Business in a Social Media World
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More Blog Traffic With Pinterest: Inside One Writer's 161% Jump

From www.makealivingwriting.com

Want to know how to use Pinterest to boost traffic and grow your audience? Check out this writer's four-step plan to make it happen.
Cendrine Marrouat - cendrinemarrouat.com:

Basic but good article to bookmark.

 

Pinning 30-40 times a day, though? Not sure if it would work for everyone!

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How companies are using Pinterest | SmartBlogs

From smartblogs.com

Credit: Astrid Stawiarz/Getty Images Pinterest once had the reputation of being a place where young users, mostly women, could post pins about their pa
Cendrine Marrouat - cendrinemarrouat.com:

Nothing new or earth-shattering in this article. Actually, the title is quite misleading, as you may expect case studies.

 

With that said, it's great to be reminded of the basics...

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WINNING IN PINTEREST SEARCH: PINNABILITY

From www.ahalogy.com

Learn how you can get even better content performance on Pinterest.
Cendrine Marrouat - cendrinemarrouat.com:


An interesting look at pinnability and what it means for the potential exposure of your pins...

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 23, 2015 1:08 AM

Another worthwhile read on Pinterest.

Email Marketing: Pinterest email test results in 31% lift in re-pins from email

From www.marketingsherpa.com

Incorporating social media icons in email sends is a common practice for most companies. However, when online wedding marketplace WeddingWire wanted to increase its Pinterest presence, it looked to these icons and discovered how ineffective they actually were.Through testing, the brand was able to develop an email strategy that grew its Pinterest following without drastically altering its sends. Learn how WeddingWire was able to increase its email re-pins 31% and build its Pinterest community by
Cendrine Marrouat - cendrinemarrouat.com:


Until today, I thought incorporating social media icons was the only way to get readers to share emails. Well, apparently, you can achieve great results by including Pinterest pins in your newsletters. 


Of course, this strategy may not work for everyone. The company in the case study is a wedding marketplace. But they plan on testing the same idea with Instagram. I find this quite refreshing! 


An excellent case study to bookmark!

cycloidheavy's curator insight, September 12, 2015 1:24 AM
good
Comunicologos.com's curator insight, September 12, 2015 11:28 AM

Pinterest email marketing

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 13, 2015 12:55 AM

Good. I am just getting warmed up about Pinterest.

The One Pinterest Tip Every Blogger Needs! - More In Media

From moreinmedia.com

This one mistake can cost you a pin, or many pins and lots of web traffic. If you are a blogger, read this. The one Pinterest tip every blogger needs.
Cendrine Marrouat - cendrinemarrouat.com:


Such an easy tip, and yet, most of us are guilty of not taking advantage of it. ;-)

ClaimSEO's comment, July 8, 2015 5:30 AM
Can I share this to my social network?
Andrew Greenyer's comment, July 8, 2015 12:25 PM
Please feel free to share
Dorothy Retha Cook's curator insight, July 27, 2015 2:31 PM

IDEAS THAT GIVE CLEAN BASIC WAYS OF BUSINESS INCREASE EVEN USING PINTEREST TIPS IN CRATIVE WAYS TO INCREASE WEB TRAFFICE FOR YOUR SMALL BUSINESS BUT IN BIG CREATIVE WAYS! CLEANING TIME BEING DONE IN A POSITIVE WAY!

Marketing Blog | Pinterest SEO: How I Outranked Established Brands On Pinterest | Sailthru

From www.sailthru.com

According to DigiDay, Pinterest accounts for 25% of retail referral traffic and shoppers coming from Pinterest spend an average of $140-$180 per order versus $60-$80 from Facebook and Twitter.
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Want to Sell More Books? 23 Pinterest Tips for Authors

From socialmediajustforwriters.com

Do you use Pinterest to market your blog and books? Learn some new tips from Frances Caballo and other experts on the web.
Cendrine Marrouat - cendrinemarrouat.com:


A great curated list of tips for Pinterest. They are quick and easy to implement!

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Buffer's Social Media Report for May: New Stats and Strategies

From blog.bufferapp.com

A look at what we've been trying for our social media content, including branching out into Medium and Instagram!
Cendrine Marrouat - cendrinemarrouat.com:


The social media world wouldn't be the same without Buffer. The company is so transparent about its strategy and ideas that it deserves to be at the top of the list of great examples of social businesses.


Kevan Lee's post will give you plenty of food for thoughts for your own strategy. For example, the 1-pixel Pinterest tip is something you have probably never thought about!

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Stop Treating Pinterest Like a Social Media Platform

From blog.tailwindapp.com

While Pinterest is technically a social media platform, it's also so much more. Learn why you need to stop treating it like Facebook and Twitter.
Cendrine Marrouat - cendrinemarrouat.com:


Melissa Megginson's article makes some very valid points. Pinterest is certainly not designed for news content. Hashtags are listed differently from hashtags on Twitter and Facebook. And discussions are almost non-existent (at least in my circles). 


It's important to remember that you should never treat all social media platforms in the same way (a.k.a. the Facebook way)...

Daria Moudrolioubova's curator insight, May 14, 2015 11:22 AM

Très bonne analyse de ce que recherchent les internautes sur Pinterest, qui n'est pas un réseau social mais un moteur de recherche pour les gens sur le seuil d'un changement de vie important ou à la recherche d'inspiration.

Guest post: 5 common Pinterest marketing misconceptions

From socialmediaslant.com

Even though Pinterest has been with us for a while now and can drive significant traffic, many marketers are still unsure how to effectively incorporate this social network in their marketing strategies. They think Pinterest is a different version of Instagram or a more visually-oriented Facebook.
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A closer look at making great Pins and boards

From business.pinterest.com

With so much content out there, separating your Pins from the pack might feel a bit daunting—but fear not. Through three studies, we looked at more than 100,000 Pins to see how differences in things like text and background affect clicks and repins. Take a look at our video to learn more about creating eye-catching Pins:   
Cendrine Marrouat - cendrinemarrouat.com:


Do you know that tall pins are more visually engaging for your audience? I learnt a few new things reading this article and watching the two embedded videos. 


See it at https://business.pinterest.com/en/blog/closer-look-making-great-pins-and-boards 

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The Pinterest Conundrum

From blogs.forrester.com

I love Pinterest but I agree with the conclusions of this article. The platform can be confusing. 


Maybe it has a lot to do with the way many brands try to use it? Or maybe Pinterest is too young? It has great potential, though!


"The bottom line: Pinterest’s marketing value lies more in the future than in the present." - Nate Elliott


Read the post at http://blogs.forrester.com/nate_elliott/15-01-15-the_pinterest_conundrum


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Cendrine Marrouat 

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Off the Beaten Path: 6 Unusual Ways to Use Pinterest

From blog.hootsuite.com

The above picture is an example of résumé a pinner created to get a job at Pinterest. Pretty smart, right? 


This article highlights five more ideas to leverage the platform, including boards to help reunite families with their lost pets, report the news, and more. 


Read the article at http://blog.hootsuite.com/6-unusual-ways-to-use-pinterest


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Cendrine Marrouat 

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20 Brands to Follow and Learn from on Pinterest

From smallbiztrends.com

Whether you are looking for inspiration or are getting started with your Pinterest strategy, this article will certainly provide good food for thought. 


Tabby McFarland features 20 big brands that totally get the social network. Names include Starbucks (they rock the entire social media sphere, apparently!), Whole Foods, The Food Network, Kraft Recipes, L.L. Bean, and Etsy. 


Read the post at http://smallbiztrends.com/2014/11/brand-strategies-on-pinterest.html


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Cendrine Marrouat 

Gilbert C FAURE's comment, November 23, 2014 3:36 PM
in myopinion, if pinterest is good for brands, scoop.it is better for serious information, for science, research, teaching and learning!
Sarah Woloson's curator insight, December 8, 2014 10:25 PM

Some real life examples of brands that have mastered PM (Pinterest Marketing). These companies use the social media to exemplify, glamorize, and inspire customers to generate interest in products while providing a direct link to them for easy access. It's like instagram on steroids but with the same simplicity of use.

16 Tips For Using The New Pinterest Smart Feed

From staceycorrin.co.uk

Pinterest is slowly but surely becoming one of the most important social networks around. And not just for DIY stuff and home decor.


It doesn't matter in which industry you work. If you want to get exposure, Pinterest will provide it to you. However, you have to do more than pinning for the sake of pinning. Everything, from your pins to your boards, has to be optimized. You also have to interact with other members, repin, and like their pins.


In this excellent article written Stacey Corrin, you will learn that Pinterest is a little like Instagram. You reap what you sow. 


"It seems Pinterest is finally putting an emphasis on quality content. No more is it a game of how often you pin or how many followers you have to see your pins. It’s about providing the best value you can offer, in order to warrant showing up in someone’s feed."


Read it at http://staceycorrin.co.uk/16-tips-using-pinterest-smart-feed/


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Cendrine Marrouat

10 Tips to Improve Your Pinterest Marketing Strategy

From socialmouths.com

Like every other social networks, Pinterest requires a strategy to work. You don't have to reinvent the wheel. You have to think like your customers. 


What does it mean? Imagine yourself in their homes. How do you think they would organize everything? Your boards and pins have to make sense.

That's what William Johnson's article brought to mind. And it will be helpful for my own strategy! 


Read the post at http://socialmouths.com/blog/2014/06/06/pinterest-marketing-strategy/


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Cendrine Marrouat

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The Secret to Getting #1 Rankings on Google…Using Pinterest!

From kimgarst.com

Have you ever noticed how well Pins fare in Google Search? Well, thanks to Kim Garst, you can now increase the likelihood of your content being found. She has an awesome tip for you!


Read the article at http://kimgarst.com/the-secret-to-getting-rankings-on-google-using-pinterest


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Cendrine Marrouat

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What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs

From blogs.constantcontact.com

A very basic but interesting introductory guide to Instagram!


Read it at http://blogs.constantcontact.com/product-blogs/social-media-marketing/difference-pinterest-and-instagram

WendySoucie's curator insight, October 30, 2014 8:24 PM

While these numbers might be true on the surface, I think that some early adopters in the B2B space could effectively use both of these tools for recruiting and business leads since the competition is pretty sparse.

 

Lacking ideas for your Pinterest boards? Check out this infographic!

From socialmediaslant.com

Pinterest may be one of the most fun social media platforms to use, many small business owners and solo-entrepreneurs are still reluctant to use it. Is it because they don't understand how it works? No. To me, it has a lot more to do with a lack of inspiration. "What should I share there," people often ask me. "I don't have any ideas."
Technogala's comment, October 30, 2014 8:43 AM
Great tips
Technogala's comment, October 30, 2014 8:43 AM
Great tips

3 Mobile Pinterest Strategies That Work

From www.wadeharman.com

Pinterest is a visual platform that lends itself well to the mobile experience. It's great to share your brand's story in a way that speaks to your audience.


Wade Harman shares three easy tips that make a lot of sense:


1. Keep your most important boards at the top

2. Pay attention to your descriptions

3. Re-pin people


I see #3 as another way to curate content and increase visibility of your brand. What do you think?


Read the article at http://www.wadeharman.com/blog/mobile-pinterest-strategies-work/


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Cendrine Marrouat

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Grow your business with Pinterest

From business.pinterest.com

Some simple, yet effective ways to increase followership on Pinterest. 


I like the first suggestion: "Create three boards, each targeted to a different customer segment. Fill these boards with aspirational and actionable Pins that resonate with these audiences. "


What about you? 

Bucles de Comunicación's curator insight, October 17, 2014 5:30 AM

Distintas funciones para una misma app. Entretenimiento y oportunidad de mejorar tu trabajo a golpe de Pinterest

9 ways to drive traffic with Pinterest search

From business.pinterest.com

Every day Pinterest search drives millions of visits to other sites through referral traffic. We asked our resident SEO expert, Anna Majkowska, for suggestions on how you can help Pinners find your content and get more visits to your website. Here’s what she said:
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New notifications help businesses get discovered

From business.pinterest.com

We just rolled out a new section of Pinterest notifications called “News.” The News tab gives you a snapshot of what’s new with all the different Pinners, brands and boards you follow. You’ll also get updates from your Facebook friends on Pinterest. With News, you can discover things like the latest projects people are collecting Pins for or interesting businesses they’ve found to follow. (The one thing you won’t see are Pins that people save to their secret boards—as always, those are totally under wraps.)
Cendrine Marrouat - cendrinemarrouat.com:

I find this new feature a little messy to look at. What do you think?

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Image Search Engines: Pinterest Takes on Google

From everypost.me

Pinterest and Google are battling it out to become the ultimate image search engine. But who will win and claim the sought-after title?
Cendrine Marrouat - cendrinemarrouat.com:

Thinking that Google Search is the be-all and end-all of image search? Stop right here and check out this great infographic created by everypost. Pinterest is a very serious contender!


Pinterest search in eight features! 

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