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What Social Influencer Measurement Tools Are Good For… And What They’re Not

What Social Influencer Measurement Tools Are Good For… And What They’re Not | Social Media Tips, News, and Tools | Scoop.it
Despite the many benefits of influencer marketing, the popular social media measurement tools on the market are not quite up to the job.
Cendrine Marrouat - www.socialmediaslant.com's insight:

There is too much emphasis on numbers and not enough on what they mean. 

 

Lauren Dugan is absolutely right when she states that, "A high influence score from one of these tools [Klout, Kred, etc.] is like a quick sketch an artist does of his muse before he actually paints in the details – it’s an overview, but not much else."

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Joan Stewart's comment, August 6, 2013 10:31 AM
I concur, however many are selling themselves out there without substantiating the capabilities they profess to have gained.
Cendrine Marrouat - www.socialmediaslant.com's comment, August 6, 2013 2:21 PM
There are a lot of self-proclaimed gurus out there. Those tools have helped them find an excuse to not check their egos, I guess. ;-)
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Kred Story offers new insights into social media influence

Kred Story offers new insights into social media influence | Social Media Tips, News, and Tools | Scoop.it
PeopleBrowsr's brainchild Kred, launched Kred Story, its redesigned platform, on Tuesday.

 

Based on the social analytics company’s datamine of social data, Kred Story is a visual, RebelMouse-like stream that provides visitors with a snapshot of a Kred influencer’s online activity over time, including social media posts (Twitter and Facebook), mentions, interactions, links, photos, and commonly used words.

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