Business in a Social Media World
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How Not To Use Triberr | soulati.com

From soulati.com

An invite to a power-sharing tribe of 100 has caused panic in the stream. How to forward responsibly, how to read all posts, how to cut the wheat from chaff???
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How LinkedIn's Dan Roth Became The Most Powerful Business Journalist On The Internet

From www.businessinsider.com

An excellent article on the way curation is used to connect LinkedIn members with the right content. 

 

As a curator, I think this is a perfect introduction to a practice that is still unfamiliar to many. 

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Nothing found for Social-media-headlines-october-8-12-2012

From www.creativeramblings.com

The weekly roundup of major social media headlines is out! Which one is your favorite?

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Toys 'R' Us introduces video-streaming service

From digitaljournal.com

Toys“R”Us Movies™, a new digital movie platform powered by Rovi Corporation, features thousands of movies and TV shows for the whole family.
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SETH GODIN: This Is How You Create A Remarkable Product

From www.businessinsider.com

Marketing guru Seth Godin shares some excellent tips on how to create a product that sells.

 

Extract from the article:

 

"Instead of trying to sell to the masses, grab the attention of "the sneezers." In the beginning, the customers you attract are crucial, because they're going to be the ones who get the word out for you. In other words, don't make your product "bland enough to work for the masses. These companies make spicy food less spicy, and they make insanely great service a little less great (and a little cheaper)."

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So You Made a Mistake on Social Media - So What? | V3 Kansas City Integrated Marketing and Social Media Agency

From www.v3im.com

Recent high-profile social media blunders contain valuable lessons for anyone who works in social media marketing. Here's what you should learn.
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5 tips to be a Twitter power user

From www.creativeramblings.com

After writing my article on LinkedIn ("5 tips to become a LinkedIn power user"), I remembered a conversation about Twitter I had had with participants in one of my workshops.

 

I realize that despite being around for years, the social network remains a mystery to many people.

 

So, here is an article to help you master the basics and use Twitter like a pro.

Cendrine Marrouat - cendrinemarrouat.com's comment, October 11, 2012 8:29 PM
Thank you for sharing, Brian!
Cendrine Marrouat - cendrinemarrouat.com's comment, October 12, 2012 2:06 AM
Merci d'avoir partagé mon article, François!

Twitter adds features to TweetDeck

From www.examiner.com

Twitter updated TweetDeck, its social media dashboard application, on Wednesday. The update is effective for all platforms including web, Chrome, Mac and Windows, and more consistent with other official Twitter apps.

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Five Effective Ways to be Exclusive - Social Media Max

From www.socialmedia-max.com

"The amount of love you put into something is how much you’ll get back."

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5 tips to be a LinkedIn power user

From www.creativeramblings.com

Despite being one of the major social networks, LinkedIn still eludes a lot of people.

 

Looking for tips to leverage the site better? Here are five:

 

LinkedIn is not Facebook
Fill in your profile
Connect with professionals in your niche
Share interesting content
Behave like a professional

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BBC unveils new radio service

From www.examiner.com

The British Broadcasting Corporation (BBC) announced the launch of its new music-streaming platform on Monday.

 

Called BBC iPlayer Radio, the new radio service makes the live and archived content of BBC Radio’s 57 stations available to PC, mobile and tablet users across the globe.

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The 3 main expectations customers have for social companies

From socialfresh.com

The era of non-responsive brands is over! Customers now want answers quickly, and they won't hesitate to voice their complaints on social networks if need be.

 

From the article: "The biggest cause of social media crises in the last decade has been the exposure of poor customer experiences that were shared online. Ignoring complaints or issues that arise on a company’s social media page can be very bad for business, but effective social customer service brings real benefits. In fact, research has shown us that 91% of people agree that social customer service is a positive thing for customers."

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LinkedIn Blog » 4 Ways to Stand Out on LinkedIn

From blog.linkedin.com

A lot of people tend to use LinkedIn in the same way as they use Facebook.

 

"Beware," says the LinkedIn Blog!

 

The article presents four important tips that will help you stand out from the crowd -- and get more leads:

 

- Share content

- Create a schedule

- Upload a professional profile picture

- Always keep a positive outlook

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If you can’t explain what you do in one paragraph, you’ve got a problem

From venturebeat.com

Investors and audiences do not have time to waste. You only have a few seconds to grab their attention.


So what is an entrepreneur to do to stand out from the crowd?


From the article: “I strongly believe that a founder should be able to explain what they do in one paragraph. I’m not a believer in the “one sentence mashup approach” (e.g. “We are like Pinterest + Groupon + Facebook for dogs”). Rather, I like three sentences: (1) what we do, (2) who we do it to, and (3) why you should care. Sometimes this can be two sentences, sometimes four, but never more than a paragraph.”

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This week in social media (October 1-5, 2012)

From www.creativeramblings.com

Looking for a way to navigate through the maze of social media news? I am here to help!

 

Check out this article to find what happened this week.

Cendrine Marrouat - cendrinemarrouat.com's comment, October 7, 2012 1:54 PM
Thank you for sharing, Gerrit!
Cendrine Marrouat - cendrinemarrouat.com's comment, October 7, 2012 10:24 PM
Thank you for sharing, Larry!

Why small business owners need this in their personal branding | Simon Jordan

From www.gathermoreclients.com

Extract from the article: 

 

"People buy on emotion and if they love certain things about you and that is why they want to work with you then it’s crazy to not have this message and feeling on conveyed website."

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Facebook: A Million Faces or a Million Fakes?

From www.brandingpersonality.com

In this day and age, people seem more interested in numbers than anything else. 

 

An excellent article that questions this value.

 

Extract: "One billion Facebook users is not indicative of the success of Facebook, it only means that the world wants to get social. We do not want to constantly create status updates and upload family albums, we want to connect, to feel a part of something larger than ourselves. Facebook is the platform by which the world speaks, but it’s reliant on the human desire for interaction; to be accepted by groups and organizations and communities; to engage in communal experiences that continue to reshape the social heartbeat of an electronically pulsating society."

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75 Must Read Marketing Blogs to Make Your RSS Reader Epic | Unbounce

From unbounce.com

Wanna learn more about new online marketing strategies? Here's 75 of the best blogs and RSS feeds all ready for you!

 

 

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Seth's Blog: The easiest way to thrive as an outlier

From sethgodin.typepad.com

Extract from the article: "Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are. Surround yourself by people who encourage and experience productive failure, and who are driven to make a difference."

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8 Blog SEO Must Dos

From www.socialmediadd.com

Looking for basic but very important tips to make your blog SEO friendly?


You will find what you need in this simple infographic:

 

1) Keyword research

2) Keyword rich domain

3) The right blogging platform

4) Permalinks

5) SEO plugin

6) Quality content

7) Social media

8) Backlinks

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Twitter releases new directory

From www.examiner.com

Did you know that Twitter had launched its Profiles Directory this week?


The article also features a quick roundup of other news: SocialAppsHQ, Buffer, Ping.it, Scoop.it, and Hootsuite

Cendrine Marrouat - cendrinemarrouat.com's comment, October 5, 2012 9:08 PM
Thank you for sharing, Deanna!

Interview with Joe Plummer, creator of 'Real Actors Read Yelp'

From digitaljournal.com

Have you ever watched an episode of "Real Actors Read Yelp"? If not, time to do that!

 

I had the honor to interview Joe Plummer, the creator of the series, and am sharing the article with you here. 

 

I think the idea behind RARY is really smart. What about you?

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Paper.li papers get complete makeover

From www.examiner.com

Do you use Paper.li to stay up to date with news in your industry? If so, have you noticed that they unveiled their newly redesigned papers this morning?

 

I exchanged a couple of emails with Community Manager Kelly Hungerford, and she explained to me the ideas behind the change.

 

What do you think?

Cendrine Marrouat - cendrinemarrouat.com's comment, October 4, 2012 8:40 PM
Thank you for sharing my article! I don't speak Portuguese, so i don't know how to say "thanks". :-)
Lívia Gusmão's comment, October 5, 2012 11:15 AM
Cendrine, we must thank you for your news! :-D
Cendrine Marrouat - cendrinemarrouat.com's comment, October 5, 2012 11:41 AM
Thank you!

Facebook Edgerank 101 (Infographic)

From www.rightmixmarketing.com

Looking for a clear explanation of the EdgeRank algorithm? Read this article! 

 

Author Tom Treanor has also included a neat infographic!

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7 top video editing tools for nonprofits | Socialbrite

From www.socialbrite.org

Videos are one of the most efficient ways to raise awareness of a brand. 

 

This article presents seven tools allowing you to create and edit your own masterpieces:

 

1) Animoto

2) YouTube

3) Windows Movie Maker

4) iMovie

5) Adobe Premiere Elements

6) Adobe Premiere Pro

7) Final Cut Pro X

 

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