Business in a Social Media World
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Buffer: A model of transparency


In October 2013, when Buffer was hacked, the team behind the scheduling tool for Twitter, Facebook and LinkedIn did something that many considered awesome. 

Cendrine Marrouat -

I came across this interview with Leo Widrich and Joel Gascoigne, the co-founders of  Buffer, today, and had to share it. To me, Buffer is a role model in the transparency arena. 

That also explains why the company has enjoyed so much success these last few months. 

The interview  is 8-minute long, but well worth a watch.

Jenna Diaz-Gonzalez's curator insight, July 8, 2014 4:53 PM

Transparency is one of Buffer’s core values. The company feels that by being transparent, it’s a mutual benefit to itself and consumers. After being hacked, Buffer used its transparency to mitigate concerns from consumers, thereby avoiding animosity and gaining loyalty.  

How the Founder of Buffer Tweets: The System and 5 types of Tweets to Keep your Followers Engaged - - The Buffer Blog


Our CEO Joel recently changed the way he thinks about sharing on Twitter, and I really like his new approach. And if you just take a brief glance at his Twitter account, you’ll what an engaged following Joel was able to build over the past.
Cendrine Marrouat -

Want to increase engagement on Twitter?

It’s a great question, because Twitter can sometimes feel like a tough nut to crack.

The answer is in Belle Beth Cooper’s article. She has spent quite some time observing Joel Gascoigne, the CEO of scheduling app Buffer, in action.

In this case study, she reveals the types of Tweets that Gascoigne posts, how he formats and optimizes them, and what he does to find the content he shares.

“His Tweets regularly even outperform the ones posted on the @buffer Twitter account, which, at around 162,000 have roughly 6-7 times the following of Joel’s at 25,000 followers.”

A must-read!

Christina's curator insight, January 10, 2014 7:13 AM

A fresh, simple and genius approach to tweeting. 

Chris Agro's curator insight, January 10, 2014 9:47 AM

I love Buffer. Not only a good solution but they have a great blog.

Buffer hits the 1 million user mark


Buffer announced on Thursday that it had reached a milestone: 1 million users! Created by Joel Gascoigne and Leo Widrich, the scheduling app for Facebook, Twitter, LinkedIn, and Google+ launched on...
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Buffer adds support for LinkedIn Company Pages


If there is a service that always listens to user feedback, it is Buffer. On Wednesday, the team announced the introduction of a long-requested feature: the abi
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The Storify acquisition by Livefyre is also mentioned in this article. 

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BufferApp announces new integrations for iOS clients


Like HootSuite, BufferApp is a company that never stops expanding its horizons. On Tuesday, the scheduling service for Twitter, Facebook and LinkedIn, announced that it had struck partnerships with three apps: Trapit, Feeddler and AppNet Rhino.

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