Business in a Social Media World
42.2K views | +1 today

Content curation: An introduction (slideshow)


In 2013, companies and entrepreneurs cannot just self-promote and expect audiences to buy their products or hire them for their skills.


If you want to stand out from the competition, you have to show off your skills in different ways:

Cendrine Marrouat -

Did you know that content curation is a fantastic branding tool? Discover why in this presentation.




- What is content curation?

- Why content curation?

- Benefits of content curation

- Ideas to leverage content curation

- Examples of content to curate

- Examples of content curation tools

- Tips to become a great content curator

Cendrine Marrouat -'s comment, February 15, 2013 11:18 AM
Thank you all for sharing my presentation!
Kirstine Østergaard's comment, February 15, 2013 11:31 AM
The pleasure is completely with us - Awesome content :-)
Cendrine Marrouat -'s comment, February 15, 2013 11:45 AM
Glad you like it! I hope you visit the blog again. :-)

Like button not an original Facebook idea: Lawsuit


Facebook is in hot water again. Earlier this month, Rembrandt Social Media LP filed a patent infringement lawsuit against the social network over the ‘Like’ but
Cendrine Marrouat -

Did you know that Facebook is facing a patent infringement lawsuit? Thoughts? 

No comment yet.

Relevancy also applies to search engine optimization


The other night, I attended a Twitter chat whose topic was "Developing a Successful SEO Strategy to Improve Your Search Rankings." It definitely was an interesting discussion and I learnt valuable ...
Cendrine Marrouat -

If there is one thing we should always remember is this: Like social media, SEO is not about quantity. 


There was a time when content farms reigned supreme, but Google has made it incredibly difficult for cheaters to game the system.


Now, you need to be relevant and focus on value.


I welcome your thoughts on my article. 

No comment yet.

Google+ renames ‘Circles’ tab to ‘Find People’ to add layer of relevancy


The Google team announced on Monday that it had updated the app ribbon of its social network to help members find more relevant connections.
The ‘Circles’ icon
Chris Morgan's curator insight, February 17, 2013 5:35 AM

The Google team announced on Monday that it had updated the app ribbon of its social network to help members find more relevant connections.

Guest post: 1 Percent Time – Improve yourself and your blog every day


The quest for self-improvement is a critical part of life for some, while for others it’s merely an afterthought. For those of us that seek to improve ourselves and our work, there are a million books, seminars and techniques out there all purporting to hold the key to unlocking our potential. While some of them genuinely offer sage advice and sensible guidance, others are awash with circular logic, tautologies and truisms that don’t actually help us to reach our goals. Today I’d like to expound upon a simple, practical technique that can be acted upon every day with a manageable amount of effort, and promises to drastically improve many facets of your life: This is 1 Percent Time…

Cendrine Marrouat -

I taught French to adults for five years, and one of the first pieces of advice I gave students was to set small, achievable goals.


You can never maintain steam when you try to do too much at once.


Jacob E. Dawson offers some great tips in this guest post for my blog.

No comment yet.

5 great articles you may have missed (February 4-10, 2013)


Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for February 4-10, 2013: 30+ Ideas To Create Great Content For Your Customer...
No comment yet.

The Facts and Figures on YouTube in 2013 - Infographic | Jeffbullas's Blog


Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month. And that is just YouTube! Every second there are 46,296 YouTube videos being viewed all around the world.
Linda Dap's curator insight, February 12, 2013 4:06 AM

Vooral jongeren gebruiken You tube als zoekmachine: How to... video's. Van entertainment naar education. Zie ik thuis ook. Zoon heeft meer dan verdienstelijk leren gitaarspelen en dochter de kunst van het haarvlechten.

Casey Strachan's curator insight, February 16, 2013 5:46 PM

From zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month, how's your YouTube practice going. Ours needs a lilttle pick me up. Figured yours might too...

Convert Any Presentation Into a Talking Video in Your Preferred Language:




Javier Arana's curator insight, July 3, 2014 10:18 AM

Un manera de subir presentaciones, escribir texto y que una voz profesional de voz a texto grabe la presentación. La cuenta libre permite hasta 15 slides por presentación. Me parece, interesante. Lo comparto.

Minerva Bueno's curator insight, July 12, 2014 9:19 AM

añada su visión ...

ManufacturingStories's curator insight, July 13, 2014 9:54 AM

For more resources on Advanced Manufacturing and STEM Education visit

The Difference In Fan and Customer Acquisition


There’s a huge difference in customer acquisition and fan acquisition. Marketers who focus on the right one of the two will succeed. The others won’t.
No comment yet.

Valentines Every Day » Social Marketing


Brands that want to succeed online through Social Media need to send a Valentine to their audience every day of the year.
Continue reading →
Cendrine Marrouat -

Have you ever wondered how you can build a community of advocates for your brand?


According to Steve Spicer, to achieve the desired results, you should romance your audience every day.


One of the best articles I have read in a very long time!

No comment yet.

6 steps Applebee's should have taken to manage its PR crisis


The restaurant has taken many PR missteps since a server posted a customer's receipt online. Here's how it could have avoided them.
Cendrine Marrouat -

Great analysis from +Gini Dietrich! I think Applebee's got a taste of their own medicine. In 2013, you cannot expect customers to be silent anymore. If you brush them off, they will respond accordingly... 

Jon Turino's curator insight, February 11, 2013 5:00 PM

This is a great story.

Cendrine Marrouat -'s comment, February 15, 2013 11:46 AM
I agree Jon!

6 Reasons Starbucks Excels at Social Media Marketing | Business 2 Community


An introduction to Starbucks is unnecessary. With over 18,000 retail stores in 60 countries, the renowned coffee house is the picture of success. In fact, this
Cendrine Marrouat -

What comes to mind when you think of Starbucks? For me, it's warmth, comfort, and respect for customers.

Caitlin Heller's curator insight, February 15, 2013 3:22 PM

Why is @Starbucks rocking SMM? One reason is they have “super influencers:”

Matt Neve's curator insight, July 29, 2014 7:22 AM

Interesting article, check it out.

How To Not Be an Expert - Jessica Ann Media | Jessica Ann Media


The marketing industry has been waging an attack against the social media ninjas, gurus, and mavens of the world. Gee, I wonder why. But this isn'
No comment yet.

Social Media Tools and Technology-101 magic tools and technology tips


Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.
Cendrine Marrouat -

One of the most comprehensive lists of tips that I have ever seen! (by Ian Cleary)

No comment yet.

30+ Ideas To Create Great Content For Your Customers - Forbes


If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about.
Cendrine Marrouat -

How do you create content that turns your customers into advocates for your brand?


Michael Brenner shares 30 ideas that you probably didn’t think about.


Some examples:

- Summarize your best whitepapers into blog posts.
- Summarize all your slideshare decks into article format and embed the slides into a blog post
- Search Klout and Twitter for the most influential people on Twitter for various keywords where you are trying to rank and use it to create a “list post”
- Create a list of the top blog sites for each keyword group
- Curate the top slideshare presentations for each keyword group
- Ask your customer service team to answer the frequently asked questions (FAQs) they get

Caitlin Heller's curator insight, February 15, 2013 3:21 PM

Need great content for you customers? Here are some ideas!

This week in social media (February 4-8, 2013)


In social media, there is never a dull moment! Check out the list of headlines for February 4-8, 2013.

No comment yet.

Social media news: Facebook, Google, LinkedIn, Pinterest, Twitter


Here is a quick roundup of some of the latest happenings in the social media world.
According to a study published by Pingdom on Tuesday, Facebook coul
Cendrine Marrouat -

This week:


- A Pingdom study revealed that Facebook could become the biggest "country" in the world as early as 2016
- The new YouTube channels are on their way
- Web developers can now create and share hosted websites via Google Drive
- Sponsored posts will soon be available on LinkedIn
- Pinterest and Twitter updated their apps for iOS and Android devices
- Vine changed its rating.

Marie Dina's comment, February 10, 2013 7:45 AM
Outstanding piece, thank you
Cendrine Marrouat -'s comment, February 10, 2013 12:47 PM
Glad you like it!

Authenticity and ethics in a digital world


Authentic: "true to one's own personality, spirit, or character" (Merriam-Webster) Ethical: "in accordance with principles of conduct that are considered correct, esp those of a given profession or...
No comment yet.

Infographic: The importance of online customer reviews


Do you know that online reviews / ratings can make or break a business? If not, time to look at some stats. Here is an interesting infographic created by PeopleClaim.
No comment yet.

Guest post: 5 New Year's resolutions that can help leverage social media to reach more clients in 2013


The following is a guest post by Mary Walters. Her bio is at the end of the article. The New Year is a time of great promise for businesses working on starting up new projects, or revamping their o...
No comment yet.

5 great articles you may have missed (January 28 – February 3, 2013)


Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for January 28 – February 3, 2013: Next Big Role: The Content Marketin...
No comment yet.

‘The Little Big eBook on Blogging’ gets another 5-star review on Amazon!


The blessings never stop, it seems. My eBook received another great review today. This one is from Jeff Franz-Lien (@WickedSmartIT on Twitter), and you can also read it on Amazon. “As a relat...
Samantha Bruce's curator insight, February 4, 2013 11:56 AM

Maybe this is a book I should be looking at. #prprobs

Jon Turino's curator insight, February 4, 2013 4:34 PM

Congratulations Cendrine.  Nice job.

Cendrine Marrouat -'s comment, February 10, 2013 12:49 PM
Thank you, guys!

Where Social Media Marketing Is Going In 2013 - Doktor Spinn


I did an internal presentation at the agency today to discuss where social media marketing is going in 2013. And I thought I might just as well post it here, too.
Cendrine Marrouat -

A short but interesting slideshow on marketing trends. It's all about the basics...

Val&co's curator insight, February 4, 2013 2:13 AM

la fin du hippie web....ça ne va pas plaire à tous

Stop Using These 16 Terms to Describe Yourself


Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?
Cendrine Marrouat -

Do you use any of the words in this list to describe yourself? Only one for me "curator". But I don't think it's a crime. It's part of my work...

No comment yet.