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Business in a Social Media World
Cendrine Marrouat curates the best social media content to help you take your business to the next level.
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12 Amazing Facebook Cover Photos With Simple, Clean Design

12 Amazing Facebook Cover Photos With Simple, Clean Design | Business in a Social Media World | Scoop.it
Not sure how to design a Facebook cover photo? Rule #1: keep it simple, sweetie! Here are 12 amazing Facebook cover photos that use simple, clean design.
Cendrine Marrouat - www.socialmediaslant.com's insight:


A great selection for inspiration!

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Venkatesh Iyer (venkyiyer.com)'s curator insight, July 5, 1:12 AM

Yes, these are great cover photos, indeed.

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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Business in a Social Media World | Scoop.it
 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
Cendrine Marrouat - www.socialmediaslant.com's insight:


We have talked ourselves into believing that sites like Facebook or Twitter would solve all our content marketing problems. The problem with that is the fact that these platforms can do whatever they want with our content. They live in their own bubble. 


Guillaume Decugis offers some great insight on the importance of content curation and why a brand should always focus on their own hub -- and redirect people to it as often as possible. 

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Eat24: Life Without Facebook

Eat24: Life Without Facebook | Business in a Social Media World | Scoop.it
As you might have heard, we shut down our Facebook page. Did the world end? Are we now bankrupt? Find out here!
Cendrine Marrouat - www.socialmediaslant.com's insight:


Eat24 tells us what happened after they closed their Facebook Page. And apparently, it's very good!

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shir biran's curator insight, May 5, 5:29 AM

The fear from social networks that holding us...

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The Complete Guide to Growing Your Organic Facebook Reach

The Complete Guide to Growing Your Organic Facebook Reach | Business in a Social Media World | Scoop.it
Facebook reach is on the decline for just about everyone. Here are some new strategies we've been trying at Buffer to change that.
Cendrine Marrouat - www.socialmediaslant.com's insight:


With declining reach and the impending "doom" of having to pay for everything on Facebook, people have been trying to look at creative ways to salvage their work on the social networking site.  


While I don't believe small business pages will be able to make their presence profitable, Kevan Lee offers some very nice ideas on the Buffer Blog. For example:


- Share behind-the-scenes content

- Engage your audience with questions

- Share self-explanatory pictures and visual content. 


I really like idea #3, actually. It makes a lot of sense. 


What do you think? 

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Elizabeth Thomas's curator insight, July 7, 1:38 PM

Is Facebook still the best advertising value available to small and medium-sized businesses? You betcha! We just have to work harder and implement better strategies to maximize organic reach.

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A Breakup Letter to Facebook from Eat24

A Breakup Letter to Facebook from Eat24 | Business in a Social Media World | Scoop.it
Facebook: we’d love to say “It’s not you, it’s us” but it’s totally you. You’ve changed. A lot.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Is it a goodbye? lol

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Heather Koroll's curator insight, March 29, 8:27 PM

add your insight...

 
Venkatesh Iyer (venkyiyer.com)'s curator insight, March 30, 6:20 AM

You can pay someone to get you a lot of Facebook likes. Or you can pay FACEBOOK to get you a lot of Facebook likes.

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This Man's $600,000 Facebook Disaster Is A Warning For All Small Businesses (FB)

This Man's $600,000 Facebook Disaster Is A Warning For All Small Businesses (FB) | Business in a Social Media World | Scoop.it

Raaj Kapur Brar runs a small but successful empire of online fashion magazines from his base just outside Toronto. Some of his titles are huge online brands, such as Fashion & Style Magazine, which has 1.6 million Facebook fans. 

Cendrine Marrouat - www.socialmediaslant.com's insight:


If Shakespeare was still alive today, he may have rewritten Marcellus’ famous Hamlet speech into “Something is rotten in the state of Facebook.” 


Joke aside, since the publication of Veritasium’s video, which shows evidence that Facebook’s revenue is based on fake likes, a lot of experts have started calling out the company’s flawed advertising model.


This article is another good example of what is really going on right now — and why other social media venues may be a better fit for your business.


Recently, Brar has fallen out of love with Facebook. He discovered — as Business Insider reported recently — that his Facebook fanbase was becoming polluted with thousands of fake likes from bogus accounts. He can no longer tell the difference between his real fans and the fake ones. Many appear fake because the users have so few friends, are based in developing countries, or have generic profile pictures.

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Happy birthday, Facebook!

Happy birthday, Facebook! | Business in a Social Media World | Scoop.it

Facebook is turning 10 this week. In social media terms, this is a huge accomplishment! Originally named Thefacebook, the company keeps growing and making the news. 

Cendrine Marrouat - www.socialmediaslant.com's insight:


Whether you love or hate Facebook, there is no denying that the company has had a lot of impact on people since its inception. In social media terms, 10 years is a great achievement!


I did some research to find “historical landmarks” and bring you some of the latest stats. Also, if you wonder who the first Facebook users were, I have included the list in my article too!

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6 Random Social Media Tips to Help You Improve Your Marketing Today - - The Buffer Blog

6 Random Social Media Tips to Help You Improve Your Marketing Today - - The Buffer Blog | Business in a Social Media World | Scoop.it
When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and the like.
Cendrine Marrouat - www.socialmediaslant.com's insight:


This is mostly for Twitter, but some of the tips are real gems!

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Richard Shulman's curator insight, January 29, 10:58 AM

This is a MUST read! The tips are fabulous and the corrections to common mistakes are not to be missed. Read, then re-read, you will be thankful you did!

Julie Yost's curator insight, January 29, 2:10 PM

if Twitter is part of your biz strategy, this is a good read

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Facebook Reveals First Country-By-Country Mobile Stats

Facebook Reveals First Country-By-Country Mobile Stats | Business in a Social Media World | Scoop.it
Looking for international stats on Facebook usage? TechCrunch has obtained never-before released metrics (million active / mobile users). Countries include Germany, France, Spain, Italy, Sweden, Tu...
Cendrine Marrouat - www.socialmediaslant.com's insight:


It's great to have stats from outside the US for once! 

Thank you TechCrunch!

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Studies show more than 40 percent decreased organic reach on Facebook - Inside Facebook

Studies show more than 40 percent decreased organic reach on Facebook - Inside Facebook | Business in a Social Media World | Scoop.it
Many marketers and Facebook page admins are reporting that they're seeing an extreme drop in organic reach — and claim it has been going on for months.
Cendrine Marrouat - www.socialmediaslant.com's insight:

Official confirmation that the drop in organic reach is huge. 



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Comunicologos.com's curator insight, December 27, 2013 12:07 PM

Estudios demuestran que disminuyó más del 40 por ciento el alcance orgánico en Facebook:

Adam Smith's curator insight, January 5, 4:11 PM

This is when you have to start blending traditional advertising and digital marketing so the impact of the decrease in organic reach of facebook isn't so detrimental 

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This week in social media (December 9-13, 2013)

This week in social media (December 9-13, 2013) | Business in a Social Media World | Scoop.it
Here is a quick roundup of some of the latest happenings in the social media world.
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Why You Should Opt Out of Facebook Advertising

Why You Should Opt Out of Facebook Advertising | Business in a Social Media World | Scoop.it
Facebook has admitted to showing fewer posts from your Page to your fans, and using that drop in reach to encourage more ad buys. I’m opting out of Facebook’s Advertising money pit, and you should too.
Cendrine Marrouat - www.socialmediaslant.com's insight:

The truth is out! 

 

 

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Kwang Hyun's curator insight, December 13, 2013 1:43 AM

Social media advertising isn't always the greatest thing ever. Just a quick article shows why the advertising in Facebook isn't really worth it.

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This week in social media (November 25-29, 2013)

This week in social media (November 25-29, 2013) | Business in a Social Media World | Scoop.it
Here is a quick roundup of some of the latest happenings in the social media world. Facebook Facebook introduced a simplified interests targeting option for marketers. The company also appears to b...
Cendrine Marrouat - www.socialmediaslant.com's insight:

A very short roundup this week!

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12 Amazing Facebook Cover Photos With Simple, Clean Design

12 Amazing Facebook Cover Photos With Simple, Clean Design | Business in a Social Media World | Scoop.it
Not sure how to design a Facebook cover photo? Rule #1: keep it simple, sweetie! Here are 12 amazing Facebook cover photos that use simple, clean design.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Really simple, but effective designs!

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Bookmark any Facebook post with this Chrome extension

Bookmark any Facebook post with this Chrome extension | Business in a Social Media World | Scoop.it
I am a very picky Facebook user. I only share and like content that will be useful to those who follow me and / or will entertain them. Many interesting things pop up in my newsfeed. Unfortunately, I don't always have time to read them until later. So, before taking any action, I use a Chrome extension called "Facebook Favorite."
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0% Organic Reach on Facebook- Will This Be You?

Find out if your brand is at risk to lose all of its organic reach in the coming months. And my opinion on what you can do to fix it.
Cendrine Marrouat - www.socialmediaslant.com's insight:


A refreshing way to look at the Facebook reach issue...

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MizWalidah's comment, April 28, 2:53 PM
Thanks Cendrine. Good piece. This information is also transferable to music fan pages.
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How to Fight Back Against Decreasing Facebook Visibility

How to Fight Back Against Decreasing Facebook Visibility | Business in a Social Media World | Scoop.it
Facebook's recent algorithm changes are impacting small businesses. What can you do to fight back against decreasing Facebook visibility?
Cendrine Marrouat - www.socialmediaslant.com's insight:


Worried about people not seeing your updates on Facebook anymore? You are not the only one! Many people have complained about it.


There will soon come a time when paying to play is of the essence on the social network. So, as Liz Alton says, "If Facebook as a network sends you customers that tend to make purchases and a decline in this traffic flow will cause your business to take a hit, it’s time to evaluate your advertising options." 


Otherwise, you can always look at other options: Twitter, LinkedIn, Pinterest, Google+, and Scoop.it (of course).


Some interesting tips in this article. 

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Your Facebook Page may be better off without direct messages

Your Facebook Page may be better off without direct messages | Business in a Social Media World | Scoop.it
Brands without the Message button on their Facebook Page receive an average of 991 questions on their Timeline, compared to 195 questions for those displaying the button.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Not exactly surprising, is it? 

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Caroline Dinouard's curator insight, March 27, 4:44 AM

Facebook page without Message Button is good for interaction with customers but if a client need to give you personal informations, he may feel lost. So, brands have to complete their profils with a dedicated email for social media

Cendrine Marrouat - www.socialmediaslant.com's comment, April 2, 12:11 AM
@M. Philip Oliver You are welcome!
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10 Ways to Be a Better Facebook Community Manager

10 Ways to Be a Better Facebook Community Manager | Business in a Social Media World | Scoop.it
10 Ways to Be a Better Facebook Community Manager
Cendrine Marrouat - www.socialmediaslant.com's insight:


Suggestions 4 and 5 are super important!

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This week in social media (January 27-31, 2014)

This week in social media (January 27-31, 2014) | Business in a Social Media World | Scoop.it

Here is a quick roundup of some of the latest happenings in the social media world. Facebook Facebook announced the upcoming launch of its new iPhone app. With Paper, you will be able to keep an eye on your News Feed, while also checking out content from emerging voices and well-known publications in more than 12 categories.

Cendrine Marrouat - www.socialmediaslant.com's insight:


Facebook, Google, Pinterest, LinkedIn, Twitter, Yahoo, and more...

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Gilbert Faure au nom de l'ASSIM's comment, February 1, 4:50 AM
Cendrine, What do you think of the Paper approach? How is it different from Scoop.it or from other curation tools, Pinterest; Paper.li... I don't like for my topics,
Cendrine Marrouat - www.socialmediaslant.com's comment, February 1, 5:44 AM
I think the idea has potential. But we already have Flipboard, so I don't know...<br><br>I won't be able to answer your question, as it will only be open to U.S.-based users.<br>
Mariska Elders's curator insight, February 7, 4:10 PM

Eager to start testing CircleCount's new feature!

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Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy

Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy | Business in a Social Media World | Scoop.it
Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy
Cendrine Marrouat - www.socialmediaslant.com's insight:


"Semantic search and organic reach or a platform requiring your hard-earned cash in order to gain the attention of your current fans?" - @Rebekah Radice

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In Europe, Content-Sharing on Twitter Near-Even with Facebook

In Europe, Content-Sharing on Twitter Near-Even with Facebook | Business in a Social Media World | Scoop.it
Content-sharing is most commonly done on Facebook, around the world. But research suggests Twitter rivals it closely in Europe, and is also popular for content-sharing in Asia-Pacific and the Middle East and Africa.
Cendrine Marrouat - www.socialmediaslant.com's insight:


Europeans share almost as much on Twitter as they do on Facebook. 

This is easy to figure out. Adoption of Twitter came much longer after Facebook. Europeans (especially the French) are getting tired of FB's antics. 

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Typing counts as recorded data on Facebook...

Typing counts as recorded data on Facebook... | Business in a Social Media World | Scoop.it

"[E]verything you type in Facebook’s post text box is being recorded and stored regardless of whether you post it or not. I am generally pretty relaxed about online privacy, but the fact that this type of data is stored is rather disturbing. It feels as if someone managed to read your thoughts and save them in a database."

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Tired of seeing annoying things on Twitter and Facebook? Rather to the rescue! | Social Media Slant

Tired of seeing annoying things on Twitter and Facebook? Rather to the rescue! | Social Media Slant | Business in a Social Media World | Scoop.it
Rather is a Chrome extension that blocks unwanted stuff in your feeds and replaces it with Instagram photos that you may be more interested in seeing.
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Kwang Hyun's curator insight, December 12, 2013 10:43 PM

Social media can be annoying to some poeple because they are few repetitive things in the internet that people already have seen it. It's one of the things we get spoiled easily because we've seen it so much.

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Why Facebook pages are a bust for brands

Why Facebook pages are a bust for brands | Business in a Social Media World | Scoop.it
Coca-Cola, Red Bull and Converse are the top three brands on Facebook, combining for more than 150 million fans. It's a staggering figure, but they really can't afford to have any fewer, given that...
Cendrine Marrouat - www.socialmediaslant.com's insight:

 

Those who have followed me for a while know how much I dislike Facebook.

 

Whenever I post something on my Page, I don’t expect much beyond a couple of likes and some neutral comments, such as “great”, “bad” or “LOL”. My audience is not really there.

 

And the worst part is: No one sees my updates anyway. The article says 16% but it is an average and a lot of business owners are more in the lower 10%.

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Scott Gipson's curator insight, December 1, 2013 4:47 PM

Managing a Facebook page for your brand is not easy and not everyone can do it effectively. This article attempts to explain why Facebook pages along with other obligatory social strategies, have largely been a disappointment for meaningful, two-way interactions between brands and consumers. According to this article, Facebook brand pages are not built to engage more than a tiny fraction of consumers/fans.

            After a brand puts up a new Facebook post, users can “Like,” comment on or share the material. While each one only takes a couple seconds, how much of a real connection can you have to a brand in a matter of seconds? When evaluating engagement, Facebook places the greatest value on comments because they take the longest amount of time to complete. In a recent review of more than 10,000 comments on posts from top brands, the average comment was nine words long. These comments ranged from full sentences to LOLs, smiley faces and completely off-topic responses like, “I like pop tarts.” The fact that people can simply respond doesn’t make it truly interactive, meaningful or effective for brands. You could argue that it’s more publishing than it is engagement.
            When a brand on Facebook posts a status update and asks for “Likes,” shares, and comments it’s essentially saying the same thing at the same time to the same people in the same way. Few, if any, respond. The solution is to speak to consumers directly and in more personalized ways. While brands can’t speak to each person in a one-to-one conversation, brands can share personal communication with their followers through targeting and segmenting posts to users based on individuals’ unique interests, “Likes,” response patterns, and other useful data. This method will most likely result in a higher response rate and reliability. Also, Facebook doesn’t allow brands to send welcome messages or any personal acknowledgement whatsoever. If you join a mailing list, subscribe to a site or do anything with a brand, they’re quick to respond with a thank-you and “welcome aboard.” Facebook ensures no such correspondence occurs, even if brands and consumers would like it to. Therefore, if Facebook prevents the most basic attempts for two parties to start a relationship, it can’t actually be facilitating relationship building.
            Lastly, big “fan” counts are important signals to senior managers and competitors who want to know if you have a presence on Facebook. However, brands know that value is driven from actual interaction and user participation on the page itself. With subsequent interactions not extending beyond a tiny portion of fans, a large fan count is really a signal of just how many people you’ve gathered to ignore you.
            This article ties into Chapter 6: Consumer Relations in our Public Relations Practices book. “If you don’t succeed in attracting and then building continuing relationships with consumers, you’ll be out of business and nothing else will matter” (Center et al. pg. 131). On one hand I agree with the author of this article. Facebook brand pages have become a place where brands collect their customers just to ignore them later, alongside those who just “Liked” their page for a chance to win a free iPad. However, I still think Facebook brand pages are very important for companies. Businesses just need to realize that Facebook brand pages have limited capabilities when it comes to building relationships with consumers.