inbound Links and Monitor Linkrot with the New Free Site Explorer from Majestic SEO | Business in a Social Media World | Scoop.it

Via Robin Good
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Robin Good's curator insight, July 6, 2013 12:48 PM



If you want to monitor new inbound links to your site, including their value, linking date, anchor text and more Majestic SEO has introduced recently a free-for-all service that any owner of a verified domain can use on his own site.


With SEOMajestic you can also see where there are new broken links on your site. At times these happen just because the page you are linking to on another site has reorganized and its page addresses have alla changed.


To access this free service you need to verify your own site either by including a text snippet in your home page meta tags or via Google Authentication.


The PRO version, simply extends the powerful capabilities offered by SEOMajestic to the service of analyzing the link profile of any web site. Not just yours.


More info: http://blog.majesticseo.com/development/site-explorer-goes-free/


Sign-up + try: https://www.majesticseo.com/account/register


Home: http://majesticseo.com/




sophiedesc's curator insight, July 7, 2013 7:35 AM

"Site Explorer lets you:

-See your strongest links at a glance – with Crawl dates, Flow Metrics and anchor text.

-Lets you see New Links and Lost links in easy to drill down charts with data being updated all the time.

-Have an easy way to see a list of your referring domains

-A geographical and visual map of where in the world your top 1000 referring domains are hosted

-A clear break down of your anchor text with EASY drill down to see the exact links you have for any given anchor text."

JM - Axioma WebLab's curator insight, August 1, 2013 9:29 PM

Great SEO tool...

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Top 10 Google Search Engine Ranking Factors

Top 10 Google Search Engine Ranking Factors | Business in a Social Media World | Scoop.it
A listing of ten factors that impact your sites search engine ranking on Google.
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Infographic: Evolving SEO tactics - longer posts, Google+ and the tilde

Infographic: Evolving SEO tactics - longer posts, Google+ and the tilde | Business in a Social Media World | Scoop.it
This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
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Quotefish's curator insight, April 30, 2013 6:48 AM

Really good tips on getting your website and blog noticed by google (and people).

John Reeves's curator insight, May 1, 2013 9:31 AM

Monitor SEO every day for changes....

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How to Increase Traffic and Generate Leads with Landing Pages

How to Increase Traffic and Generate Leads with Landing Pages | Business in a Social Media World | Scoop.it
Find out what Landing Pages are, how they'll increase traffic to your website, and how they can be used to convert readers into leads.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Did you know that the first thing most of your visitors will see is not your home page? With search engines, people can land on any of your page or article. So, you have to be ready for it.

 

Mike Allston shares some great tips on how to build landing pages that help your potential customers better understand who you are and what you can do for them.

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Turn your Google Analytics metrics into an infographic with Visual.ly

Turn your Google Analytics metrics into an infographic with Visual.ly | Business in a Social Media World | Scoop.it
Infographic-creation tool Visual.ly released a cool new feature on Friday.
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Relevancy also applies to search engine optimization

Relevancy also applies to search engine optimization | Business in a Social Media World | Scoop.it
The other night, I attended a Twitter chat whose topic was "Developing a Successful SEO Strategy to Improve Your Search Rankings." It definitely was an interesting discussion and I learnt valuable ...
Cendrine Marrouat - www.socialmediaslant.com's insight:

If there is one thing we should always remember is this: Like social media, SEO is not about quantity. 

 

There was a time when content farms reigned supreme, but Google has made it incredibly difficult for cheaters to game the system.

 

Now, you need to be relevant and focus on value.

 

I welcome your thoughts on my article. 

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Social SEO and the Long Tail | Tatu Digital

Social SEO and the Long Tail | Tatu Digital | Business in a Social Media World | Scoop.it
SEO isn't as cut and dried as it used to be. Now it's even more important to leverage the value of social and quality content to be found.
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Scooped by Cendrine Marrouat - www.socialmediaslant.com
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Guest post: Learning the Ropes: Perspectives from an SEO newbie

As a newcomer to digital marketing I was amazed at the amount of information available on the subject of SEO. The number of blogs, forums, business and tool sites offering advice is huge, so it’s not hard to find everything you need to know. The tricky part is filtering it, working out what is worth remembering and what should be ignored. It’s easy to become overwhelmed.

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How Public Relations Impacts SEO

How Public Relations Impacts SEO | Business in a Social Media World | Scoop.it
Shift Communications made a very smart hire a couple weeks ago when they picked up Christopher S. Penn.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Good reminder of the importance of Google+ in this video!

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Everyone Knows SEO Status Quo - Exploit Online Demand

Everyone Knows SEO Status Quo - Exploit Online Demand | Business in a Social Media World | Scoop.it
To help you better get the differences between Google today and yesterday, here are four faulty assumptions about SEO
Cendrine Marrouat - www.socialmediaslant.com's insight:

When it comes to search engine optimization, many people have preconceived ideas about the whole thing.

 

The truth of the matter is that the field is constantly evolving. What works today may not be valid tomorrow.

 

Count on Tom Shivers to tell you exactly what you should do.

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Rescooped by Cendrine Marrouat - www.socialmediaslant.com from Content Curation World
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How To Do News Curation Without Having Problems with Duplicate Content

How To Do News Curation Without Having Problems with Duplicate Content | Business in a Social Media World | Scoop.it

Robin Good: If you have been resisting the idea of curating news content on your web site because you are afraid of being penalized for having "duplicate" content, this article will shed some light on what is best to do to avoid it.


By working with titles, writing intros and commentaries to curated posts, linking out to relevant and credible sources, you have many variables at your disposal to make curation work for you, rather than against you.


Just follow the good advice contained in this good article by Josh Cunningham (author of the WP-Drudge for link and news aggregation) and you will be OK. It's the same approach I use to curate all my news channels. It does work.

Informative. Useful. 8/10


Full article: http://wpdrudge.com/seo-tips-for-curators-and-aggregators






Via Robin Good
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Build Links & Protect Your Content with Tynt | Chantilly Patiño™

Build Links & Protect Your Content with Tynt | Chantilly Patiño™ | Business in a Social Media World | Scoop.it

Many bloggers know that external links are the best way to improve SEO, Google Page Rank and traffic to your blog, but how do you get other sites to link up to you? You can learn some of the best practices for how to get external links, but applications like Tynt also help by prompting visitors to share links to your content without you having to lift a finger.

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Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach, blogger, curator, journalist, and author. - "Social Media from a Human Perspective" - http://www.socialmediaslant.com

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