Marketing guru Seth Godin shares some excellent tips on how to create a product that sells.
Extract from the article:
"Instead of trying to sell to the masses, grab the attention of "the sneezers." In the beginning, the customers you attract are crucial, because they're going to be the ones who get the word out for you. In other words, don't make your product "bland enough to work for the masses. These companies make spicy food less spicy, and they make insanely great service a little less great (and a little cheaper)."
After writing my article on LinkedIn ("5 tips to become a LinkedIn power user"), I remembered a conversation about Twitter I had had with participants in one of my workshops.
I realize that despite being around for years, the social network remains a mystery to many people.
So, here is an article to help you master the basics and use Twitter like a pro.
The era of non-responsive brands is over! Customers now want answers quickly, and they won't hesitate to voice their complaints on social networks if need be.
From the article: "The biggest cause of social media crises in the last decade has been the exposure of poor customer experiences that were shared online. Ignoring complaints or issues that arise on a company’s social media page can be very bad for business, but effective social customer service brings real benefits. In fact, research has shown us that 91% of people agree that social customer service is a positive thing for customers."
A lot of people tend to use LinkedIn in the same way as they use Facebook.
"Beware," says the LinkedIn Blog!
The article presents four important tips that will help you stand out from the crowd -- and get more leads:
- Share content
- Create a schedule
- Upload a professional profile picture
- Always keep a positive outlook
Investors and audiences do not have time to waste. You only have a few seconds to grab their attention.
So what is an entrepreneur to do to stand out from the crowd?
From the article: “I strongly believe that a founder should be able to explain what they do in one paragraph. I’m not a believer in the “one sentence mashup approach” (e.g. “We are like Pinterest + Groupon + Facebook for dogs”). Rather, I like three sentences: (1) what we do, (2) who we do it to, and (3) why you should care. Sometimes this can be two sentences, sometimes four, but never more than a paragraph.”
In this day and age, people seem more interested in numbers than anything else.
An excellent article that questions this value.
Extract: "One billion Facebook users is not indicative of the success of Facebook, it only means that the world wants to get social. We do not want to constantly create status updates and upload family albums, we want to connect, to feel a part of something larger than ourselves. Facebook is the platform by which the world speaks, but it’s reliant on the human desire for interaction; to be accepted by groups and organizations and communities; to engage in communal experiences that continue to reshape the social heartbeat of an electronically pulsating society."
Extract from the article: "Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are. Surround yourself by people who encourage and experience productive failure, and who are driven to make a difference."