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Business in a Social Media World
The best social media content to help you take your business to the next level.
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QDF - Quality Deserves Freshness & "Fixing" An Editorial Mistake

QDF - Quality Deserves Freshness & "Fixing" An Editorial Mistake | Business in a Social Media World | Scoop.it

What Is QDF
Google has a favorite core concept - Quality Deserves Freshness. The concept changes content marketing in many ways such as:

* Content is publish & done.
* Content that sparks comments is prized.

* Content that promotes links and shares is good.

* Static Content is bad.

On Monday I made an editorial mistake. @Cendrine Marrouat - www.socialmediaslant.comwrote a great guest blog post for Curagami about content curation. My mistake was building a reference into an embedded slide deck in the title.

That editorial decision assumes too much. Any post MUST live up to its title and this one DID if a reader looked at Cendrine's great slides. If you didn't it was confusing. I added to the confusion by using a numbered list in the title and then NOT numbering the tips contained in Cendrine's slides.

We received a comment noting the dissonance my editorial decisions made. NOW WHAT DO YOU DO? Change the title back to Cendrine's better title and destroy the ripples the post earned. Change the blog title without changing the URL and Google sees and punishes the dispariety.

Better to ADD CONTENT IN because of QDF. I wrote in a couple of hundred words and re-shared the post on social as an object lesson in my need to become a better editor and QDF. NEVER take something away from Google they've indexed, has been shared or is inside your website's modeled evaluation.

Taking things away creates suspicion. Adding in new content helps with QDF and provides a new hook to share on social. QDF can be helped by:

* Comments.
* Feeds (if structured and embedded properly).
* Curation (of comments or other material).
* User Generated Content (UGC) such as social shares, comments, reviews and forms.

* Questions - great because "new to them" evergreen content promotes UGC for years.

* Polls - voting brings customers back and creates new social share hooks too.

If this information sounds like you really can't "fix" an editorial mistake as much as you create, curate and surf you way out of it you understand implications of QDF. Content in Google land is forever, but content in the new QDF world isn't static, unchanging and inviolate either.

Promise to write a post on QDF and how Google's search for the latest greatest and most relevant content means your content marketing needs to shift from "publish and done" to "publish, curate and publish again".



Via Martin (Marty) Smith
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5 Reasons @HaikuDeck Rocks Visual Marketing

5 Reasons @HaikuDeck Rocks Visual Marketing | Business in a Social Media World | Scoop.it

Haiku Deck Rocks Visual Marketing
If you haven't used http://www.haikudeck.com yet you should. Mark Traphagen turned me on to it and it is the best visual marketing tool out there. Here are 5 reasons we love Haiku Deck:

* SO EASY - the creators of Haiku Deck may have made the easiest to use tool on the plant.
* Free - Amazingly the tool is FREE (at the moment).
* Visual Marketing - we use the tool to find images from the Creative Commons. Content marketing is hampered without great images & Haiku Deck helps you find 'em.
* Their Community - great marketers creating awesome decks makes the Haiku Deck community one of our favorites (right up there with Scoop.it).
* Their team - the Haiku Deck team is responsive, social and they want to help.

If you aren't using this awesome content marketing tool yet, you should be.



Via Martin (Marty) Smith
Cendrine Marrouat - www.socialmediaslant.com's insight:

I'm right there with you, Marty!

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Happy birthday, World Wide Web!

Happy birthday, World Wide Web! | Business in a Social Media World | Scoop.it
Does the name Tim Berners-Lee ring a bell? He is the man who, on March 12, 1989, proposed "a universal linked information system" -- a.k.a. the World Wide Web.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Witnessing history in motion...

Happy birthday, World Wide Web!

I have no idea why, but I am fascinated by the big universe that is the Web, and how it came into being. While I don't understand how packets and nodes work, the simple fact that I'm here typing this message to people who live hundreds and even thousands of miles away from here is amazing. 

I'm not going to ask you what you were doing 25 years ago, of course. But do you remember the first time you used the Internet? 

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Ivor Nidea's curator insight, March 15, 2014 5:37 AM

I bet he didn't expect it to be used to spy on every person who uses it..

Nine0Media's curator insight, March 17, 2014 1:21 PM

#HappyBirthday #Nine0Media #WebDesign 

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The Internet: A Decade Later (Infographic)

The Internet: A Decade Later (Infographic) | Business in a Social Media World | Scoop.it
Did you know that there were only 3 million websites and 569 million Internet users in 2002? Internet Explorer was the king of browsers and web pages took about 16 seconds to load. Ten years later,...
Cendrine Marrouat - www.socialmediaslant.com's insight:


We have come such a long way in ten years! 

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What the Web Looked Like Before Google

What the Web Looked Like Before Google | Business in a Social Media World | Scoop.it
Today marks the 15th anniversary of Google: What would the Internet look like if there were no Google today? 
Cendrine Marrouat - www.socialmediaslant.com's insight:

Do you know that Google Search recently turned 15?

 

In 1998, the Internet was very different from today. Its big stars were Yahoo, AOL, Internet Explorer, Hotmail, and GeoCities.

 

I still remember the sound the modem made when I logged onto the Internet. Yes, there was no wireless Internet then. Actually,  most of us had never heard of unlimited access. My mom paid about $30 every month for 24 hours. If you went over the limit, each additional hour was three or four dollars!

 

Those born after the 1980s will probably have no recollection of what the online world looked like at the time. Luckily for us, Rebecca Greenfield has done some research and shares some cool screenshots and information in her article.

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Wikimedia begins testing encrypted HTTPS browsing by default for all Internet users

Wikimedia begins testing encrypted HTTPS browsing by default for all Internet users | Business in a Social Media World | Scoop.it
Less than two weeks after implementing secure HTTPS connections for users who log in to its sites, Wikimedia -- the organization behind Wikipedia and other websites -- has kicked off ...
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Bruce Schneier Warns of Internet Dangers and that we Lack the Social or Political Will to Face Them

Bruce Schneier Warns of Internet Dangers and that we Lack the Social or Political Will to Face Them | Business in a Social Media World | Scoop.it
Bruce Schneier says “we as a society are heading down a dangerous path.”
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Plenty of Awesomeness by @cendrinemedia: Infographic: How the Internet has changed the world

Plenty of Awesomeness by @cendrinemedia: Infographic: How the Internet has changed the world | Business in a Social Media World | Scoop.it
Still not convinced about the role played by the Internet and social media in our lives? Check out this great infographic below.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Really nice infographic! 

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Interview with Joep Drummen, co-founder of The Big Internet Museum

Interview with Joep Drummen, co-founder of The Big Internet Museum | Business in a Social Media World | Scoop.it
Do you know that the Internet has its own museum? Aptly named "The Big Internet Museum", the digital spot was founded by Netherlanders Dani Polak, Joep Drummen
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Do you know that the Internet has its own museum?

Do you know that the Internet has its own museum? | Business in a Social Media World | Scoop.it
Speak Freely. Write Your World.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Opened a month ago! Geeks are going to love this site!

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Interview with Joe Plummer, creator of 'Real Actors Read Yelp'

Interview with Joe Plummer, creator of 'Real Actors Read Yelp' | Business in a Social Media World | Scoop.it

Have you ever watched an episode of "Real Actors Read Yelp"? If not, time to do that!

 

I had the honor to interview Joe Plummer, the creator of the series, and am sharing the article with you here. 

 

I think the idea behind RARY is really smart. What about you?

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The Evolution of the Internet: 1996 vs. 2011 (Infographic)

The Evolution of the Internet: 1996 vs. 2011 (Infographic) | Business in a Social Media World | Scoop.it

I do not know about you, but I love history! I especially enjoy to see how technology has evolved over the decades.

 

Do you remember what websites looked like in 1996? Here is a neat infographic from Online University that will probably bring back memories. I know that it does, in my case.

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Go Back In Time: How 10 Big Websites Looked 15 Years Ago

Go Back In Time: How 10 Big Websites Looked 15 Years Ago | Business in a Social Media World | Scoop.it
The year was 1997. Apple was a struggling computer company, AOL was a booming Internet service provider, Microsoft was on the verge of releasing Windows 98, and the Web was a very different place.
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Curated by Cendrine Marrouat - www.socialmediaslant.com
Social media coach | blogger | curator. Author of "The Little Big eBook on Social Media Audiences". Founder of Social Media Slant. Photographer. "Social Media from a Human Perspective" - http://www.socialmediaslant.com