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Business in a Social Media World
The best social media content to help you take your business to the next level.
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Why Google+ has to shrink to grow

"One day in 2013, I received an email from Google informing me that YouTube was preparing to fix its notoriously bad comment section. The proposed savior was Google+, then a little over 2 years old. By harnessing people’s real identities and reputations, the thinking went, the most toxic and spammy of commenters would sink to the bottom, and the cream of the comments would rise to the top."

Cendrine Marrouat - SocialMediaSlant.com's insight:


All I could think of while reading this article was: "Finally an intelligent conversation on Google+!"


To many the Plus is a failed experiment because Google tried to compete with Facebook. But to me, it has never been about that. The platform is not a failure. It's just the perfect example of a business that pays attention to what its community and customers say. 


I have always felt that Google listens to users. And as Casey Newton mentions in this post, Google+ is now finally small enough to build on. It’s focused, self-contained, and at least by Google terms, not overly ambitious."

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Google+: A quick look at Collections

Google+: A quick look at Collections | Business in a Social Media World | Scoop.it
Interested in leveraging Collections for your business? This quick guide is for you!
Cendrine Marrouat - SocialMediaSlant.com's insight:


Do you know that Google+ Collections can help you increase engagement on your posts? 


Here is a quick introduction to this new feature, with tips and suggestions. 

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Guest post: Some important dos and don'ts for your Google+ Page

Guest post: Some important dos and don'ts for your Google+ Page | Business in a Social Media World | Scoop.it
Like it or not, Google+, is here to stay. Even if you've roundly ignored the plaform in your personal social media life, you can't afford to do the same with your company. Cultivating an active, well-trafficked page takes time and effort, but the advantages it brings are well worth the investment.
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A Simple Trick to Measure Your Google+ Reach

A Simple Trick to Measure Your Google+ Reach | Business in a Social Media World | Scoop.it
Have you ever wished there was a way to see how many views your posts are getting on Google+? This trick will help you do exactly that. And it's dead simple!
Cendrine Marrouat - SocialMediaSlant.com's insight:

The trick is dead simple, but I'm sure you didn't think about it!

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The Anatomy of a Super Engaging Google+ Post

The Anatomy of a Super Engaging Google+ Post | Business in a Social Media World | Scoop.it
Looking for some extra engagement on your Google+ posts? Well, this post will help get your content flying!
Cendrine Marrouat - SocialMediaSlant.com's insight:

Awesome infographic and extra formatting tip from Martin Shervington!

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donhornsby's curator insight, February 2, 2015 7:46 AM

Google Plus is not just like other social media platforms. This is a helpful post in providing information on how to use it effectively.

Venkatesh Iyer (venkyiyer.com)'s curator insight, February 3, 2015 12:37 AM

Rather short post.

Bart van Maanen's curator insight, February 3, 2015 5:05 AM

Google+ blijft een mooi platform om goeie info te delen. Deze infographic toont de elementen voor een aantrekkelijk bericht om te delen.

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Grow your Google+ audience organically with these tips (Infographic)

Grow your Google+ audience organically with these tips (Infographic) | Business in a Social Media World | Scoop.it

I love Everypost's infographics. This one offers great tips!

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Alexander Abramov's curator insight, January 10, 2015 11:24 PM

Grow your Google+ audience organically with these tips #infographic
january 9, 2015 · by Cendrine Marrouat

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The B2B primer on Google+ (Part 1) - B2B News Network

The B2B primer on Google+ (Part 1) - B2B News Network | Business in a Social Media World | Scoop.it

At three, Google+ is one of the major platforms around. And while many B2C brands and marketers have jumped on the bandwagon, the same cannot be said of the B2B segment.


In this article, I through G+'s main features and share some best practices to ensure exposure and success. 


Note that it is a two-parter. Next week, I will blog about some B2B companies to follow. 


Read the article at http://www.digitaljournal.com/b2bnn/2014/11/b2b-primer-google-part-1/


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Cendrine Marrouat

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Curating on the Go? Google+ and Paper.li Can Help!

Curating on the Go? Google+ and Paper.li Can Help! | Business in a Social Media World | Scoop.it

As a curator, I used to fieel overwhelmed by all the options I had to find content. Thanks to the two tools I describe in this article, the feeling is gone. And everything lands where I'm the most comfortable reading. 


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Cendrine Marrouat

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Become a Google+ Power User with These 15 Tricks, Features, and Tools

Become a Google+ Power User with These 15 Tricks, Features, and Tools | Business in a Social Media World | Scoop.it
The hidden and little-known tricks, features, and tools that will make you a power user of Google+.

Via B.L. Ochman, Dawn Jensen, robosheauk
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Michelle Gilstrap's curator insight, October 6, 2014 12:48 PM

Google + is still with us and it is a unique circle of users that many of us are using. Check out these tips

Helen Stark's curator insight, October 7, 2014 10:19 AM

Nice infographic.

THE *OFFICIAL ANDREASCY*'s curator insight, October 21, 2014 8:53 PM

Expand your social networkHere are some great Google+ page recommendations to follow.


MUST READ: Four phenomenal SEO tips about Google+, that will increase your authority and boost your rankings



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Google+ University - A Complete Curriculum for Business

Google+ University - A Complete Curriculum for Business | Business in a Social Media World | Scoop.it
Everything a business needs to get started on Google+. This free course includes 40+ modules from Google+ 101 to Google+ 601. Get started today!
Cendrine Marrouat - SocialMediaSlant.com's insight:


@Mike Allton has written extensively on Google+. And now he has gathered all the links in one article to make it easier for us to find what we are looking for. 


COURSE SYLLABUS:

  • GOOGLE+ 101: Introduction to Google+
  • GOOGLE+ 201: Getting Around The Plus
  • GOOGLE+ 301: Growing Your Business with Google+
  • GOOGLE+ 401: Advanced Plussing
  • GOOGLE+ 501: HOAs, Tools & Communities
  • GOOGLE+ 601: Google Authorship


Genius!

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Google Plus - Frequently Asked Questions! - Plus Your Business

Google Plus - Frequently Asked Questions! - Plus Your Business | Business in a Social Media World | Scoop.it
Here is a collection of some of the most common questions we tend to be asked in the PYB community, and some we think you would benefit is knowing too!
Cendrine Marrouat - SocialMediaSlant.com's insight:


An excellent resource to keep close by when using Google+!

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Janet Vasil's curator insight, July 6, 2014 9:15 AM

I plan to keep this FAQ guide handy - good resource round-up.

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Google+ Platform — Google Developers

Google+ Platform — Google Developers | Business in a Social Media World | Scoop.it
Cendrine Marrouat - SocialMediaSlant.com's insight:

This article answers the following question:


How do I get my web page content to render with a full-bleed image and a description when users share it on Google+ using a URL?


Two markups: Schema.org and Open Graph. 

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Increasing engagement on Google+ is that easy!

Increasing engagement on Google+ is that easy! | Business in a Social Media World | Scoop.it
One question people often ask me is: "How can I get more responses to my posts on Google+?"Here is an easy tip to help you gather steam.First, Let Me Bust One of the Biggest Myths out ThereGoogle+ is
Cendrine Marrouat - SocialMediaSlant.com's insight:


One top tip to easily increase engagement on Google+. Works like a charm!

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Miquel Loriz's curator insight, June 5, 2014 3:20 AM

Menciona a otros con+ o @ (aunque con prudencia)

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Guest post: 6 creative ways to fuel your Google+ Page

Guest post: 6 creative ways to fuel your Google+ Page | Business in a Social Media World | Scoop.it
Google continues to grow and improve its impressive social platform with smart capabilities and increasingly significant SEO value. However, the truth is many brands are still unaware of what exactly you can do on the platform. Google+ offers a lineup of intuitive tools that can help brands across all industries attract a following on the network and grow their online presence. But beyond setting up a business Page to take advantage of the search benefits that come with it, how can you use the social platform to set your business apart from the rest of the competition?
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The dos and don'ts of Google+ hashtags (Infographic)

The dos and don'ts of Google+ hashtags (Infographic) | Business in a Social Media World | Scoop.it
Initially introduced on Twitter, hashtags are now commonly used on many social networks. Hashtags allow people to find and participate in conversations on topics that interest them. As a result, small businesses and entrepreneurs taking advantage of them are more likely to be found than those that don't.
Cendrine Marrouat - SocialMediaSlant.com's insight:


Hashtagging on Google+ is an art form. Learn more about it with this interesting infographic. 

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Want to format your Google+ posts like the pros? Try this extension

Want to format your Google+ posts like the pros? Try this extension | Business in a Social Media World | Scoop.it
One of the most interesting features of Google+ is the ability to style the text of your updates to make them look like blog posts. Not too sure what they are? No worries! Post Editor for Google+ to the rescue!
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A.K.Andrew's curator insight, May 20, 2014 2:53 PM

Sounds like a great tool to improve your G+ posts

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Google+ is NOT walking dead

Google+ is NOT walking dead | Business in a Social Media World | Scoop.it
Almost two years ago, I wrote a post ("Can we stop bashing Google+ now?") that I hoped would change the popular mindset about Google+. I was obviously naive. Google+ may have gained many new users since then, but the bashing has never stopped.
Cendrine Marrouat - SocialMediaSlant.com's insight:


When you open a can of worms, get ready for the backlash...

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Jaana Nyström - Google+ - Frequently asked questions about Google+ Communities …

Jaana Nyström - Google+ - Frequently asked questions about Google+ Communities … | Business in a Social Media World | Scoop.it
Cendrine Marrouat - SocialMediaSlant.com's insight:


A very good reference to bookmark if you are getting started with Google+ Communities...

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Luiz Fernando - Google+ - See the posts from all your circles in chronological order!…

Luiz Fernando - Google+ - See the posts from all your circles in chronological order!… | Business in a Social Media World | Scoop.it
Cendrine Marrouat - SocialMediaSlant.com's insight:


Something totally new for me! Did you know?

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Google Authorship Not Working - Authorship Photo Disappear?

Google Authorship Not Working - Authorship Photo Disappear? | Business in a Social Media World | Scoop.it
546 Flares 546 Flares × Once you’ve set up Google Authorship (or Publisher) on your blog (or you’re wondering why your photo disappeared from the search results) you need to test your configuration to ensure it’s working properly. It’s important you know how to test your configuration since many plugins and approaches for adding authorship …
Cendrine Marrouat - SocialMediaSlant.com's insight:


A gem! 


The best part of the article is when the author describes the reasons why you cannot see your picture in search results showing your site or articles. Will probably answer a lot of your questions. 

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Mark Traphagen - Google+ - Any Profile Link Will Verify Authorship (Not Just…

Mark Traphagen - Google+ - Any Profile Link Will Verify Authorship (Not Just… | Business in a Social Media World | Scoop.it
Cendrine Marrouat - SocialMediaSlant.com's insight:


According to Google+ authority Mark Traphagen, you do not need to add links to your site in the "Contributor To" section of your About page to claim Authorship. It works if the URLs are in "Other Profiles". 



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Turn your Google+ stream into a blog with +Plusses

Turn your Google+ stream into a blog with +Plusses | Business in a Social Media World | Scoop.it
If you love Google+, here is a service that will make you love it even more: +Plusses.
Cendrine Marrouat - SocialMediaSlant.com's insight:


Simple to use and offers an alternative to your visitors. Not everyone is on Google+, after all!

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What is Google Authorship? Tips and Resources

What is Google Authorship? Tips and Resources | Business in a Social Media World | Scoop.it
As professional content curators, creators, and promoters, we've all heard about the importance of Google Authorship, and know that, somehow, it does have more benefits than just causing our beautiful faces to show up in search results next to content we've published.
Cendrine Marrouat - SocialMediaSlant.com's insight:


This article does not rock because I am mentioned. No, no, it rocks because @Ally Greer did a fantastic job highlighting the most important tips and resources about Google Authorship. Love it!

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Heather Koroll's curator insight, March 4, 2014 8:28 PM

add your insight...

 

 
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Google+ now has 1.15 billion users!

Google+ now has 1.15 billion users! | Business in a Social Media World | Scoop.it

Looking for updated traffic numbers on Google+ traffic? Social media agency We Are Social released an interesting infographic on Wednesday. Here are some highlights

Cendrine Marrouat - SocialMediaSlant.com's insight:
I have included some stats on Google products in the article...
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John Thomas's curator insight, February 15, 2014 12:44 PM

Looking for updated traffic numbers on Google+ traffic? Social media agency We Are Social released an interesting infographic on Wednesday. Here are some highlights

Cendrine Marrouat - SocialMediaSlant.com's comment, February 15, 2014 5:20 PM
@malek, nerds are people too. ;-)
Tomas Trejbal's curator insight, February 20, 2014 4:49 AM

few interesting stats about G+ and other Google services... dominant sales of Android phones positively affects number of Google + subscribers...

Curated by Cendrine Marrouat - SocialMediaSlant.com
Social media blogger & coach, content curator, author, and photographer. Founder of Social Media Slant and Cendrine Marrouat Photography. Paper.li blog staff writer and B2B News Network columnist