Business in a Social Media World
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Social media news: Facebook, Google, LinkedIn, Pinterest, Twitter


Here is a quick roundup of some of the latest happenings in the social media world.
According to a study published by Pingdom on Tuesday, Facebook coul
Cendrine Marrouat -

This week:


- A Pingdom study revealed that Facebook could become the biggest "country" in the world as early as 2016
- The new YouTube channels are on their way
- Web developers can now create and share hosted websites via Google Drive
- Sponsored posts will soon be available on LinkedIn
- Pinterest and Twitter updated their apps for iOS and Android devices
- Vine changed its rating.

Marie Dina's comment, February 10, 2013 7:45 AM
Outstanding piece, thank you
Cendrine Marrouat -'s comment, February 10, 2013 12:47 PM
Glad you like it!

Authenticity and ethics in a digital world


Authentic: "true to one's own personality, spirit, or character" (Merriam-Webster) Ethical: "in accordance with principles of conduct that are considered correct, esp those of a given profession or...
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Infographic: The importance of online customer reviews


Do you know that online reviews / ratings can make or break a business? If not, time to look at some stats. Here is an interesting infographic created by PeopleClaim.
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Guest post: 5 New Year's resolutions that can help leverage social media to reach more clients in 2013


The following is a guest post by Mary Walters. Her bio is at the end of the article. The New Year is a time of great promise for businesses working on starting up new projects, or revamping their o...
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5 great articles you may have missed (January 28 – February 3, 2013)


Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for January 28 – February 3, 2013: Next Big Role: The Content Marketin...
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‘The Little Big eBook on Blogging’ gets another 5-star review on Amazon!


The blessings never stop, it seems. My eBook received another great review today. This one is from Jeff Franz-Lien (@WickedSmartIT on Twitter), and you can also read it on Amazon. “As a relat...
Samantha Bruce's curator insight, February 4, 2013 11:56 AM

Maybe this is a book I should be looking at. #prprobs

Jon Turino's curator insight, February 4, 2013 4:34 PM

Congratulations Cendrine.  Nice job.

Cendrine Marrouat -'s comment, February 10, 2013 12:49 PM
Thank you, guys!

Where Social Media Marketing Is Going In 2013 - Doktor Spinn


I did an internal presentation at the agency today to discuss where social media marketing is going in 2013. And I thought I might just as well post it here, too.
Cendrine Marrouat -

A short but interesting slideshow on marketing trends. It's all about the basics...

Val&co's curator insight, February 4, 2013 2:13 AM

la fin du hippie web....ça ne va pas plaire à tous

Stop Using These 16 Terms to Describe Yourself


Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?
Cendrine Marrouat -

Do you use any of the words in this list to describe yourself? Only one for me "curator". But I don't think it's a crime. It's part of my work...

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What Is Thought Leadership? 5 Steps To Get It Right - Forbes


What is thought leadership? Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do you need to consider developing and publishing thought leadership.
Cendrine Marrouat -

Thought leadership is not the privilege of a selected few. Anyone can contribute valuable ideas and content. 

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This week in social media (January 28 – February 1, 2013)


In social media, there is never a dull moment! Check out the list of headlines for January 28 – February 1, 2013. Facebook Facebook Prompts Users To Invite Guests When They RSVP To Events (Al...
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Social Media Tools in Beta that we are tracking


Here is a preview of some of the latest social media tools that are currently in beta that we are tracking.
Cendrine Marrouat -

Ian Cleary introduces eight social media tools with a lot of potential:


1) Meshfire

2) One Qube

3) Nestivity


5) Propel Ad

6) Little Bird

7) Post Rocket

8) AW Pro Tools


Which one(s) do you plan on using?

Martin Gysler's comment, February 2, 2013 5:34 AM
Thanks Cendrine, I'll check out this list :-)
Cendrine Marrouat -'s comment, February 3, 2013 2:58 PM
Glad you like it, Martin!

What Not to Do With Your Online Presence in 2013


Content - If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing ...
Samantha Bruce's curator insight, February 4, 2013 11:57 AM

Important considerations to make when presenting yourself online.

Which Social Network Is Right For Your Business? [INFOGRAPHIC] - AllTwitter


Which Social Network Is Right For Your Business? [INFOGRAPHIC]
Samantha Bruce's curator insight, February 4, 2013 12:00 PM

Take a look at this. Interesting outline on which social media tools would be best for businesses and why.

Social media news: Facebook, Google, Twitter


Here is a quick roundup of some of the latest happenings in the social media world.
This week, Facebook started showing recommendations for Fan Pages t
Cendrine Marrouat -'s curator insight, February 2, 2013 12:07 AM

The Facebook team was busy once again this week. Some of the major news include recommendations for Fan Pages to like showing up right under the picture of the Page you have just followed; the launch of the Ask Our CPO series; and newsfeed-based ads for desktops.


YouTube is changing the way it counts views.


Twitter had to apologize publicly when an X-rated video created with Vine landed in the top-pick section of the app.

Next Big Role: The Content Marketing Manager | Social Media Today


In my opinion, the Content Marketing Manager will be one of the most important members of any marketing team moving forwards, they will be pivotal to a true multi-channel marketing strategy and without them, you’ll be doing one of two things;...
Cendrine Marrouat -

Content marketing has never mattered more than now. It helps companies stand out from competition by providing food for thought for audiences, trigger positive conversations, and ultimately turn people into brand advocates.


In his article, Gareth Case contends that content marketing managers are the next “heroes” in their companies’ endeavors.

Liz Escoto's curator insight, February 1, 2013 6:56 PM

Interesting article about social media and content marketing

4 Ways to Build a World Community Around Your Brand - HootSuite


How HootSuite's community team of 18 staff and global volunteers deploy a unique, grassroots approach to building a legion of loyal fans around the world.
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Education and technology: Some trends for 2013 (Infographic)


Want to know what to expect in education in 2013? Check out’s new infographic on potential tech and social media trends. Infographic created by
GIBS Information Centre / GIBSIC's curator insight, February 1, 2013 3:43 AM

Ackn. =  online, e-learning the 'new normal'?  potential tech and social media trends

Paid subscriptions may come to YouTube


Could this be the beginning of a new era in online videos? YouTube is testing an option that would allow channels owners to monetize subscriptions.
The company
Cendrine Marrouat -

Would you pay to watch videos on YouTube? 

The service already has a pay-per-view model for regular movies. This one would be specifically for content creators.

Martin Gysler's comment, January 31, 2013 7:03 AM
No! I think YouTube would like gaining in all activities :-/
Cendrine Marrouat -'s comment, January 31, 2013 1:32 PM
Just like Facebook, but at least Google is telling us. ;-)
Martin Gysler's comment, January 31, 2013 3:50 PM
Yes, I agree Cendrine...

Filter Out Noise by Following the Hashtags That Count for You with TAGtivate


TAGtivate is a startup that simplifies content browsing on the world wide web. Browse and share the content you want by taking advantage of the power of hash...
Lori Marie Cuene's curator insight, January 30, 2013 6:08 PM

Great way to streamline your feeds,allowing you to more easily focus on those relationships you really want to nurture and build! Thanks for sharing this!! 

Beth Kanter's comment, January 30, 2013 9:54 PM
Okay, was all excited thinking I could sign up and play with the tool, but looks they haven't launched yet...
Robin Good's comment, January 31, 2013 2:19 AM
Hi Beth, you are right. I understand. Go get excited though with Scoopweb, I think you will truly enjoy that one.

How valuable are trolls and haters? A lot!


I mentioned it at the beginning of yesterday’s article: A troll invited himself to my interview on Twitter. Answering questions from a host and an audience can be stressful. But add a disgrun...
Cendrine Marrouat -

I believe that everything happens for a reason, even trolls. If you can handle them well, they are actually good for business. 

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Pinterest ready to test new design


The Pinterest team announced on Monday that its main site would soon get a facelift.
The update, which will only be open to a limited number of users as a start
Cendrine Marrouat -

The article also includes the latest stats on Google+ and Twitter.

Liz Escoto's curator insight, February 1, 2013 7:02 PM

Nice article about new design of Pinterest

Google Plus: A Twitter conversation on Communities, profiles, and Authorship


Last year, I had the opportunity to be a guest on #AtomicChat, a weekly Twitter chat centered on content marketing and its importance in the digital world. The conversation was awesome, so when the Atomic Reach crew asked me to co-host again, I did not hesitate!


Tonight, for my second appearance, I talked about Google+ Communities, profiles, and Google Authorship. It was another great hour of insightful conversations — with some trolling thrown in the mix.


Here is the entire interview.

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5 great articles you may have missed (January 21-27, 2013)


Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for January 14-20, 2013

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Big thanks!

I want to thank all the people (740+) who follow this magazine from the bottom of my heart!


Every comment, thumbup, and rescoop reinforces my belief in curation as one of the best branding tools ever.


Knowing that I can help you always makes my day.    



Cendrine Marrouat -'s comment, January 27, 2013 10:10 PM
Thank you, Gerrit!
Jon Turino's comment, January 28, 2013 1:09 PM
You are welcome, Cendrine. Thanks for subscribing to mine as well.
Cendrine Marrouat -'s comment, January 28, 2013 1:33 PM
Thank you, Jon!

Pinterest Introduces 'News' Feature to Improve Content Discovery


Mike Ellsworth's comment, February 4, 2013 4:46 PM
As always, thanks for the reScoop, Anne!
Anne Thomas 's comment, February 4, 2013 4:48 PM
thanks Mike !!
Anne Thomas 's comment, February 4, 2013 4:48 PM
thanks Mike !!