Over the years my co-founder and I have launched 5 products, and we’ve helped hundreds of other companies launch their products.
Launching a product successfully is a science in itself — unless you find the right help.
Neil Patel shares some great insights and examples in his article. His seven takeaways are:Collect emails earlyContact the media as soon as you canThere’s nothing wrong with a betaPrice your product carefullyCompetition will always be aroundPolish your messageAlways keep the momentum going
As a newcomer to digital marketing I was amazed at the amount of information available on the subject of SEO. The number of blogs, forums, business and tool sites offering advice is huge, so it’s not hard to find everything you need to know. The tricky part is filtering it, working out what is worth remembering and what should be ignored. It’s easy to become overwhelmed.
I do believe it is possible to create strategic advantage by delivering great content and executing a social media initiative well. But the entry barriers to creating a Facebook page and initiating engagement, for example, are so low, I think it is unlikely that this can truly be “strategic.” Engagement should more likely be viewed as a tactic that supports an over-arching marketing strategy, unless you truly have some super-human community management skills that consistently bring customers in the door.
Excellent article by Mark Schaefer! A must read.
Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain
Did you know that the colors you choose to use on your website / blog play a vital role in the bouncing rate and length of time people spend browsing?
Brian Morris shares short but good insights on the "psychology" of colors in marketing in this article.
“Social media fatigue” is a phrase used more and more loosely by entrepreneurs to express the frustration they experience when they do not get immediate results from their attempts at leveraging social media.
As Rhea Drysdale contends, it is time we stopped calling it fatigue, and started facing the real issues: fear and disappointment.
“It’s easy to pretend like we don’t care what others think of us and justify our fear and disappointment. The truth is, we do care. Maybe not about everyone, but we all have an audience who is important to us. They’re probably the motivation behind everything we do. I care most about what my family, my employees, my clients, and my mentors think of me. I don’t want to disappoint them or say anything stupid on social media that will make them question something about my character, work, or values. That’s why it’s so much easier to not even try. You can’t have negative consequences if you don’t act, so we let fear and disappointment produce “social media fatigue.””
It's that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I'm not gonna take the conventional path here. I mean if you want to lose weight, the steps are pretty simple, right?
There was a time when the “me me me” approach was the only thing marketers used to get results.
In 2013, it is time to rethink your approach and focus on those who keep you in business: your audience.
Let Michael Brenner help you make a difference with these seven tips.
“The “good old days” of uninformed and disconnected buyers ain’t coming back. Your audience is more informed than some of your own sales people. And they are telling their friends.”
Facebook recently introduced the ability for brands to increase reach for important posts and updates, but that reach comes at a cost. The prices varies depending on how many fans you have in your community. This new feature coincided with changes to the company’s Edgerank algorithm, which is how Facebook automagically filters posts in and out of your stream. Similar to how Google’s PageRank sorts results to better match your search intention, Facebook uses Edgerank to ensure that engagement is optimized and spam is minimized.
If there is one thing small businesses will remember from 2012, it is what Facebook did with the EdgeRank algorithm.
Brian Solis offers some very interesting insights on the whole issue. He contends that the decrease in reach is actually a good thing, that it has allowed to cut spam.
“Did Facebook purposefully change its EdgeRank algorithm to reduce reach and sell more ads?
If everyone reacted in similar fashion to Mark Cuban, not only would the business lose, fans lose as well. This is something I examined at length following GM’s famous pullout of its Facebook advertising budget earlier in 2012.”
It is not in 2013 that Facebook will stop making the headlines.
According to Vincenzo Cosenza’s latest World Map of Social Networks, the networking site is stil
Facebook remains the king of social networks. Do you think it will still be the case in 12 months?
At the beginning of each year, social media experts are asked to share their predictions for the next 12 months.
While I do not consider myself an expert, people keep expecting me to give mine.
Going against the order of things is something I have always done. So, instead of telling you what I think will happen, I will tell you what I wish would happen.
2012 certainly was the most exciting year in my young career. So many great things have happened in the last 12 months that I could write an entire book!
This article is a celebratory mashup, and a way for me to share content that may have gone unnoticed. Thank you, dear readers, for helping me take Creative Ramblings to the next level!
While not everyone can make infographics from scratch, there are tools available on the Web that will help you create your very own infographics. In this article, we’re listing more than 20 such options to help you get your messages across to your readers, visually.
What About Me?
"What About Me?" is a personalization tool that produces colorful infographics that display your social media habits automatically from Facebook, Twitter and YouTube. The tool is provided by Intel. Create an infographic of your digital life and become inspired by the people you know, the things you see, and the experiences you have online.
Vizualize.me allows you to create an online resume format that is beautiful, relevant and fun, all with just one click. It enables you to express your professional accomplishments in a simple yet compelling personal visualization, and will help optimize your LinkedIn Profile to get a kickass Visual Resume.
With Piktochart, you get to create an innovative Infographic using a combination of different types of visualizations: themes, icons, vectors, images and chart exporter. Drag-and-drop and click your way through color schemes, shapes and fonts, then export the materials as static or html to easily embed it for use at your site.
Easel.ly is a fun tool to create your Infographics with drag and drop features and a simple interface. You can easily create and share visual ideas online, supported by ‘vhemes’ or visual themes that help you get started from the preset Infograpic style. Drag and drop a ‘vheme’ onto your canvas to turn your idea into a full infographic.
Visually helps you customize infographics in seconds, and no, you don’t have to be an analyst or designer to make infographics with Visually Create. Visual.ly allows you to also discover infographics and favorites from other users.
Infogr.am is a simple yet most exciting way to create static and interactive infographics. Import raw data to Infogr.am, and the site’s online tool will help you turn that data into a nice looking chart or full-blown infographic in minutes.
Many Eyes (http://goo.gl/9SKr5)
Many Eyes is an experiment by IBM Research and the IBM Cognos software group with a simple belief: ‘Finding the right way to view your data is as much an art as a science’. Many Eyes provides a range of visualizations from the ordinary to the experimental, where each can be put together with a click.
Venngage is an online infographics tool that helps you create and publish custom infographics, and at the same time, engage viewers and track results. Venngage allows you to create beautiful infographics for blogs and websites and you can also watch the numbers of your audience grow with compelling and beautiful content.
With iCharts, you can create great-looking charts in minutes with interactive and easy-to-share data. iCharts makes it easy to visualize, share and distribute big and small data.
Dipity is a free digital timeline website, if you are looking for a different type of Infographics. The mission is to organize the web’s content by date and time. Dipity is the fastest and easiest way to bring history to life with stunning multimedia timelines.
Timeline JS (http://goo.gl/gCqpr)
TimelineJS is a beautifully crafted timeline that is easy and intuitive to use. You can pull in media from different sources with built-in support for Twitter, Flickr, Google Maps, YouTube, Vimeo, Dailymotion, Wikipedia, SoundCloud and more.
StatSilk offers web-based and desktop software to make data analysis easy, efficient and enjoyable, to cater to diverse mapping and visualisation needs.
InFoto Free (http://goo.gl/6uM6r)
InFoto Free is an app for your Android to create an infographic of your photo-taking habits, using a Photo stats analyzer. With InFoto Free you can create awesome looking high-res infographics from your photo collection. It tells you things like what time of the day you prefer to take photos in, whether you prefer horizontal or vertical orientations as well as your favorite city to shoot in.
Photo Stats (http://goo.gl/b8mB1)
Photo Stats is an iPhone app that analyses the photos you take on your iPhone. The app generates cool and stylish infographics that shows how, when and where you take your photos from. You get to easily visualize your photo-taking habits and share it with friends.
ChartsBin (http://goo.gl/kSZ2k) – An online tool to create your own interactive map instantly with no installation or coding needed, and you can embed the map in your own website or blog easily too.
Tableau Public (http://goo.gl/EkmM0) – A free application for your Windows computer that brings data to life. You can create and share interactive charts and graphs, stunning maps, live dashboards and fun applications in minutes. Anyone can do it, it’s that easy.
Creately (http://goo.gl/D3gx8) – Want to create beautiful diagrams in no time? Creately may be a good choice to use as it can be used across all sectors by individuals, corporate teams, developers, software architects, students and teachers alike for diagramming purposes.
Gliffy (http://goo.gl/x3O6n) – Gliffy helps to easily create professional-quality flowcharts, diagrams, floor plans, technical drawings, and more. You can easily drag-and-drop your way through the makings of an infographic using the many shapes from an extensive library.
SIMILE Widgets (http://goo.gl/TvzqR) – SIMILE is a free and open-source data visualization Web widget.
Tagxedo (http://goo.gl/2l0Uf) – Tagxedo turns words – famous speeches, news articles, slogans, themes, even your love letters – into a visually stunning word cloud. Every word is individually sized to highlight the frequencies of occurrence within the body of text.
Wordle (http://goo.gl/XS56D) – Wordle is a simple web app for generating “word clouds” from the text you provide. While the clouds give greater prominence to words that appear more frequently in the source text, you can also tweak your clouds with different fonts, layouts, and color schemes.
In social media, there is never a dull moment! Check out the list of headlines below.