Business in a Social Media World
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How to Make Your Prices Irrationally Attractive

From www.firepolemarketing.com

What's the price of your product or service?

Be honest.

Is it $97 like most guru marketers advice?

Or maybe some other amount that ends with a 7? Also, did you spend a fair amount of time ...
Cendrine Marrouat - cendrinemarrouat.com:

Pricing a product can be quite a challenging task.

 

Unless you have a good guide to help you.

 

I came across this excellent article by Karol K., on Danny Iny’s blog, and it really made a lot of sense.

 

“People don’t really have an idea of what they want to buy until they see it in context.

 

We don’t know which cappuccino is better until we try two different ones in two different cafés. We don’t know which of two guitars sounds better until we play both of them one after the other.

 

We simply don’t know what we don’t know, and we can’t base our decisions on a reference we don’t yet have.”

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The Content Marketing Echo Chamber

From www.b2bmarketinginsider.com

Most content by brands serves only to promote the brand. This is not a conversation. This is a content marketing echo chamber...
Cendrine Marrouat - cendrinemarrouat.com:

In this day and age, brands still do not understand the importance of storytelling. They focus on the “me me me” approach, thinking that it’s the only way audiences will remember them

 

However, as Michael Brenner states, if the stories you create are neither compelling nor about your customers and advocates, you will get nowhere:

 

“[T]he thing that keeps getting in the way: a lack of focus on the customer. There are plenty of excuses for overly-promotional and boring content. Many content marketing and social media programs serve only to promote products because their managers are saying “we are in the business of selling products.”

 

But every company is sending more and more of this same content blahhhhh and our customers are tuning out. We are seeing a battle for customer attention taking place. And only the content that grabs the readers attention and inspires action is getting through.”

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Social media news: Facebook, Paper.li, Socl and WordPress

From www.examiner.com

Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
Facebook updated its “Nearby” feature for iOS and Android this week
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Facebook updates Messaging system, tests optional paid delivery

From www.examiner.com

Facebook is on the "move" again. The company announced on Thursday that it was working towards improving the way its Messaging system works. Two updates are on
Cendrine Marrouat - cendrinemarrouat.com:

Would you pay to reach out to people you don't know on Facebook? Apparently, the company seems to think so...

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This year in review: 5 major social media disasters

From www.creativeramblings.com

If there is one lesson to learn from the last 12 months, it is that brands still struggle to make sense of social media.

 

Cendrine Marrouat - cendrinemarrouat.com:

When it comes to social media, a lot of brands are still struggling. And when you struggle, you make mistakes.

 

This year will probably go down in history as the one when the biggest ones happened.

 

From Hurricane Sandy sales pitches to Instagram’s new TOS, here are five case studies that we can all learn from.

MARY HELEN FERRIS's comment, December 20, 2012 6:43 PM
thanks kindly for sharing these items.....and your kind words....'And when you struggle, you make mistakes."
Cendrine Marrouat - cendrinemarrouat.com's comment, December 20, 2012 6:54 PM
Thank you for reading! :-)
MARY HELEN FERRIS's curator insight, January 4, 2013 3:53 AM

Cendrine Marrouat is a leader I follow.....I have not failed to learn......thanks Cendrine for your sharp eye and kind ear.   You are very rare....a listener

 

A Collection of Curated News Sites Examples

From gimmebar.com

jasmin's comment, December 20, 2012 8:23 AM
Very interesting...
Sergey Gitinsky's curator insight, December 20, 2012 12:43 PM

Robin Good collection of curated news sites. Thanks to him!

Jeff Domansky's curator insight, December 20, 2012 2:43 PM

Lots to learn from this excellent selection of curated news sites by Robin Good.

How Public Relations Impacts SEO

From socialfresh.com

Shift Communications made a very smart hire a couple weeks ago when they picked up Christopher S. Penn.
Cendrine Marrouat - cendrinemarrouat.com:

Good reminder of the importance of Google+ in this video!

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Want to see your oldest Tweets? Now you can!

From www.examiner.com

Twitter is finally letting people download their updates from the day they started to interact on the social media site.
The option, which became available on Wednesday, is located at the bottom of the "Settings" Page of your profile.

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Social media in violent times

From www.creativeramblings.com

On December 14, 2012, 22 children and seven adults died at the hands of a shooter in Newtown, Connecticut. Another man stabbed 22 schoolkids in China.

 

I am deeply affected by those events. However, what I have seen on social networks is affecting me even more.

Cendrine Marrouat - cendrinemarrouat.com:

If we don't use social media to make a difference in people's lives, what's the point?

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Instagram's new user agreement angers members

From www.examiner.com

Instagram has updated its terms of service. The changes, which were announced on the official blog of the company on Monday, will take effect on January 16, 201
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Guest post: Some tips for outsourcing social media management

From www.creativeramblings.com

Managing your social media marketing can be a full-time job. Who has time for that when you are already managing your blog and marketing your business? You could hire a social manager, but that could cost you hundreds of dollars per month.

Hiring a virtual assistant can help you to manage your social media while also saving money. However, it is important to develop a strategy for working with a virtual assistant to ensure that outsourcing your social media management is successful. Here are a few tips:
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Not Lost In Translation: Cendrine Marrouat

From tweakyourbiz.com

I first came across Cendrine Marrouat and her Creative Ramblings on Bizsugar. After reading her post the first time I have since always ma
Cendrine Marrouat - cendrinemarrouat.com:

My latest interview! I had a blast!

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Interview with Rob Schutz, founder of Chirp Guide

From www.examiner.com

When it comes to live chats or hashtags, Twitter does not make it very easy for users to find relevant content. Unless they rely on a third-party tool.
Meet Ro
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Twitter users may soon be able to download all their tweets

From www.bubblews.com

Yesterday, Twitter started allowing a select number of users to download all their tweets in a calendar-type archive.
Cendrine Marrouat - cendrinemarrouat.com's comment, December 17, 2012 12:01 PM
Thank you for sharing my article!
Cendrine Marrouat - cendrinemarrouat.com's comment, December 18, 2012 9:02 PM
Thank you for sharing, Lady!
LadyKhadija Amatullah's curator insight, January 4, 2013 9:21 AM

Nice, since Twitter's change in API

10 things you should never say to a social media manager

From www.prdaily.com

It's inevitable: Someone at a holiday party this year isn't going to understand your job. Head off irritating questions by referring him to this list.
Cendrine Marrouat - cendrinemarrouat.com:

No matter the industry you work in, you will always have to educate some people. 

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The 7 Dysfunctional Blog Types: Is Your Company Blog Suffering?

From www.rightmixmarketing.com

Blog post at : In my line of work I run into a lot of businesses who have bought into the need for blog content to engage their customers, to have somethin[..]
Cendrine Marrouat - cendrinemarrouat.com:

Another excellent article from Tom Treanor! 

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Why Content Marketing is the New Branding | Sword and the Script

From www.swordandthescript.com

Branding is creating a perception. It gets new customers over the sales hurdle of education. It renews loyalty with existing customers.
Cendrine Marrouat - cendrinemarrouat.com:

Branding goes beyond logos and slogans. It's about including audiences in the "dream". It's about conversations. 

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The Willy Wonka Guide to Marketing: Part 1 - Social Media Content Creation & Lead Generation by Branding Personality

From www.brandingpersonality.com

His methods are nontraditional. He doesn’t attend conferences, symposiums, or lectures at universities. He has probably never worn a fleece in his life.
Cendrine Marrouat - cendrinemarrouat.com:

Even fictional characters  can teach us how to market ourselves better!

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Interview with Kirsten Lambertsen, founder and CEO of Kuratur

From www.examiner.com

Kirsten Lambertsen has more than 15 years of experience working in Internet startups. In 2000, she launched BeautyRiot.com, her first company, which she then so
Cendrine Marrouat - cendrinemarrouat.com:

A few weeks ago, I started noticing that the @Kuratur handle kept sharing my content on Twitter. I decided to check out what it was and discovered a really neat new content curation platform!

 

I emailed the team and asked them if they would be interested in me sending them a few questions. Kirsten Lambertsen, the CEO and founder, said yes right away.

 

If you are into content curation and beautiful online magazines, I am quite sure you will love Kuratur.

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Top 10 Tools To Monitor Social Media Brand Mentions On A Budget

From www.blueclawsearch.co.uk

Social Media can be used to help build a community and brand champions within your sector or among your target demographic, it can be used to target potent
Cendrine Marrouat - cendrinemarrouat.com:

A great list of tools to check out. Some you probably don't know!

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Everyone Knows SEO Status Quo - Exploit Online Demand

From www.capturecommerce.com

To help you better get the differences between Google today and yesterday, here are four faulty assumptions about SEO
Cendrine Marrouat - cendrinemarrouat.com:

When it comes to search engine optimization, many people have preconceived ideas about the whole thing.

 

The truth of the matter is that the field is constantly evolving. What works today may not be valid tomorrow.

 

Count on Tom Shivers to tell you exactly what you should do.

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WordPress 3.5 comes with new Media Manager

From www.examiner.com

The latest version of self-hosted blogging platform WordPress.org was released on Tuesday.
Called “Elvin” in honour of American jazz drummer Elvin Jones (1927-2
Cendrine Marrouat - cendrinemarrouat.com:

The new Media Manager is probably the best enhancement. Really user-friendly!

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Scoop.it launches latest iteration

From www.examiner.com

Ready for another major redesign? Scoop.it announced its own on Tuesday.
The team spent several weeks testing the new interface with a select group of people be
Cendrine Marrouat - cendrinemarrouat.com:

The new Scoop.it is out and it looks mighty good! ;-)

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Rock your next guest blogging opportunity with this guide

From www.creativeramblings.com

More and more entrepreneurs venture into guest blogging, because they understand its value and importance. Guest blogging allows you to “meet” an audience that you would not be able to ...
Cendrine Marrouat - cendrinemarrouat.com:

After receiving hundreds of bad pitches, I decided to create a guide. I hope it helps!

Cendrine Marrouat - cendrinemarrouat.com's comment, December 11, 2012 11:23 PM
Thank you for sharing my article, Gerrit!
Cendrine Marrouat - cendrinemarrouat.com's comment, December 13, 2012 5:52 PM
Thank you for sharing my article, Karin!

New Twitter profiles available to everyone starting tomorrow!

From www.bubblews.com

Twitter rolled out new profiles back in September 2012 (www.examiner.com/article/twitter-launches-new-profiles). However, only a limited number of users had access to them.

Well, the wait is finally over. On December 12, everyone will automatically get upgraded!
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