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Business in a Social Media World
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13 Little Landing Page Tweaks That Can Make a BIG Difference

13 Little Landing Page Tweaks That Can Make a BIG Difference | Business in a Social Media World | Scoop.it
t's no news flash that inbound marketers have to produce a lot of content and offers. After all, without these valuable assets -- and plenty of 'em -- inbound lead generation would be quite a challenge. And with every new offer, marketers must also spin out a new landing page to go with it.

 

But because landing page creation has become such a regular practice, and considering that many tools make it so quick and easy to create a new landing page in minutes, attention to landing page optimization can also easily fly out the window. So if you've been guilty of launching landing pages left and right all willy nilly, you may be overlooking some little details that can take the performance of your landing pages from good, to great. Got 15 extra minutes on your hands? Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results.

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Curate Brands, Issues and Stories with Informative Data Widgets Arranged in Visual Dashboards: Sparkwise

Curate Brands, Issues and Stories with Informative Data Widgets Arranged in Visual Dashboards: Sparkwise | Business in a Social Media World | Scoop.it

Robin Good: Sparkwise is a new, open-source free web service which allows you to assemble and curate beautiful looking data-dashboards containing the most relevant info and data about a person, a company or an issue. You choose.

 

How does it work. 

 

You simply connect your social accounts to Sparkwise and then you start to drag and configure the widget buttons representing different data types onto your page. For example you can drag a Twitter Fan Count widget and specify for which Twitter account you want that widget to display the data. There are widgets for just about anything from Twitter, Facebook, YouTube and Google Analytics statistical counters to any data, image or video coming from other sources. You can even type in your own data.

 

You can create as many dashboard/pages as you like, and publish only the one you want, while keeping control of which widhets and data everyone gets to see.

 

If you want to create visual engaging story-pages with lots of data to support your focus, this is really a great tool to explore.

 

Recommended.

 

Tour: http://sparkwi.se/tour ;

 

FAQ: http://sparkwi.se/faq ;

 

Try it out now: http://sparkwi.se/ ;


Via Robin Good
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cbrooks.empoweru's comment, June 29, 2012 11:14 AM
at first glance this seems like it could b a great resource for teachers
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Mobile app gives new impetus to Indigenous languages

Mobile app gives new impetus to Indigenous languages | Business in a Social Media World | Scoop.it
Good news for speakers of Aboriginal languages in Canada. The First Peoples’ Cultural Council recently released FirstVoices Chat, a new app that allows First Nations youth to chat with their friends and the members of their families in their own languages.

 

FirstVoices Chat, which works for Facebook Chat and Google Talk, gives users access to custom keyboards for over 100 Indigenous tongues spoken in several countries, namely Canada, Australia, New Zealand, and the United States.

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25 Important Pinterest Tips for Your Career | OEDb

25 Important Pinterest Tips for Your Career | OEDb | Business in a Social Media World | Scoop.it
We've all heard about LinkedIn, Twitter, and Facebook's career power, but have you thought about what Pinterest could do for you?

 

The social pinboard is an incredible resource not just for job seekers, but workers at every stage of their career, offering resources, connections, and a great platform for getting the word out. We've shared 25 tips that will help you make the most of the social sharing service, and maybe even make it possible to find a job or land a promotion.

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7 Things You're Doing Wrong on LinkedIn

7 Things You're Doing Wrong on LinkedIn | Business in a Social Media World | Scoop.it
Most professionals use the social networking site in some capacity--but one expert says they're making a lot of mistakes.

 

Today, LinkedIn is the No. 1 social media platform for professionals. Estimates of professional participation in LinkedIn are as high as 83%.

But when I talked to one of my friends--social media expert Alexandra Gibson from OttoPilot Media--she told me that she sees too many professionals making a lot of mistakes. Here are the seven she sees most often.

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Want to get unfollowed on social networks? Try this!

I keep repeating it. Your success in social media (and elsewhere) depends on your hard work, commitment, patience — and most importantly on how caring and respectful you are towards your audience.


I follow a lot of Fan Pages on Facebook and spend some time every day observing how they connect with their followers. Sometimes, I catch an update that really bothers me.


The one below is particularly disturbing. I unliked the page instantly. It was not the first time that this entrepreneur used a derogatory tone when addressing their audience.

 

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Scams on Linkedin Exposed. How gullible users are beguiled! | Facebook

The following is a group of pictures that describe how some scammers steal images of legit users to create fake HR profiles and add hundreds of people.  Please share widely! 

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Google+ turns +1 button into discovery tool

Google+ turns +1 button into discovery tool | Business in a Social Media World | Scoop.it
Google+ is taking its +1 button to the next level. The social network rolled out +1 Recommendations on Tuesday. The new feature is designed to help website owners to deliver more relevant content to their visitors.

 

Here is how +1 Recommendations works. Every time someone hovers over the +1 button, a pop-up screen will appear underneath, which shows related articles, videos, etc. from the domain or subdomain they are visiting.

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Infographic – 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube

Our latest whitepaper, 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube, serves as a best practice guide for marketers. We examine each platform and share five strategies marketers can apply to guarantee success for increasing brand awareness, fostering brand advocacy and generating leads and sales. Use this infographic as a quick-start guide for social marketing on the Big 3!

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3 Stellar Productivity Tools You Need to Try

3 Stellar Productivity Tools You Need to Try | Business in a Social Media World | Scoop.it
Managing workflow across your company can get really annoying if everyone isn’t on the same page. That’s why customer relationship management tools came out in the first place. But the issue with some of these tools is that they can get complicated or are expensive.

 

No one understands these problems more than engineers that have to manage complex workflows at big companies like Facebook, Google and Microsoft. This may be why the following tools came from engineers who once worked for those companies. Although each tool is special in its own way, you’ll find that they all share two traits: simplicity and elegance.

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Facebook Does More To Make Google Plus Viable Than Google Ever Could

Facebook Does More To Make Google Plus Viable Than Google Ever Could | Business in a Social Media World | Scoop.it
If you have read my blog for any length of time, you know I am no Google or Google Plus fan. I have repeatedly discussed my views on what can only amount to a failure on Google’s part to get in and actually dominate or at least become relevant in the mainstream social space.

 

This opinion is of course based on a premise. That Facebook doesn’t lose this on their own. What does that mean? I believe this battle is Facebook’s to lose, rather than something Google has to win.

 

Let’s face it, neither of these two giants are consumer privacy friendly. Facebook however, has mastered the art of pissing their user base off by consistently overreaching their power and control of their users information, as well as keeping users off center by changing the rules, settings and functionality of privacy management.

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Guest post: 5 ways to up your marketing using Pinterest

Guest post: 5 ways to up your marketing using Pinterest | Business in a Social Media World | Scoop.it
The following is a guest post by Ellie Simmons. Her bio is at the end of the article.


It seems like Pinterest is everywhere these days. Whenever you log on to Facebook, you are very likely to see “such and such has pinned the following on Pinterest.” So, what’s the big deal?


Pinterest is one of those guilty pleasures that allows you to view items and topics that interest you without paying the money, or cluttering up your house with extra magazines. Between October and December 2011 alone, Pinterest saw over 3.3 million visitors. That number has since gone up. Knowing this can be very beneficial to helping to increase your marketing. Here’s some great tips how to do that!

 

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LinkedIn Blog » How to Showcase Your Personal Brand on LinkedIn: 8 Tips

LinkedIn Blog » How to Showcase Your Personal Brand on LinkedIn: 8 Tips | Business in a Social Media World | Scoop.it

Like professional athletes, we now live in a time of career free agency, where we must regularly prove our unique value in a competitive and frequently changing marketplace. This means that it’s no longer enough to have a good reputation in one’s current position. We need to think about how we’re perceived in the broader marketplace by potential future employers.

 

Even if you intend to stay in your current job forever, clarifying your unique value is something you need to attend to. Clients, conference planners, awards committees and other professionals may be checking you out — primarily online — and you want to make sure that they find the best representation of you.

 

We’re talking about personal branding, a key element of success in the Internet Age.

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Find Your Sources - A Curated Directory of Media Journalists on Twitter: Lissted

Find Your Sources - A Curated Directory of Media Journalists on Twitter: Lissted | Business in a Social Media World | Scoop.it

Robin Good: If you are looking for a tool that allows you to find and listen to reporters, journalists and bloggers in the area or on the topic that interests you the most, Lissted should be on your list.

 

"search for trusted print, broadcast or online sources; follow those who cover your industry or your area."

 

From TheNextWeb: "The press release distribution service RealWire has launched a new curation tool called Lissted. Its tagline is pretty self-explanatory: “Curating the media on Twitter.”


What it doesn’t say, though, is the size of its database (“the Lisst”), which includes over 10,000 journalists and growing.

 

As a matter of fact, media professionals can also request to be listed by linking their Twitter account and filling up a detailed sign-up form asking about their areas of interest and specialities.

 

...Lissted offers advanced search features; you can look for bloggers and journalists from all sorts of sectors or working for a specific media outlet in the region of your choice. Lissted will return detailed results, which includes Twitter accounts and Klout scores — and this search tool displays the first 100 results for free.


...

 

While some of these features are free as well for listed journalists, Lissted also offers advanced subscription plans targeted at PR and marketing professionals, which range from US$76 to US$232 a month (£49 to £149)."

 

Source: http://thenextweb.com/media/2012/06/25/lissted-helps-you-find-journalists-and-monitor-the-media-on-twitter/ ;

 

Pricing info: http://lissted.com/general/pricing ;

 

FAQ: http://lissted.com/general/faq ;

 

More info: http://lissted.com/ ;


Via Robin Good
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Tuesday Marketing 3

Tuesday Marketing 3 | Business in a Social Media World | Scoop.it
Welcome to the 3nd Tuesday Marketing linkup!


I created this series to allow small businesses and entrepreneurs to promote their products and services on Creative Ramblings and connect with one another.


How does Tuesday Marketing work? The rules are simple:

 

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Guest post: How to optimize social media tools for growing your business

Guest post: How to optimize social media tools for growing your business | Business in a Social Media World | Scoop.it
The following is a guest post by Amanda Watson. Her bio is at the end of the article.

 

Any business with any chance of success has to have an online presence. But that online presence has to be capable of reaching out to potential customers and building the reputation of the business. In other words, it’s not enough for a business to host a simple two page website on a WordPress platform. That might have worked in 2002, but this is 2012.


Social media tools provide the best chance for a business to develop a dynamic and engaging presence on the web. Tools like Twitter, Facebook, Google+, and Pinterest give businesses the mobility to seek out new customers on the web. An effective web marketing campaign carried out on Twitter has the potential to reach millions of people, and that’s not an understatement.


But what are the specifics involved when you want to leverage social media tools for your business? After all, it’s one thing to create a Twitter handle for your business; it’s an entirely different matter to take that handle and execute a marketing strategy that will win over new customers, much less garner interest in your industry. Here are a few tips I’ve learned along the way to help businesses optimize their social media use.

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Interview with author and entrepreneur Lew Turnquist

Interview with author and entrepreneur Lew Turnquist | Business in a Social Media World | Scoop.it
Lew Turnquist is the Senior Managing Partner at Kirchner Private Capital Group, a North American company patterned after the original model for a merchant bank. The company recently released a book titled "How Do You Know… If You Are an Entrepreneur?
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12 Most Winning Ways to Find Fabulous, Must-Share Content | 12 Most

12 Most Winning Ways to Find Fabulous, Must-Share Content | 12 Most | Business in a Social Media World | Scoop.it

Looking for something to blog about? "Becky Gaylord reveals the 12 Most Winning Ways to Find Fabulous, Must-Share Content. Now share!"


Via Tara Benwell
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7 Content Curation Tools That You Should Start Using Today

7 Content Curation Tools That You Should Start Using Today | Business in a Social Media World | Scoop.it

If you are involved in social media, chances are that you have heard of content curation. The phrase has amassed a huge amount of publicity, as well as strong advocates and ennemies. The latter often contend that curation violates copyright laws and provides curators with an unethical way to draw attention to their own content.


I would say that nothing is farther from the truth. Curation is different from aggregation and content stealing. Curators spend hours reading and filtering content, only to select what is relevant and useful to their audiences. It is not an automatic process. It takes a lot of work and commitment.


I jumped on the content curation bandwagon almost two years ago, and have not looked back since. I enjoy being a curator, mostly because it allows me to establish my expertise in a very competitive niche (social media marketing and branding). Actually, it has been been one of the most effective promotional tools in my entire professional career!


There are tons of great curation tools that make a curator’s work easier. In this article, I want to share seven of my favorite ones.

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Cendrine Marrouat - SocialMediaSlant.com's comment, June 25, 2012 2:04 AM
Thank you for sharing my article!
Cendrine Marrouat - SocialMediaSlant.com's comment, June 25, 2012 4:10 AM
Thank you for sharing my article, John!
Cendrine Marrouat - SocialMediaSlant.com's comment, June 25, 2012 1:55 PM
Thank you for sharing my article, Monica!
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How to Back Up and Move a WordPress Blog : @ProBlogger

How to Back Up and Move a WordPress Blog : @ProBlogger | Business in a Social Media World | Scoop.it

This guest post is by Caimin Jones of Genius Startup.


Sometimes you’ll need to move your blog from one host to another. It’s a bit of a pain and might seem a daunting task if you’ve never done it before.


But transferring a site is a fairly straightforward process that you can do yourself with an FTP program and this step-by-step guide.


Before trying the DIY method, it’s worth checking to see whether your new hosting company offers a site transfer service for new customers. Many do—but check whether there’s a cost involved. I’ve seen free services for this, but I’ve also seen prices around $300!


If you just need to learn how to make a simple backup of your posts, and don’t need to move hosts, take a look at this ProBlogger post.


But if you’re ready to back up and move your blog, let’s do it.

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Social media news: Facebook, Google, LinkedIn, Pinterest, and Twitter

Social media news: Facebook, Google, LinkedIn, Pinterest, and Twitter | Business in a Social Media World | Scoop.it
The social media world was brimming with news again this week. Here is a quick roundup of what happened for Facebook, Google, LinkedIn, Pinterest, and Twitter.
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Cendrine Marrouat - SocialMediaSlant.com's comment, June 25, 2012 1:57 PM
Thanks!
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Social Media Is About Social Science, Not Technology

Social Media Is About Social Science, Not Technology | Business in a Social Media World | Scoop.it

Interview with Brian Solis.

 

Brian Solis is a principal analyst at Altimeter Group, a research-based advisory firm. He works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees and other stakeholders. He spoke to eMarketer’s Dan Marcec about the evolving landscape of social media and how brands can get a better grasp on how consumers use the space.

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Worst Scheduled Tweet Timing. Ever.

Worst Scheduled Tweet Timing. Ever. | Business in a Social Media World | Scoop.it
Social media runs in real-time. Real-fast real-time. If you want to play in the pool, you better be in the pool for the entire party.

 

Brands/people etc have looked foolish in the past when they’ve scheduled auto-tweets that get sent at bad times during world events like disasters, elections and otherwise.

 

However, this one from 30 minutes ago takes the cake.

 

There was a RadioHead concert scheduled tonight in Toronto at Downsview Park. Tragedy struck, and some of the staging collapsed before the show, where at least one person died and many more injured. Obviously the news spread like wildfire:

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Collect and Curate Your Skills and Experiences Into a Personal Portfolio: Pathbrite

Collect and Curate Your Skills and Experiences Into a Personal Portfolio: Pathbrite | Business in a Social Media World | Scoop.it

Robin Good: Pathbrite is a new web service which allows you to collect, bring together and layout any kind of media content (from video clips, to images  and text) to create a visually compelling personal portfolio of skills and experiences.

 

In fact, Pathbrite can be used for any number of purposes that involve creating a good looking web presence in which one can easily bring together different types of content to create a "collection".

 

A music band video portfolio, a photographer book and list of achievements, a sport master illustrated hall of fame. 

 

From the official site: "Curate all your stuff to create beautiful portfolios.


Arrange and describe all your digital artifacts in a way that tells your whole story—tailored for any audience."

 

"Pathbrite ePortfolios are the best way to collect, track and showcase a lifetime of learning and achievements, and to get recommended pathways for continuous success."

 

Key traits: 

 

-> Aggregate everything about you in one place.

 

-> Import anything digital from any source, including a resume, documents, audio, video, recommendations. 


-> Publish and share your story on Pathbrite or with your selected social networks. 

 

-> Configure and personalize the layout of your portfolio.

 

Examples: https://beta.pathbrite.com/#!/public/Gallery/Collection%20of%20example%20portfolios ;

 

Try it out now: www.pathbrite.com 


Via Robin Good
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Social Media Jen: Personal Branding

How are you branding yourself?


How are you standing out from the competition?

 

What makes you different?

 

Come listen in as Jen shares her thoughts about personal branding.

 

www.facebook.com/socialmediawithjen

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Curated by Cendrine Marrouat - SocialMediaSlant.com
Social media blogger, curator, coach, and author. Founder of Social Media Slant and #smslantchat on Twitter. Paper.li blog staff writer and B2B News Network columnist